Hasta La Creative!

As far as health is concerned, advertising can make a difference. Today, most people are being oriented on the health risks that come their way and for most pharmaceutical companies, there is still a part of the market that they can penetrate when it comes to pills that help you sleep.

But while it may indeed be a risk since people are being wooed away from relying on medical tablet means towards solving their problems, it is apparent that it is a short time deal. People are wiser these days but as long as advertising draws in the sales, then why not?

“Pharmaceutical companies pour a tremendous amount of money and effort into these ad campaigns,” said Michelle Dockhorn, a Rockhurst University assistant marketing professor who has worked in pharmaceutical sales and marketing. “A popular campaign takes a monumental effort. They do a lot of brainstorming to understand the target market and what will make them buy the drug.”

(Source) Kansascity.com

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