AV Chiado / Turismo de Portugal: QR Code

The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.

Advertising Agency: MSTF Partners, Lisbon, Portugal
Technology Agency: BIN
Production Company: Lobo Mau
Sound Production: Índigo

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