Feb
19
3 Years, 3 Agencies: The Weird Road to Burger King’s Moldy Whopper
Posted in: UncategorizedWhen two agencies pitch a similar idea, how does a brand handle it? What about three agencies? Oh and also, what if the idea is really, really weird and potentially toxic for your brand? While many marketers likely would pit their vendors against each other in a high-stress competition to see who would come out…
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