Apr
23
3 Ways to Implement Brand Safety Measures That Won’t Inhibit Potential Traffic
Posted in: UncategorizedIn mid-March, marketers were faced with a sudden new reality: Content, across every vertical and topic, had a through-line of Covid-19. This required a rapid response to an unprecedented issue. The first step many advertisers took was to avoid Covid-19 content by asking legacy brand safety partners to block keywords like “corona” and “Covid-19” when…
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