Jul
06
3 Questions Marketers Should Be Asking About Alternative Currencies
Posted in: UncategorizedYou can’t invest in what you can’t measure. And in TV advertising, rarely has there been a more dynamic time for measurement. New currencies–agreed-upon units of value with which media buyers and sellers transact–are gaining traction in the market. On the heels of TV upfront season, here are three key questions marketers should ask to…
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