May 03

3 Concrete Ways to Measure Experiential Effectiveness

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From the spectacle of the Super Bowl and the adrenaline of the World Cup final to the in-the-moment joy of Glastonbury or the Travis Scott X Fortnite Astronomical concert breaking lockdown boundaries–experiences are impactful, inspirational and endure in the memory. For marketers and brand managers, experiences can engage customers and bring brands to life in…

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