Aug 08

3 Fast-Food Chains Are Serving Customized Ads to Consumers Via Print

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McDonald’s, Burger King and Subway are “serving” ads programmatically through an unlikely medium: newspapers. With help from digital agency Isobar Brazil, the three chains recently ran promotions that could only be accessed through a QR code in Brazilian newspaper O Estado de S?o Paulo. If readers opted to scan it, their geolocation (if accessible) and…

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