(TrendHunter.com) The lifestyle sector is experiencing a dynamic transformation as brands increasingly invest in cross-industry collaborations, seasonal inspiration, and sober solutions. With highlights like work-…
(TrendHunter.com) The October 2024 branding round-up boasts playful, modern, and sophisticated branding activations that are designed to immediately capture consumer attention and even increase customer loyalty…
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| THE ORIGINAL? Unisys Arena Sports Club – 2004 « Do 5 sets of ten » Source : AdsSpot Click the image to enlarge Agency : Ogilvy Sao Paulo (Brazil) |
LESS ORIGINAL Gym Box, Sports Club – 2024 « Chin up. You’re nearly there » Source : One Minute Briefs daily WINNER Click the image to enlarge Creative : @IainDev Creative |
Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That’s where BLKFam comes in. Founded by Adams, BLKFam is a free, Black-owned, advertising-based video-on-demand platform that launched in February, offering animated and family-friendly educational programming for Black Americans. Adams said one of…
Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old platform said it has 60 million unique monthly visitors, and over 200 million registered users, (those who have signed up with an email address). The user base skews…
CBS Chicago will launch an Augmented Reality/Virtual Reality technology-driven studio during this afternoon’s 4:00 p.m. CT newscast. CBS Chicago’s AR/VR space covers over 1100 sq ft of floor area and reaches 16 feet tall. With the launch, it will be the only station in the region to deliver weather this way. It joins sister stations,…
It was an iconic race in an Ichanic place. Last week ushered in the inaugural and first-of-its-kind women’s track event, Athlos, at legendary Icahn Stadium. Featuring the fastest women in the world, the largest purse in women’s track history, a giveback structure that rewards athletes more than ever before, and the kind of entertainment swagger…
As more streamers discuss politics, including major events like Tuesday’s debate, they have become the focus of intense interest for both presidential campaigns.
Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference to use “Latin.” The creator economy is expected to nearly double over the next five years, growing from $250 billion today to an estimated $480 billion by 2027. Creators are now everywhere, in all forms. Cannes Lions,…
Mr. Ahuja, president and chief operating officer of Sony Pictures Entertainment, will succeed its current chief executive, Tony Vinciquerra.
The chief executive and publisher of the left-leaning news publication The New Republic, Michael Caruso, stepped down from his role on Thursday, according to an internal memo obtained by ADWEEK. Caruso took the helm of the 110-year-old publisher in February 2023, following stints at The Hill and The Smithsonian Institute. Brian Groves, director of circulation…
The latest–and, for now, final debate–of the 2024 presidential election cycle takes place on Tuesday hosted by CBS News. The vice presidential candidates Gov. Tim Walz and Sen. J.D. Vance–respective running mates of Vice President Kamala Harris and former President Donald Trump–will face off in New York City as the sprint towards Election Day enters…
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