Audience data company Claritas hired investment bank Jefferies to pursue a sale, according to two sources familiar with the matter. Claritas is a customer segmentation business that lets marketers buy audiences according to different demographics and attributes. It has been operating since 1961, segmenting audiences into categories like “Country Squires” and “Upper Crust.” The company…
In 1971, 23-year-old Ilon Specht was a copywriter at McCann-Erickson, and one of still relatively few women on Madison Avenue. Surrounded by a cadre of male colleagues on the L’Oreal account, Specht defied the status quo when she wrote something different–iconic slogan “Because I’m worth it.” It’s been more than 50 years, and L’Oreal is…
In March this year, Nicole Rechtszaid, co-founder and co-CEO of Ghost Agency, witnessed some clients seeing six-figure monthly sales on TikTok Shop, enjoying up to 8% click-through rate (CTR), a metric outperforming ecommerce giants like Amazon. Fast forward three months and Rechtszaid is not sure how long this windfall will last. TikTok Shop rolled out…
In March this year, Nicole Rechtszaid, co-founder and co-CEO of Ghost Agency, witnessed some clients seeing six-figure monthly sales on TikTok Shop, enjoying up to 8% click-through rate (CTR), a metric outperforming ecommerce giants like Amazon. Fast forward three months and Rechtszaid is not sure how long this windfall will last. TikTok Shop rolled out…
Evan Gershkovich of The Wall Street Journal has endured 15 months in prison by reading letters and Russian classics, while the authorities have not publicly offered any evidence that he was a spy.
A class-action lawsuit over the cost of Sunday Ticket subscriptions underscored how valuable broadcast deals have been for the league’s success.
A class-action lawsuit over the cost of Sunday Ticket subscriptions underscored how valuable broadcast deals have been for the league’s success.
A class-action lawsuit over the cost of Sunday Ticket subscriptions underscored how valuable broadcast deals have been for the league’s success.
To bring in a knowledgeable women’s soccer voice like multi-time World Cup winner Tobin Heath, you need the right Ally. E.W. Scripps Company is looking to make ION a destination for National Women’s Soccer League (NWSL) coverage on Saturday nights, and to do so it’s teaming up with Ally and RE–INC, a lifestyle brand co-founded…
Welcome to this episode of the Marketing Vanguard podcast. Today’s guest is Alex Schultz, chief marketing officer and vp of analytics at Meta. We discuss Schultz’s career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the challenges and opportunities in the marketing landscape. He…
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive’s Diana Haussling, CMO of North America and svp/gm of consumer experience and growth, and Amy Benford, vice president and general manager of integrated marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes…
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Snickers, em parceria com José Mourinho, desenvolveu um clone digital do lendário técnico de futebol. Usando IA, o bot de Mourinho oferece conselhos personalizados para torcedores que compartilham suas “falhas” no futebol. ? Tecnologia por trás: Desenvolvida em colaboração com Helo e T&Pm (da WPP), a campanha usa a tecnologia de IA da ElevenLabs, Synclabs …
Leia Snickers usa IA para criar clone de José Mourinho que envia recados para torcedores na íntegra no B9.
Even during Pride Month, many brands struggle to genuinely celebrate diverse communities and understand the best ways to do so. In this episode of Young Influentials, we dive deep with boutique fitness brand Barry’s Christina Holden, head of PR, and Victor Self, svp of diversity, equity, inclusion and belonging, to uncover how Barry’s authentically honors…
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O verão na Suécia é conhecido por seus breves e preciosos momentos de sol. Pensando nisso, a IKEA, em parceria com a agência Åkestam Holst NoA, lançou uma iniciativa criativa para maximizar esses raros momentos de luz solar. A empresa instalou um outdoor equipado com um espelho controlado por motor GPS que reflete a luz …
Leia IKEA leva luz solar para áreas sombreadas com espelho controlado por GPS na íntegra no B9.
Taking advice from the “Prince of Darkness” could be either the best or worst decision ever–but for a new Liquid Death campaign, Ozzy Osbourne preaches the kind of restraint he was never known for during the heyday of his career. Hyping the brand’s latest product, called Death Dust, Osbourne rolls up in a luxury car…
CANNES, France–The Young Lions competition ended last week with only one U.S. team making a shortlist, but the group of Young Lions came away with invaluable learnings and advice to the industry about elevating young creatives. The contest sent 10 U.S. winners to Cannes Lions to compete against nearly 20 countries across five categories: digital,…
Rihanna’s American Sign Language interpreter, Justina Miles, went viral for her performance at the 2023 Super Bowl, leading to a wave of sign language covers of songs across social media. Ford taps into this trend with a campaign created in collaboration with the British Deaf Association. The effort, by Wieden+Kennedy London’s social creative studio, Bodega,…
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| THE ORIGINAL? Opel Ecotech – 2019 « Minimum consumption » Click the image to enlarge Source : Adsoftheworld Agency : VMLY&R, Istanbul (Turkey) |
LESS ORIGINAL Uber Planet – 2024 « Sustainable rides » Click the image to enlarge Source : Luerzer’s Archive Agency : BBDO Mexico City (Mexico) |
Sweden’s weather can be unpredictable and chilly even in the summer, so people try to make the most of all-too-brief sunny moments. Ikea stepped in to help with a special billboard that uses a mirror from its catalogue to reflect light onto shady areas and maximize time in the sun. The billboard, created by agency…
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