In this episode of Yeah, That’s Probably an Ad, presented by Ally, community editor Luz Corona sits down with Andrea Brimmer, chief marketing and PR officer at Ally Financial. They discuss Ally’s transformative 50/50 pledge to invest equally in men’s and women’s sports media, the challenges and successes along the way, and how this initiative…
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Novamente, a Apple mistura bom humor com alguma característica ou funcionalidade de seus produtos para uma série de comerciais. O alvo da vez é a linha de MacBooks e, além da comédia, traz um toque de mistério. A campanha, composta por três anúncios, foca em três características específicas dos MacBooks: ? Narrativas de Suspense Cada …
Leia “Não há nada como um Mac”: nova campanha da Apple mistura humor e suspense para destacar funcionalidades na íntegra no B9.
Lifestyle publisher LadBible Group has signed a seven-figure advertising deal with the NBCUniversal streaming service Peacock. This partnership marks LBG’s first major foray into the U.S. market since acquiring Betches in October for $24 million. As part of the agreement, LBG and Betches will drive engagement to Peacock’s unscripted television programming through social media, digital…
var HYVOR_TALK_WEBSITE = 10957;
Novamente, a Apple mistura bom humor com alguma característica ou funcionalidade de seus produtos para uma série de comerciais. O alvo da vez é a linha de MacBooks e, além da comédia, traz um toque de mistério. A campanha, composta por três anúncios, foca em três características específicas dos MacBooks: ? Narrativas de Suspense Cada …
Leia “Não há nada como um Mac”: nova campanha da Apple mistura humor e suspense para destacar funcionalidades na íntegra no B9.
In columns and notably “The New York Times Book of Wine,” he introduced Americans to European and premium domestic varieties in the 1970s and ’80s.
Two broods of cicadas are emerging this summer from their underground resting places for the first time since 1803–when Thomas Jefferson was president–unleashing their distinctive high-pitched cries across more than 17 American states. For people with entomophobia–the fear of insects–this is the ultimate creepy-crawly nightmare. For Orkin, it’s a reason to put on a show….
Sally Buzbee, who has been editor of The Washington Post since 2021, chafed at a major reorganization by the newspaper’s chief executive.
CMO tenure is declining with a median life cycle of about 28 months. But two years is exactly when brand marketing gets exciting, making it a disappointing time to say goodbye. This high turnover comes down to two types of movement. The first is when CEOs and boardrooms are preoccupied with KPIs that don’t necessarily…
Sally Buzbee, who has been editor of The Washington Post since 2021, chafed at a major reorganization by newspaper’s chief executive.
On Feb. 17, as former President Donald Trump prepared to face 34 felony counts in his hush money trial in New York, he found time to head to Philadelphia to attend Sneaker Con. And there, standing at the podium, he announced the launch of his new Trump-branded sneakers. Price: $399. The Never Surrender hightop in…
At 15 years old, Kickstarter has helped various projects and creators secure funding to get off the ground. Success stories include the Fidget Cube, “slow news” platform Tortoise and Issa Rae’s Awkward Black Girl series. To mark its anniversary and showcase its role in culture, the brand invested in its first out-of-home campaign designed to…
A self-described activist-journalist, he was for many years the national affairs correspondent for the community-focused Pacifica network.
It’s Always Sunny in Philadelphia character Mac, played by Rob McElhenney, had a long-running obsession with now retired Major League Baseball player Chase Utley. The show’s running joke has since developed in real life, with Utley and McElhenney becoming friends through the show. But that could all come to an end if Mac chooses a…
Direct-to-consumer (DTC) brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying on third-party measurement firms and their own data to measure effectiveness, according to four sources. Over the past decade, walled gardens helped launch thousands of startups by buying cheap ads to reach new audiences and…
Once a week, Rachel Maddow and Jon Stewart are luring viewers back to basic cable.
(TrendHunter.com) In 2024, a growing trend towards products tailored to the specific needs and values of different generations is gaining momentum. This shift is particularly evident with Gen Alpha, Millennials, and…
Matt Murray, the former editor in chief of The Wall Street Journal, will take her place.
(TrendHunter.com) The top June 2024 retail trends reveal a significant integration of advanced AI technology and sustainable practices in both online and physical retail spaces.
Artificial intelligence is becoming…
(TrendHunter.com) The June 2024 tech trends provide a snapshot of the direction of various fields across the Tech industry. The past month brought a number of innovative releases, such as a slew of new Artificial…
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