Netflix has a game plan for the National Football League. At Netflix’s upfront event last week (its second upfront presentation and first time in-person), the company rolled out celebrities such as Mindy Kaling and Kate Hudson, announced that it will be taking its adtech platform in-house and gave further details on its upcoming NFL Christmas…
The animation studio, which has struggled over the past few years, will stop making original shows for Disney+.
Your Weekend Update is coming early courtesy of NBCUniversal. Top line Today, days after TV upfront week, NBCU announced the presenting sponsors for Saturday Night Live’s 50th anniversary season, which include Allstate, L’Oreal Groupe, T-Mobile and Volkswagen of America. Between the lines ‘Wicked’ Start: How NBCU Kicked Off Upfront Week In addition to taking part…
The animation studio, which has struggled creatively and at the box office over the past few years, will stop making original shows for Disney+.
The bundle wars have begun. Top line Today, Comcast announced the details of its upcoming bundle with Peacock Premium, Netflix’s ads plan and Apple TV+, which launches next week. According to the company, the Xfinity StreamSaver, a.k.a. just StreamSaver, is available to Xfinity Internet and TV customers nationwide, who can add the bundle for $15/month….
Jacques Seguela was one of the original Mad Men of France. His prowess as an adman produced notable and lasting campaigns for Citroen, Air France, Club Med and Louis Vuitton. Seguela was the founder of RSCG, which merged with Eurocom to create Euro RSCG, which became Havas. Now Havas is naming a Havas Health network…
Jacques Seguela was one of the original Mad Men of France. His prowess as an adman produced notable and lasting campaigns for Citroen, Air France, Club Med and Louis Vuitton. Seguela was the founder of RSCG, which merged with Eurocom to create Euro RSCG, which became Havas. Now Havas is naming a Havas Health network…
Last year, Heineken introduced its lower-calorie light beer, Heineken Silver, touting a less bitter taste. Now, it is building on its “All the Taste, No Bitter Feelings” platform by reentering the Marvel Universe and resolving the bitterness between Deadpool and Wolverine. The brand released an ad ahead of the July 26 theatrical release of Marvel…
Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Brands see huge wins on engagement, but lower-than-average viewability. Retailers’ owned-and-operated ecommerce sites, where onsite ads purchased through an RMN appear (such as a consumer packaged goods brand ad appearing on Walmart.com),…
Google’s big bet on using AI to power ads is getting even bigger in 2024. At Google’s Marketing Live event, which kickstarts today, the tech giant is expected to reveal how ads will look in generative AI-powered search, one week after its full U.S. roll-out. Generative AI search is already poised to change how buyers…
Liquid Death is taking its patented outrageousness to new heights–literally–by launching a contest to give away a fighter jet nicknamed The Dehydrator worth about $400,000. The sweeps, where consumers can enter as many as 400 times, is aimed at whipping up a frenzy that will drive retail sales during the key summer season for the…
When she was a kid, Vidhya Srinivasan, Google’s vice president and general manager of ads, was sure of one thing: She wanted to be a doctor. She had a large family in India–lots of cousins and older relatives, including her grandmother Vatsala. The household had plenty of engineers already. Besides, Vatsala liked the idea of…
She had appeared onscreen as a conservative voice since the 2016 presidential race. A political strategist, she had worked for Republican presidential candidates.
She had appeared onscreen as a conservative voice since the 2016 presidential race. A political strategist, she had worked for Republican presidential candidates.
She had appeared onscreen as a conservative voice since the 2016 presidential race. A political strategist, she had worked for Republican presidential candidates.
Mr. Watson’s lawyer has argued that many other media leaders lured investors with “puffing and bluffing,” and that Mr. Watson is being singled out because he is Black.
Sheryl Swoopes won an NCAA championship, three Olympic gold medals and four WNBA championships, but the star isn’t planning to rest on any laurels. Off-court business and marketing opportunities in women’s basketball are growing. Swoopes is helping to drive that even more, hosting the ACES Elite Classic All-American high school women’s game this week. As…
At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content creators, such as Zach King and Cleo Abram; showcasing brand case studies with Pepsi and Taco Bell; and closing the show with a performance by Billie Eilish. The platform also introduced tools to help brands…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
