Hasta La Creative!

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Pedro Pascal é o novo rosto de Corona Extra na campanha “La Vida Más Fina”. Desenvolvida pela MullenLowe, a comunicação da marca agora explora além das praias, mostrando que viver a vida plena é um estado de espírito. ? Vida Plena: A campanha apresenta “La Vida Más Fina” – slogan marcado na garrafa da cerveja …

Leia “La Vida Más Fina”: Pedro Pascal estrela nova campanha de Corona Extra na íntegra no B9.

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A Heineken Silver, versão light da Heineken tradicional, se juntou ao universo cinematográfico da Marvel para promover o lançamento de “Deadpool & Wolverine”, que estreia nos cinemas no dia 25 de julho. A criação é da LePub. ? Colaboração Estelar: A campanha conta com Ryan Reynolds (Deadpool) e Hugh Jackman (Wolverine), mostrando como a Heineken …

Leia Heineken promove paz entre Deadpool e Wolverine em nova campanha na íntegra no B9.

At this year’s TV upfronts, one of the leading players in streaming opened its event with a video set inside its app’s instantly recognizable user interface. One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. But…

How do you combat TV fragmentation? Bringing out Alicia Keys at 10 a.m. might do it. Throughout upfront week presentations last week, TV publishers pulled out all of the stops, creating experiential events for marketers, including the Netflix Experience and TelevisaUnivision’s Casa Cultura; showcasing top talent at their presentations, with Keys at Amazon’s event and…

The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York. However, after nearly two centuries static posters remain popular among marketers, and as 2024 has shown so far, billboards still get people talking, even if it’s for the wrong reasons. In…

Google shared how AI will reimagine the traditional search experience at its annual event for marketers, Google Marketing Live, with many highly anticipated details on how ads will fit into this new interface. Ads will be available in Google’s AI Overview, formerly known as Search Generative Experience–its AI-powered conversational interface that answers search queries–and will…

Carmelo Anthony and Dwyane Wade are getting emotional ahead of Inside Out 2. In honor of the June 14 debut of Disney and Pixar’s Inside Out 2–and only a week after the House of Mouse’s upfront event–Disney is bringing Wade and Anthony together into the world of Inside Out, with the stars taking the audience…

“Market dislocation”–though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of online identity today. Recent reports suggest that Apple and Google are considering removing the IP address from their respective devices’ and platforms’ reporting. This move, which also nods to regulators and privacy advocates, comes on…