Banking giant Citigroup has appointed veteran financial services executive Alex Craddock as chief marketing and content officer in a newly created title, the company said. Craddock was most recently the CMO of BlackRock which, with some $10 trillion under management, is the largest global investment manager in the world. Craddock has also served as global…
The media industry is in a constant state of evolution and change, which has only accelerated in recent years. As each new generation comes of age, new ways of reaching and marketing to consumers are emerging. Croud is a full-service media agency that operates globally and specializes in driving growth for brands through reinvention. The…
A Adobe lançou hoje a nova versão do Frame.io, transformando a plataforma de colaboração criativa baseada na nuvem em uma ferramenta de gestão de projetos mais robusta. Com a atualização para a versão V4, que começa a ser disponibilizada hoje para usuários Free e Pro na web, iPhone e iPad – e mais tarde para …
Leia Adobe reinventa Frame.io com novos recursos inspirados em ferramentas de gestão na íntegra no B9.
Over the last few years, creators have been taking over the Cote d’Azure during Cannes Lions International Festival of Creativity. And marketers better get used to it, because at the 2024 event, there will be an entire fringe festival dedicated to them. Lions Creators will run alongside the annual flagship event from June 18-20. Cannes…
Dating app Hinge has found plenty of creative ways to kill off its furry mascot in its “Designed to Be Deleted” campaign, which positions the brand as a way to find real love instead of temporary connections. The fifth iteration of the platform uses real dating success stories to show its mascot, Hingie, being rewarded…
NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking 100 days from the Games, NBC’s president of ad sales and partnerships Dan Lovinger announced on Tuesday that the company has already netted $1.2 billion in commitments. According to Lovinger, that’s on pace to pass…
Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart’s marketing strategy. In this week’s episode of Marketing…
Speculation has swirled in the political world about whether the presumptive candidates will agree to the traditional face-to-face events, a campaign staple since 1976.
Bayer has hired Samantha Avivi as chief marketing officer of consumer health for its North America division. She will replace longtime marketer Jeff Jarrett, who is retiring in May. Avivi was most recently CMO at Advance Auto Parts, where she spent the past year overseeing the brand’s omnichannel strategy and marketing operations. Before that, she…
As the economic landscape shifts, understanding money management is no longer just about saving for the future–it’s also about conquering financial challenges and seizing today’s opportunities. To learn more, we sat down with Nicole Lapin, a financial powerhouse who has turned her expertise into a crusade for financial literacy. In this episode of The Speed…
Há um ano, a WPP (aka “o maior grupo de publicidade do mundo) anunciou uma parceria com a Nvidia para desenvolver uma engine de conteúdo dedicado ao mercado criativo. Falei à época, inclusive, que na prática isso significaria substituir equipes inteiras de criação por inteligência artificial. Agora, durante o evento Cloud Next ’24 em Las …
Leia WPP e Google anunciam parceria para aprimorar campanhas de marketing através de inteligência artificial na íntegra no B9.
O Cannes Lions International Festival of Creativity acaba de anunciar uma uma novidade para a edição 2024: o LIONS Creators, um evento complementar dedicado aos criadores de conteúdo. De 18 a 20 de junho, esse novo espaço, curado pelo próprio festival em parceria com a Viral Nation, pretende oferecer uma combinação de aprendizado e oportunidades …
Leia Lions Creators: Cannes Lions anuncia festival paralelo dedicado aos criadores de conteúdo na íntegra no B9.
On this episode of Brave Commerce, Ajay Sharma, vice president of ecommerce and omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a comprehensive overview of the evolving ecommerce landscape. Sharma emphasizes the importance of agility, innovation and strategic partnerships in driving success in the digital marketplace. Sharma…
Legacy publisher Field & Stream, which was spun off from media company Recurrent Ventures in January, is capitalizing on its brand equity through a slate of novel brand licensing initiatives under its new ownership. Beginning this year, the company that now owns the editorial title, Field & Stream IP LLC, will lend the Field &…
Kiki World, a beauty tech startup that aims to usher the cosmetics industry into the era of web3, announced today that it raised $7 million in an initial funding round. (Scroll down to view the full pitch deck.) The round was led by New Incubation Ventures (NIV), a new venture capital division of The Estee…
Anastasia Nyrkovskaya, who was the chief financial officer and chief strategy officer, is the first woman to run the company.
Bacardi rum, leaning further into music as a key driver in its marketing, kicked off its most significant artist collaboration to date with a global campaign featuring pop star Camila Cabello. The new relationship marks the first time the liquor brand has signed a performer to a multi-year pact, according to Roberto Ramirez Laverde, Bacardi…
Investment in women’s sports is growing rapidly, and for brands looking to get in on the ground floor, several companies are providing a playbook. Heading into upfront season, women’s sports are one of the hot ticket items, and the reasons are obvious: Ratings are growing exponentially–including highlights such as Caitlin Clark and Iowa’s win over…
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