Apr
19
Graydon Carter Opens Air Mail Newsstand in New York’s West Village
Posted in: UncategorizedShoe horns, lampshades and CBD-infused elixirs are among the goods Graydon Carter is selling at a new newsstand-style shop in New York.
Apr
19
Com novo modelo de AI, Meta vai permitir geração de imagens em tempo real no WhatsApp
Posted in: Uncategorized
Meta anunciou hoje (18) seu novo modelo de AI, o Llama 3, considerado o mais poderoso já feito não só pela empresa, mas também frente aos concorrentes da OpenAI, Microsoft e Google. O Llama 3 será a “magia” por trás do Meta AI, um assistente de inteligência artificial que estará presente em todas as aplicações …
Leia Com novo modelo de AI, Meta vai permitir geração de imagens em tempo real no WhatsApp na íntegra no B9.
Apr
19
Dedicated Web3 Gaming Platforms – Gamestop is Working with 'Elixir' on a Crypto Gaming Launcher
Posted in: Uncategorized
(TrendHunter.com) GameStop, a leading gaming retail company, has partnered with Elixir Games, a prominent web3 gaming distribution platform, to create ‘Gamestop Playr,’ a web3 gaming platform. Elixir…
Apr
19
Dedicated Web3 Gaming Platforms – Gamestop is Working with 'Elixir' on a Crypto Gaming Launcher
Posted in: Uncategorized
(TrendHunter.com) GameStop, a leading gaming retail company, has partnered with Elixir Games, a prominent web3 gaming distribution platform, to create ‘Gamestop Playr,’ a web3 gaming platform. Elixir…
Apr
19
Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad Offerings
Posted in: UncategorizedNetflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix’s leaders explained exactly what to expect. Typically, upfront week presenters are somewhat clandestine about the contents of their presentations ahead of the annual advertising event; however, Netflix co-CEO…
Apr
19
Com novo modelo de AI, Meta vai permitir geração de imagens em tempo real no WhatsApp
Posted in: Uncategorized
Meta anunciou hoje (18) seu novo modelo de AI, o Llama 3, considerado o mais poderoso já feito não só pela empresa, mas também frente aos concorrentes da OpenAI, Microsoft e Google. O Llama 3 será a “magia” por trás do Meta AI, um assistente de inteligência artificial que estará presente em todas as aplicações …
Leia Com novo modelo de AI, Meta vai permitir geração de imagens em tempo real no WhatsApp na íntegra no B9.
Apr
19
The Garage Podcast: The Future of Media Through Optimization and Personalization
Posted in: UncategorizedWelcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective, The Garage dives into the why, the how and the who cares of retail media innovation. On this week’s episode, our hosts take a trip down…
Apr
19
Netflix registra crescimento de quase 10 milhões de novos assinantes e modifica estratégia de relatórios
Posted in: Uncategorized
No primeiro trimestre de 2024, a Netflix adicionou 9,33 milhões de novos assinantes, superando as expectativas e quase dobrando a previsão média de 4,84 milhões dos analistas. Os números foram revelados no relatório divulgado hoje aos acionistas. O sucesso foi notável particularmente nos EUA e no Canadá, impulsionado por um catálogo forte de originais e …
Leia Netflix registra crescimento de quase 10 milhões de novos assinantes e modifica estratégia de relatórios na íntegra no B9.
Apr
18
Ogilvy Names Rafael Rizuto Chief Creative Officer for North America
Posted in: UncategorizedThe creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of advertising for North America, left there to replace Lubars at BBDO. Now, Dentsu Creative chief creative officer of U.S. and LATAM, Rafael Rizuto, has departed Dentsu to…
Apr
18
Ogilvy Names Rafael Rizuto Chief Creative Officer for North America
Posted in: UncategorizedThe creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of advertising for North America, left there to replace Lubars at BBDO. Now, Dentsu Creative chief creative officer of U.S. and LATAM, Rafael Rizuto, has departed Dentsu to…
Apr
18
Cannes Lions 2024: festival revela destaques da programação
Posted in: Uncategorized
Cannes Lions em 2024 promete mais de 150 horas de conteúdo, com cerca de 500 palestrantes, revelados hoje pela organização do festival. Confira a lista com os principais nomes abaixo. O festival ocorre de 17 a 21 de junho, em Cannes, na França, com cobertura completa do B9. ? Cinco pilares de conteúdo: O evento …
Leia Cannes Lions 2024: festival revela destaques da programação na íntegra no B9.
Apr
18
Heineken’s Key to Customer Data Insights? Gen AI Chatbot
Posted in: UncategorizedHeineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into its cloud platform, KIM (Knowledge and Insights Management), letting Heineken’s global workforce of 2,000 staffers query structured and unstructured data, including over 8,000 files of consumer information, interviews and reports, for real-time insights. Employees can…
Apr
18
How Highsnobiety Is Shaping the Current Media Landscape
Posted in: UncategorizedHighsnobiety is a store, a website, a production agency and a clothing line. Oh, and Pamela Anderson is on the latest cover.
Apr
18
Here’s My Beef With Ad Agencies
Posted in: UncategorizedIf you caught my LinkedIn post, you know I’ve got some serious beef with the current ad agency model. I mean, let’s call a spade a spade–it’s broken. Outdated. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up. We’re talking over 800,000 impressions, 5,000 reactions and a…
Apr
18
Web Summit, diversidade e inteligência artificial
Posted in: Uncategorized
Além de contar com uma estrutura robusta e bem organizada para receber as mais de 34 mil pessoas esperadas, o Web Summit Rio trouxe a pauta de diversidade não só para os painéis e ativações, mas principalmente para a exposição das mais de 1.000 startups presentes na edição desse ano. Diversidade além do pitch Logo …
Leia Web Summit, diversidade e inteligência artificial na íntegra no B9.
Apr
18
25 Mood-Boosting Products – From Aromatic Wellness Collections to Neuroscientific Skincare (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Across multiple categories, brands are tapping into the transformative power of scent to launch mood-boosting products. From candles that infuse spaces with calming aromas to body care products…
Apr
18
How Highsnobiety Is Shaping the Current Media Landscape
Posted in: UncategorizedHighsnobiety is a store, a website, a production agency and a clothing line. Oh, and Pamela Anderson is on the latest cover.
Apr
18
TechMagic Podcast: The Promise and Caveats of AirChat
Posted in: UncategorizedOn this week’s episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss AirChat, a new social audio app. AirChat uses voice transcription to turn your voice into a text note. Kebler describes AirChat as a walkie-talkie for people to discuss a specific subject and questions how the app received approval from the…
Apr
18
25 Mood-Boosting Products – From Aromatic Wellness Collections to Neuroscientific Skincare (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Across multiple categories, brands are tapping into the transformative power of scent to launch mood-boosting products. From candles that infuse spaces with calming aromas to body care products…
Apr
18
Squeezing Innovation: CEO Monica McGurk’s Fresh Take at Tropicana
Posted in: UncategorizedTropicana, known for its premium orange juice, stands as a beacon of leadership and innovation in the beverage industry. Balancing a rich heritage with modern consumer demands, Tropicana is dedicated to high-quality, great-tasting and sustainable products. This commitment ensures the brand not only preserves its legacy but also resonates with today’s health-conscious consumers. For an…
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