The chief marketing officer’s job description is ever expanding, and as we look ahead to 2024, CMOs will be expected to get even closer to product. The next 12 months will see marketers rethink the traditional “4Ps” of the marketing mix–product, price, place and promotion–according to Lena Peterson, managing director and chief brand officer at…
A prolific filmmaker and writer who took sides, he was best known for a documentary about the Khmer Rouge’s genocide in Cambodia in the 1970s.
Brewing giant AB InBev will run three ads in the Super Bowl this year. Michelob Ultra and Bud Light will get 60-second spots, while Budweiser will get a 30-second ad featuring its Clydesdales. Though the company no longer has exclusivity in the alcohol category, it is still the biggest alcohol advertiser in the game so…
For its first global campaign, which premiered during the most watched National Football League Divisional Playoff game in history, Dolby Laboratories called (in) an audible (experience) with “Jenny From the Block.” In “Love More Jennifer Lopez,” the multihyphenate star famously known as J.Lo dances it out with commuters stuck in traffic “vibing” to her new…
Newsroom workers at The Daily News Union, which formed in 2021, are in negotiations for their first contract.
This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media. “There has been a lot of talk whether CPMs (cost per thousand impressions) or CPAs (cost per acquisition) even still make…
It might be considered controversial that Tums, a 90-year-old mainstay in the stodgy over-the-counter healthcare category, has made a first-time alliance with online betting service DraftKings for a campaign pegged to Super Bowl 58. But the executive who spearheaded the food-themed “Prop Bites” program said it “felt like the right connection” between two companies with…
Agency: R K Swamy Limited, Kolkata
Client: P C Chandra Jewellers
Creative Director: Biswarup Nath
Art Director: Swarup Pramanik
Copywriter: Purbasha Sana
Studio Artist: Nesar Ahamed, Susanta Biswas
Account Director & Brand Strategy Director: Santanu De
Brand supervisor: Kinkini Bhattacherjee
Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, “Not So Happy Animals,” which uses AR technology to bring animal food logos to life. Starting today, people in the U.S. can visit the Not Happy website on their mobile devices and scan animal logos in the world…
Publicis Groupe has revealed its latest evolution centered around artificial intelligence-powered services while reporting that it continues to outperform its competitors with +6.3% organic growth for the full financial year. The agency network, which owns Saatchi & Saatchi, Leo Burnett, Sapient, Epsilon and Starcom, made $14.276 million (13.099 million euros) during the last financial year,…
Apple’s latest “Relax, It’s iPhone” ads offer reassurance to families that the device will help them both capture big moments and also protect their children as they leave home. Like previous installments in the award-winning campaign, the new spots rely on comedy to demonstrate the iPhone’s features. Set to “Goodbye” by Aloe Blacc, “New Driver”…
Despite efforts to push industry adoption of cookie alternative proposals in Privacy Sandbox, Google’s demand-side platform, Display & Video 360, has not offered its clients any easy way to test Privacy Sandbox, two buyers told Adweek. “We’re really wanting to test, but there’s no opportunity,” said one media buyer, who requested anonymity to discuss sensitive…
Stewart, who hosted the Comedy Central show from 1999 to 2015, will also be an executive producer.
Sports media company Minute Media, home to brands including The Players’ Tribune and FanSided, acquired STN Video Wednesday morning, part of a bid to further expand its digital footprint. Minute Media declined to provide financial specifics. The acquisition, its sixth, was funded in part by HSBC Innovation Banking and BlackRock, according to a representative. “This…
The Israel-Hamas conflict has produced a prodigious amount of disinformation, putting people who fact-check claims — especially those who live in the region — back on their heels.
In this week’s episode, host Cathy Hackl reports back from speaking at the DLD Conference and then Davos. Artificial intelligence seemed to be the topic on every panel. Hackl and co-host Lee Kebler talk about tech layoffs and the changes in work culture that millennials and Gen Z are bringing about. Kebler says it’s up…
(TrendHunter.com) The Sportcaravan Cube 1 micro camping trailer has been developed by the brand as an ultra-compact travel solution perfect for weekend warriors to opt for. The trailer is characterized by its…
The Daily Show is bringing you a moment of Zen. Top line Jon Stewart is back as an executive producer and host of The Daily Show on Monday nights throughout the election season. He’s expected to oversee the show through 2025. Between the lines Stewart begins the hosting gig on Monday, Feb. 12, the day…
Hershey has launched two short videos in the run-up to its Super Bowl 58 campaign for legacy brand Reese’s, using over-the-top sight gags to tease a “big change” to its beloved product. The company won’t specify what that “big change” is just yet, but the creative from independent agency Erich & Kallman aims to make…
(TrendHunter.com) Celebrate the Lunar New Year with the exclusive launch of On Cloudmonster LNY, a limited edition shoe that embodies both performance and the festive spirit of the Year of the Dragon.
The…
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