Amazon’s Black Friday Game may be weeks away, but the company is already doing its touchdown dance. Ad inventory for Amazon’s first Black Friday NFL game, a matchup between the Dolphins and the Jets, is sold out, the company has confirmed to Adweek. In addition, the Thursday Night Football games surrounding Black Friday, on 11/16…
The messaging app, which Meta bought nearly a decade ago, was an asset that Mr. Zuckerberg largely left alone for a while. No longer.
Unexpected quirks one Airbnb guest considers a property’s delightful eccentricities might drive another straight to a hotel chain’s loyalty program for the rest of their traveling existence. A door doesn’t quite pull shut. A second living room is actually a futon in a foyer. The pictured driveway has no parking for guests. Airbnb’s more than…
Just weeks after Microsoft closed its $68 billion deal to acquire Activision Blizzard, the game developer brought back its fan event, BlizzCon, in person for the first time since 2019. “We love sharing what we’re working on all the time, but to share it in-person with all of you… it cannot be matched,” said Mike…
The company reported an adjusted operating profit of $89.8 million in its latest quarter, up from $69 million a year earlier.
To break through in business-to-business marketing, a message has to look beyond improving the performance of a business to impressing and exciting the people behind it. Customer data platform Hubspot, for example, just acquired third-party B2B data provider Clearbit in early November. While HubSpot’s offered Clearbit to its App Marketplace customers since 2019, it can…
The social networking giant, which has long had a contentious relationship with political ads, is reckoning with a wave of generative A.I. tools.
The messaging app, which Meta bought nearly a decade ago, was an asset that Mr. Zuckerberg largely left alone for a while. No longer.
Why are younger generations rejecting idealized marketing? Because they crave authenticity! On this episode of the Everything Is Better With Creators podcast, Forbes CMO Network managing director Seth Matlins shares his insights on the importance of empathy and collaboration, and how it all ties back to creators. In his role, Matlins is shaping the strategy…
Once valued at a mighty $47 billion, WeWork has filed for Chapter 11 bankruptcy in New Jersey. Despite sinking billions into the business, majority investor SoftBank has cut its losses after a tough four years, exasperated by both post-pandemic working trends and the impact of rising interest rates on the commercial property market. In the…
A colaboração Vans x Disney, além de uma linha de produtos, pretende ser uma viagem nostálgica que celebra 100 anos de histórias que moldaram a infância de incontáveis gerações. O que mais você precisa saber:
Leia Vans lança coleção para celebrar os 100 anos da Disney na íntegra no B9.
In this episode of Brave Commerce, Monisha Dabek, chief commercial officer and general manager at Ocean Spray, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about ways to navigate the dynamic landscape of the consumer goods industry. In discussing her career journey and the choices she has made along the way, Dabek emphasizes the…
Em uma Paris futurista, o frango do KFC permanece inalterado. A campanha “Forever Crispy”, criada pela Havas Paris, celebra a raízes da rede de fast food enquanto navega por um mundo cada vez mais virtual. O que mais você precisa saber
Leia Em um futuro holográfico, KFC promete que sua receita nunca vai mudar na íntegra no B9.
Waze introduz alertas de histórico de acidentes para melhorar a segurança ao volante. A iniciativa usa inteligência artificial e relatos da comunidade para prevenir acidentes em trechos perigosos. O que mais você precisa saber
Leia Waze passa a alertar quais estradas têm histórico de acidentes na íntegra no B9.
Soda is typically seen as unhealthy, but Olipop proves that you can enjoy the bubbles and a little health boost at the same time. In this episode of The Speed of Culture, Olipop co-founder David Lester shares his entrepreneurial journey and the process of crafting an alternative to classic sodas. Lester joins Suzy founder and…
On the surface, Chispa, the Match Group-owned dating platform targeting U.S. Latines, and Diageo Scotch whisky brand Buchanan’s appear to come from two different worlds. However, for their new campaigns, both brands are speaking the same language–Spanglish–and to the same audience: bicultural U.S. Latines known as “the 200%,” who identify as 100% Hispanic and 100%…
Creating a story around your product is an easier marketing challenge for purpose-driven brands like outdoor apparel and gear brand Cotopaxi, said Brad Hiranaga, chief brand officer, at Adweek’s Retail Media Summit in Minneapolis, Minnesota, last week. Among other initiatives, the company donates 1% of its revenue to organizations fighting global poverty. “You work on…
Some people make it look easy. Take Jose, a suave guy who is unfazed by bumps in the road. A stain on the shirt ends up looking like a cool tiger print. A wrong turn leads him to a happening party. Jose isn’t a real person, but he does represent a new global platform from…
In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
