With 2024 in sight, analysts have polished their crystal balls to predict what lies ahead for the ad industry. And after a tough post-pandemic era for the market, exasperated by high inflation and squeezed consumers, there’s finally some good news. In 2024, global ad spend growth will turn a corner, rising to 8.2% from a…
With the industry hustling to make up for months of lost work, juggling production schedules and the availability of actors and crew members will be complicated.
In the U.K., watching retailer John Lewis’ Christmas ad is as much of a festive ritual as decorating the tree or exchanging gifts. This year, with a different agency and marketing strategy, the brand is hoping to cement its role in both old and new holiday traditions. This latest campaign from John Lewis will be…
Sattva, a renowned name in Bengaluru real estate, sought to expand their footprint in the residential sector of Hyderabad. For Sattva Lakeridge, the agency undertook extensive planning and conducted a thorough market research. Understanding the importance of attention to detail, we meticulously planned every aspect of the campaign, from the choice of visuals to the strategic placement of advertisements and studying what the competitors were doing. And we came up with AHEAD. Just one word, one idea, one concept, to talk about the mindset of the TG, the exclusivity of the location and the legacy of the Sattva Group. A minimalist, silent but strong approach to make the brand stand out in the crowd.
Celebratory feelings are competing with resentment over the work stoppage and worries about the business era that is coming.
The agreement all but ends one of the longest labor crises in the history of the entertainment industry. Union members still have to approve the deal.
It’s been nearly a year since CEO Bob Iger returned to Disney, and the executive is moving past his “fixing” era. Flagship streaming service Disney+ added 7 million subscribers in the fourth quarter of fiscal year 2023, to reach a total of 150.2 million subscribers globally. Iger also revealed its ad-supported tier hit 5.2 million…
Hugh Hewitt, Lester Holt and Kristen Welker will ask questions of the candidates, a familiar role for each of them.
Dentsu Creative has parted ways with Paulo Fogaca as U.S. CEO, replacing him with Abbey Klaassen, who was previously New York president of Dentsu Creative. Klaassen helped build the current Dentsu Creative, which launched in 2022. In her new role, she will lead creative talent and direction in the U.S. Klaassen is also part of…
Bryan West landed a much-coveted job. Then came the internet.
NBCUniversal is adding to its ad sales leadership. Top line In the latest TV advertising industry shakeup, Alison Levin, Roku’s head of global media revenue, is exiting the company to join NBCUniversal as president of advertising and partnerships. In addition, Karen Kovacs is being elevated to president of client partnerships. Both execs will report to…
On the latest episode of TechMagic, the show that dives deep into today’s tech news and explores the future of tech and gaming, Cathy Hackl and Lee Kebler talk about the new Beatles song made possible by machine learning. In video game industry news, Fortnite re-released an original map that generated 102 million hours of…
First as a correspondent and later as a professor, he pushed his industry to adopt more rigorous, quantitative methods.
In the rapidly evolving landscape of digital advertising, brands are in a race to capture consumer attention across various channels including banners, videos and social media content. As a result, the concept of attention has become a crucial metric for understanding the impact of advertisements. However, as we delve into the realm of attention metrics,…
PlayStation has released a new campaign, aiming to encapsulate the visceral emotion games can provide and PS5’s ability to deliver immersive experiences. The campaign, created by Adam & Eve/DDB, showcases a heroine interacting in live-action with iconic characters from PlayStation games and traveling through various game worlds.
Leia Nova campanha promete emoções à flor da pele nos universos do Playstation 5 na íntegra no B9.
O Google anuncia a expansão global da sua inteligência artificial em Buscas, a chamada SGE (Search Generative Experience). Porque isso é importante: Com IA generativa, o mecanismo de busca do Google transforma a maneira como os usuários podem interagir com as informações. A atualização inclui resumos gerados por IA para, rapidamente, ter uma visão geral …
Leia Google estreia IA Generativa em buscas no Brasil e mais 120 países na íntegra no B9.
The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. Brands yet to explore gen AI are confronted with a knowledge gap and uncertainty about…
The state of TV is not the same now as it was months or even weeks ago. With the recently ended writers strike and still ongoing actors strike, not to mention the various types of streaming devices and measurement services, the TV marketing landscape is as uncertain as ever. Adweek’s Convergent TV summit series continued…
Though Warner Bros. Discovery says Max is the one to watch, the company really hopes you’re watching linear TV too. In an earnings call today, the company revealed that there was a 12% decline in advertising, and CFO Gunnar Wiedenfels isn’t optimistic about the near future of the TV advertising market. “The state of the…
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