Michelob Ultra mostra que dá pra ser saudável e beber cerveja em nova campanha global

A Michelob Ultra lança a campanha global “Too Good To Be True”, promovendo o equilíbrio entre bem-estar e prazer com uma cerveja de baixa caloria. A criação é da GUT São Paulo. Porque isso importa A iniciativa reforça o conceito de que produtos excepcionais podem ser reais, alinhada com a crescente preferência dos consumidores por …

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Are TikTok and X Amplifying Antisemitic Content? It’s Increasingly Hard to Know.

People who study social media say the conflict between Israel and Hamas has underscored the need for better data transparency from platforms.

Change Agents Are Always Needed, Even If They’re Not Always Welcome

I don’t hear the words, “change agent” too often these days and that’s okay. Buzzwords never contain much value in the first place. But let’s not confuse the buzzy name for the work. The work of a change agent is to make a difference by recognizing what must change, and then having the chops and […]

The post Change Agents Are Always Needed, Even If They’re Not Always Welcome appeared first on Adpulp.

Dove’s New Partnership Enables Black Gamers to Reach New Levels of Representation 

During a recent session featuring Black women in gaming at Adweek’s Nextech event, COEXIST founder Jaye “Letta J” Watts’ opening remarks pointed to how the industry’s top two games–NBA2K and Madden NFL–prominently feature athletes of color, citing their popularity as strong indicators of the importance people of color hold in the space. Watts also noted…

Carro pega fogo, copo Stanley fica intacto e marca oferece novo veículo à consumidora

stanley-fogo-carro-viral-tiktok

Um vídeo no TikTok mostrando um copo tumbler da Stanley intacto após um incêndio veicular viralizou, levando a uma resposta rápida e surpreendente da marca: a promessa de substituir o carro da cliente afetada. Terence Reilly, presidente da Stanley, publicou um vídeo no próprio TikTok anunciando a decisão. Porque isso importa

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Brands Celebrate the Holidays With AR Snapchat Lenses

Ahead of the holiday season, brands have begun releasing festive augmented reality Lenses on the Snapchat platform. Here are some of the experiences available to users. To start, apparel company Carhartt released three AR Lenses for the holiday season. The Carhartt Santa Lens is a gamified experience that places a white beard and Carhartt beanie…

BLACK BOX CARTOGRAPHY. A critical cartography of the Internet and beyond

BLACK BOX CARTOGRAPHY. A critical cartography of the Internet and beyond, by Vladan Joler. Edited by Vladan Joler, Francesco D’Abbraccio, Andrea Facchetti. Publisher: Krisis Publishing.

Whether it’s because of the bottle of water that ChatGPT “drinks for every 20 to 50 questions we ask” or the ghost workforce performing mind-numbing or traumatising cognitive labour to train driverless cars and moderate online content, most of us find it more and more difficult to ignore not only the growing role that artificial agents are having on our private, professional and civic life but also the impacts they have on the broader social fabric and on the environment. Besides, these systems come with an alarming knowledge asymmetry: the more information they collect about us, the less we understand the motors, dynamics and laws that drive them.

BLACK BOX CARTOGRAPHY. A critical cartography of the Internet and beyond helps us get a better understanding of the digital mechanisms that govern our existence. Vladan Joler and his team at Share Lab have allied with data analysts, media theorists, critical thinkers and cyber forensic experts to probe into the ethos, concerns and methodology behind some of today’s most prominent technological ecosystems, patiently and meticulously dissecting not only their functioning but also the myths-making and social biases around their mathematical constructs.

The publication opens with an essay by Daphne Dragona that puts Joler’s work in the context of critical mapmaking where activists, grassroots communities and artists use maps as a tool to expose issues of power control, to counterplot and resist.


Frank Rosenblatt ’50, Ph.D. ’56, works on the “perceptron” – what he described as the first machine “capable of having an original idea”. Photo: Division of Rare and Manuscript Collections


Vladan Joler. Explorer of Contemporary Phenomena. Exhibition view at Eliseva

Then come maps and essays that zoom in on Joler’s most influential trilogy. The Facebook Algorithmic Factory, developed together with SHARE Lab, visualises the complex exploitation and manipulation processes hidden inside the black box of the infamous social network. Part of the investigation relied on 8,000 different patents registered by Facebook. The idea was not to take these documents literally, but to make emerge the line of thought that brought about a patent. Then comes the authoritative Anatomy of an AI System. A collaboration with Kate Crawford, the work gives a detailed and shocking overview of the humanitarian and ecological repercussions involved in the fabrication and deployment of the Amazon Echo. The Nooscope Manifested, created with Matteo Pasquinelli, is a provocative and incredibly informative exposé of the mystifications of artificial intelligence. Its objective is to demote AI from the ideological status of ‘intelligent machine’ to one of knowledge instrument.

Finally, New Extractivism builds on the trilogy briefly described above and brings together different concepts and allegories of the ‘new extractivism’. The research investigates the opaque practices of the exploitation of nature, of living bodies and even of human cognitive and affective being.

Vladan Joler has been working on maps for the last two decades and this publication celebrates the precision, elegance and brightness of his efforts to render visible the covert dimensions of today’s digital communication systems.

BLACK BOX CARTOGRAPHY. A critical cartography of the Internet and beyond is a sharp and exquisite publication. A true mirror to Joler’s own representational tactics.

Previously: Exploitation Forensics. Interview with Vladan Joler.

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Cannes Lions 2024: festival introduz categorias de Humor e Luxo & Lifestyle

cannes-lions-2024

Cannes Lions anuncia mudanças significativas para a edição de 2024, introduzindo categorias como Humor e Luxo & Lifestyle, além de expandir os Leões de Inovação e Social & Influencer. O festival também quer focar mais em acessibilidade e diversidade, com o lançamento de passes gratuitos para comunidades sub-representadas e novos formatos de participação. Porque isso …

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Reebok lança coleção encantada inspirada em Harry Potter

harry-potter-reebok-clothes-1

A Reebok, em uma colaboração mágica, lança uma coleção inspirada em “Harry Potter”, incluindo peças de vestuário e versões de tênis clássicos da marca. A linha, que estreia em 1º de dezembro, celebra o mundo bruxo com designs inspirados nas Casas de Hogwarts, nas Relíquias da Morte e nos feitiços Patrono. Porque isso importa Essa …

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Reebok lança coleção encantada inspirada em Harry Potter

harry-potter-reebok-clothes-1

A Reebok, em uma colaboração mágica, lança uma coleção inspirada em “Harry Potter”, incluindo peças de vestuário e versões de tênis clássicos da marca. A linha, que estreia em 1º de dezembro, celebra o mundo bruxo com designs inspirados nas Casas de Hogwarts, nas Relíquias da Morte e nos feitiços Patrono. Porque isso importa Essa …

Leia Reebok lança coleção encantada inspirada em Harry Potter na íntegra no B9.

Pizza sempre quente: Domino’s apresenta moto elétrica com forno integrado

Dominos ebike forno

A Domino’s apresenta a ‘dxb’, uma moto elétrica futurista com forno embutido, garantindo pizzas quentes na porta do cliente. Porque isso importa A Domino’s, já conhecida por explorar métodos inovadores de entrega, como drones e jetpacks, reforça seu compromisso no segmento, em busca de combinar eficiência, tecnologia e sustentabilidade. O que mais você precisa saber

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Pizza sempre quente: Domino’s apresenta moto elétrica com forno integrado

Dominos ebike forno

A Domino’s apresenta a ‘dxb’, uma moto elétrica futurista com forno embutido, garantindo pizzas quentes na porta do cliente. Porque isso importa A Domino’s, já conhecida por explorar métodos inovadores de entrega, como drones e jetpacks, reforça seu compromisso no segmento, em busca de combinar eficiência, tecnologia e sustentabilidade. O que mais você precisa saber

Leia Pizza sempre quente: Domino’s apresenta moto elétrica com forno integrado na íntegra no B9.

Hidden Valley Ranch Partners With Itself for a Double Ranch AR Crossover

To prove it cares about flavor, Hidden Valley Ranch is partnering with itself for a Double Ranch crossover and product drop that will allow fans to purchase a limited-edition, X-shaped bottle of the condiment through an AR Snapchat Lens. The “X” symbol is typically used by brands in crossover promotions. Beginning Nov. 18 at 2…

Mark Douglas on the Future of Advertising: Insights from MNTN’s President and CEO

In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry’s future. Reflecting on the transformative power of advertising, Douglas delved into the industry’s evolution, drawing parallels between the traditional television…

Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power

When producing this year’s holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative idea would also need to work in as many countries as possible. The retail giant’s in-house creative team would end up producing the “Joy Is…

Uber and Spotify Are Tapping Into Changing Consumer Behaviors

Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content. “People are spending two and a half hours a day on Spotify’s platform,” Grace Kao, global head of business marketing at Spotify, said on stage at Adweek’s NexTech event this week. “It’s a great…

Macy’s Brings AR Disney Princess Experience to Herald Square

Throughout the holiday season, visitors to Macy’s Herald Square flagship will have the chance to virtually become Disney Princesses through the AR Mirror from AR tech company Zero10. Zero10’s AR Mirror is part of Macy’s launch of a Disney Princess product collection featuring role-play costumes, character dolls and more. Located inside the Toys R Us…

What Brands Need to Know About Creator Marketing in 2024

In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership with Northwestern University’s Retail Analytics Council highlights the profound impact of creator marketing, an industry now estimated at $21 billion. Brands and retailers are…

Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover

Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks…

Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover

Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks…