(TrendHunter.com) From pop-up dog parks to metaverse hubs for K-pop fans, the most notable September 2023 interactive ads take marketing to a whole new level, focusing on engaging and authentic experiences. One…
Earlier this year, the U.S. Surgeon General issued an advisory on the public health crisis of isolation and loneliness. According to the report, lack of social connection can have the same results on physical health comparable to smoking daily. In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek…
Fallon dreamed up the experience, which will lead hikers on a 4.1-mile trek to a 10,731-foot summit.
In 2020, a group of 71 agencies made a three-year pledge to increase Black leadership levels to fall in line with the Black population in the United States–13%. After one year of discussions and work, 22 agencies remained part of the pledge, which Three’s a Crowd, the advocacy group behind the pledge, said is meant…
Smucker’s price for Hostess represents a 22% premium to Hostess’ closing price on Sept. 8.
Google conducted its own study to refute reports of improper ad placements on YouTube and here is what it found.
After years of CPMs rising while linear ratings declined, TV advertising was due for a course correction. That’s what happened during the 2023-2024 upfront season. This year’s upfront was already expected to be a buyer’s market, with advertisers holding back dollars due to an uncertain economy and the ongoing erosion of linear TV. However, the…
Skip the preamble and focus on the agenda, not the slides.
The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster.com and Burger King, driving revenue and new audiences. According to data and analytics company World Advertising Research Center (WARC), the cinema advertising sector is anticipated to surpass the investment levels recorded in 2019 this…
Join marketing leaders at the Ad Age Media Summit on Oct. 3 and 4.
A look at health care advertising jobs and why they seem to be resistant to economic downturns.
(TrendHunter.com) The Leatherman Adapt Kit is a compact yet convenient accessory for avid everyday carry (EDC) aficionados to incorporate into their collection as a way to elevate their daily capabilities. The kit…
Daniel Zhang, who had been expected to give up his chief executive and chairman roles this month, is also leaving as head of the company’s cloud division.
Daniel Zhang, who had been expected to give up his chief executive and chairman roles this month, is also leaving as head of the company’s cloud division.
Daniel Zhang, who had been expected to give up his chief executive and chairman roles this month, is also leaving as head of the company’s cloud division.
Known as Dr. Max (he was not a medical doctor. but had a Ph.D. in neuroscience), he reported on health and science with an easygoing gravitas.
Advertising Agency: BrandCare Health, Mumbai, India
CCO/CEO: Rashmi Thosar
ECD: Lyndon Louis
Creative Director: Yatin Vaidya
Account Management/Strategy: Pankti Shukla, Komal Kavaiya
Client company: Shloka Super-specialty Hospital
Client name: Nagesh Maurya
Your brand’s first-party data is a goldmine for unlocking efficiency from Meta ads, but too few marketers are able to access it. Here’s how Klaviyo changes that.
Google shows how its Google Lens visual-search tool can identify specific fashion items worn by celebrities.
Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon’s December 2022 decision to award Ogilvy AOR duties for its Verizon Business unit. Ogilvy had begun working on consumer projects including Verizon’s new consumer brand platform “It’s Your Verizon” and the recently launched NFL Sunday Ticket campaign. Diego Scotti,…
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