Sep
13
Gannett Is Looking for a Taylor Swift Reporter
Posted in: UncategorizedNewspapers rarely assign a reporter to cover a single artist. But Swift is a cultural force whose tour continues breaking records.
Sep
13
This Sneaker Brand’s Founder Doesn’t Take ‘No’ for an Answer
Posted in: UncategorizedSometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand focused exclusively on women’s basketball shoes. In 2019, White, a then-Boston College senior, saw an advertisement featuring four WNBA players promoting men’s sneakers and realized something needed to change. At the time, there wasn’t a…
Sep
13
This Sneaker Brand’s Founder Doesn’t Take ‘No’ for an Answer
Posted in: UncategorizedSometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand focused exclusively on women’s basketball shoes. In 2019, White, a then-Boston College senior, saw an advertisement featuring four WNBA players promoting men’s sneakers and realized something needed to change. At the time, there wasn’t a…
Sep
13
Infographic: It’s a Frugal Back-to-School Season as Inflation Bites
Posted in: Uncategorized‘Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the six weeks ending Aug. 5, parents spent $1.8 billion on erasers, backpacks and packaged snacks, according to first-party data from 62 million…
Sep
13
Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?
Posted in: UncategorizedLong a rite of autumn, the fall TV season has typically ushered in a wave of network TV shows, new storylines for returning series and special events that advertisers would spend billions of dollars upfront to be a part of. But fall 2023 will see the triple whammy of continued economic uncertainty, new ad-supported streaming…
Sep
13
Dunkin’ features Ben Affleck and Ice Spice in ad for new Munchkins drink
Posted in: UncategorizedThe spot, the third for the chain directed by Ben Affleck and produced by Artists Equity, seeks to lean into Ice Spice’s Gen Z fandom.
Sep
13
How to Make In-Housing Work for Your Company
Posted in: UncategorizedWe are past the point that in-housing can be considered a trend. Today, in-house agencies are the norm, with most brands having brought core advertising functions within their walls as they look to increase agility, improve cost efficiency and gain greater control over their data. In a recent report by the Incorporated Society of British…
Sep
13
How to Make In-Housing Work for Your Company
Posted in: UncategorizedWe are past the point that in-housing can be considered a trend. Today, in-house agencies are the norm, with most brands having brought core advertising functions within their walls as they look to increase agility, improve cost efficiency and gain greater control over their data. In a recent report by the Incorporated Society of British…
Sep
13
Where the Buffalo Roam Kicks It in Italy for Vespacross Doc
Posted in: Uncategorized
Sep
13
Collaboration Drives “Formula One” For Salesforce, Directed by Kaboom’s Plummer/Strauss
Posted in: Uncategorized
adnews
Produced by kaboom and Directed by Plummer/Strauss “Formula One,” stars McLaren driver and star Lando Norris.
Sep
13
Lenovo Is Winning Over Gen Z By Making Work Meaningful
Posted in: UncategorizedEmily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values–and any brand that is not prepared to both establish and prove a commitment to meaningful work will fall behind. Ketchen, Lenovo’s CMO and vp of international sales and the computing…
Sep
13
In the Changing Social Landscape, Power Shifts to Creators
Posted in: UncategorizedSocial media platforms have changed so much in just the last six months. From Threads to X (formerly Twitter), everything is not as it seems, as Alex Russo from Wizards of Waverly Place once said. In this episode of Young Influentials, Adweek digital editor and host Colin Daniels sits down with Adweek’s Emmy Liederman, who…
Sep
13
U.S. Blasts Google Over Paying $10 Billion a Year to Cut Out Search Rivals
Posted in: UncategorizedIn opening statements for the government’s first monopoly trial of the modern internet era, Google defended itself and said people had many choices for online search.
Sep
12
McDonald’s Is Riding the Grimace Wave, and It’s All Thanks to the Fans
Posted in: UncategorizedYou could call 2023 the Year of Grimace. The McDonald’s mascot became a TikTok sensation this summer after the brand unveiled a purple milkshake to celebrate the furry blob’s birthday. Mini mock horror films of people trying out the Grimace Shake went viral. In McDonald’s July earnings call, CEO Chris Kempczinski partly attributed the 10.3%…
Sep
12
Fox Sued by New York City Pension Funds Over Election Falsehoods
Posted in: UncategorizedThe funds accuse the Fox Corporation board of neglecting its responsibility to shareholders by leaving the company open to defamation lawsuits.
Sep
12
Ask Yourself These Questions for a More Successful Rebrand
Posted in: UncategorizedThe potential for any rebrand to become a time and money pit, rife with complexities and unknowns, can make for a daunting exercise. Organizations spend serious time and money developing the right brand strategy, creative expression and experience design–but few spend just as much time and attention developing a thorough and thoughtful strategy for brand…
Sep
12
Comercial revela funcionalidades para o novo gesto “double-tap” do Apple Watch Series 9
Posted in: Uncategorized
A Apple apresentou hoje (terça, 12) o Apple Watch Series 9 – e também o Ultra 2 – e a grande novidade é a função “double-tap”. Um gesto que permite ativar inúmeras funcionalidades no smartwatch, conforme demonstrado pelo comercial acima. Vale lembrar que o gesto double-tap já existia como um recurso de acessibilidade do Apple …
Leia Comercial revela funcionalidades para o novo gesto “double-tap” do Apple Watch Series 9 na íntegra no B9.
Sep
12
Comercial revela funcionalidades para o novo gesto “double-tap” do Apple Watch Series 9
Posted in: Uncategorized
A Apple apresentou hoje (terça, 12) o Apple Watch Series 9 – e também o Ultra 2 – e a grande novidade é a função “double-tap”. Um gesto que permite ativar inúmeras funcionalidades no smartwatch, conforme demonstrado pelo comercial acima. Vale lembrar que o gesto double-tap já existia como um recurso de acessibilidade do Apple …
Leia Comercial revela funcionalidades para o novo gesto “double-tap” do Apple Watch Series 9 na íntegra no B9.
Sep
12
A Mãe Natureza cobra: Apple apresenta relatório de sustentabilidade com bom humor
Posted in: Uncategorized
Em 2020, a Apple se comprometeu a neutralizar sua pegada de carbono até 2030, através de inovações em materiais, energia limpa, transporte de baixo carbono e restauração de ecossistemas naturais. Em vídeo apresentado hoje em seu evento de lançamento do iPhone 15, a própria Mãe Natureza – interpretada por Octavia Spencer – aparece para cobrar …
Leia A Mãe Natureza cobra: Apple apresenta relatório de sustentabilidade com bom humor na íntegra no B9.
Sep
12
A Mãe Natureza cobra: Apple apresenta relatório de sustentabilidade com bom humor
Posted in: Uncategorized
Em 2020, a Apple se comprometeu a neutralizar sua pegada de carbono até 2030, através de inovações em materiais, energia limpa, transporte de baixo carbono e restauração de ecossistemas naturais. Em vídeo apresentado hoje em seu evento de lançamento do iPhone 15, a própria Mãe Natureza – interpretada por Octavia Spencer – aparece para cobrar …
Leia A Mãe Natureza cobra: Apple apresenta relatório de sustentabilidade com bom humor na íntegra no B9.
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