Shell has a new media agency in Havas, the holding company confirmed to Adweek today. Havas Media will take over the oil company’s global B2C strategic media buying starting January 2024, Shell confirmed. Shell spent roughly $240 million on measured media in 2022, according to COMvergence. The news comes following a roughly three-month-long review of…
WPP’s OpenMind will now be the sole media agency handling 47 markets in Europe for Nestlé.
The far-reaching bill had set off debates about balancing free speech and privacy rights against efforts to halt the spread of harmful content online.
While most brands view connecting with Hispanic and Latinx audiences as a challenge, the TelevisaUnivision team sees it as an opportunity. On the latest episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by TelevisaUnivision evp and chief growth officer Dan Riess to discuss the state of Hispanic marketing. Adweek Podcast:…
Big game ad comes at a time of “game-changing momentum.”
The day after the Rolling Stone co-founder made remarks widely criticized as racist and sexist in a Times interview, the Hall of Fame called an emergency vote and ousted him.
Assembly projects record advertising investment in down-ballot races.
The Flamin’ Hot University campaign featuring Megan Thee Stallion will fuel scholarship funds at the rapper’s alma mater, Texas Southern University.
(TrendHunter.com) Rapper Wiz Khalifa is making his first foray into the world of mushrooms with his new brand, Mistercap’s. This distinctive brand is set to introduce an array of grow-your-own mushroom kits,…
Food is more than just sustenance–it can be a wild romp through a fiery hellscape in the case of Nashville hot chicken, or a joyride on a geyser of steaming hot broth if the dish is soup dumplings. Digging into a flavorful favorite like barbecue or boba doesn’t just satiate hunger, it jumpstarts the nervous…
TBWA’s Nancy Reyes is joining BBDO.
A dad offers unsolicited advice to his adult son in a MassMutual spot.
(TrendHunter.com) From commuter cargo bikes to moped-style e-bikes, the September 2023 eco transportation trends are shaping the way people move in environmentally conscious ways. One noteworthy theme is the rise in…
WPP Global Chief Creative Officer Rob Reilly discusses his new “Screaming Creativity” podcast, the best work right now, AI and the future of the industry.
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| THE ORIGINAL? Nissan Micra – 2004 Click the image to enlarge Source : Cannes Lions Archive Agency : TBWA Milan (Italy) |
LESS ORIGINAL JEEP « Having fun since 1941 » – 2023 Click the image to enlarge Source : Cannes Lions Longlist Agency : Made (Brazil) |
Amid uncertainty for the company’s film and TV divisions, the investment over the next decade doubles the outlay in the last 10 years.
As electric bicycles explode in popularity, the category is poised for shakeups as e-bike brands and retailers volley for relevancy and vie for consumer trust amid a crowded and fast-changing landscape. Seattle-based e-bike brand Rad Power Bikes and refurbished bike sales platform Upway are working to build on the recent excitement around e-bikes while establishing…
Utilizing mobile engagement data and scaling insights to other channels, all via predictive modeling and machine learning, can drive true omnichannel success.
‘Culture is active; it doesn’t stay in a box,’ writes the executive VP and managing partner.
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