Hasta La Creative!

Duas marcas icônicas brasileiras, O Boticário e Melissa, se unem para lançar uma linha de produtos que mistura autocuidado e moda. A parceria oferece desde loções hidratantes até produtos específicos para os pés, todos com o cheiro característico de tutti-frutti da Melissa. Por que isso importa A colaboração entre O Boticário e Melissa aposta na …

Leia O Boticário lança linha de autocuidado com “cheirinho de Melissa” na íntegra no B9.

Embracing the tagline “Happy Hedonism,” Illicit Elixirs released its new line of nonalcoholic, caffeine-free beverages with mature flavor names and AR-enabled labels. According to the brand, the drinks are “designed to help increase and enhance dopamine production within the body.” The Illicit Elixirs lineup includes four fruity flavors: Late Night Fruity Call, Let’s Party Peaches,…

Advertising leaders from the Ad Age Amp community weigh in on what standards the industry needs to implement to regulate an increasingly AI-driven world.

The move leaves his son Lachlan as the sole executive in charge of the global media empire.

Paramount’s CBS Sports Creator Studio will allow big brands to access more sports inventory and small brands to access TV audiences.

A maior campanha do ano da Ambev não é sobre bebidas, mas sim sobre inclusão produtiva. Com criação da Africa Creative, o objetivo é comunicar a promessa de transformar a vida de 5 milhões de brasileiros até 2032. Por que isso importa Em um país com desigualdades gritantes, a empresa busca usar seu alcance para …

Leia Inclusão Produtiva: Ambev direciona maior campanha do ano para impacto social na íntegra no B9.

The chief creative officer writes about working on the “First Steps” campaign for the U.S. Army.

FanDuel Casino’s campaign by agency of record Mischief @ No Fixed Address is based on the simple insight that consumers get really excited about winning, regardless of the prize. The latest phase of “Winning Is Undefeated” posits it’s actually the best feeling in the world. The Mischief team came up with a list of 500…

As a new academic year gets underway on college campuses nationwide, Tinder and rapper Saweetie are playing Cupid. The dating app has enlisted the Gen Z artist, who references Tinder in her track “Tap In,” to get students swiping during a prime flirting moment: freshman orientation. Tinder sees the highest influx of 18-year-old members during…