Jul
10
Outperforming ChatGPT—3 winning marketing strategies for growth beyond AI
Posted in: UncategorizedHow upper-funnel, first-party data and lifetime value improvements will lead to a bigger marketing payoff.
Jul
10
For (Re)Brands, It’s Back to the Future
Posted in: UncategorizedBurger King, M&M’s and now Pepsi–each dropping the youth-focused identity they adopted in the mid-90s and opting for more definitive, classic identities. Gone are the days of flares, drop shadows, awkward type, faux spritz and claim overloads. Brands are reinterpreting themselves for the world today, receiving applause from not just the nostalgia-ists but the purists,…
Jul
10
Pinterest helped Joan, McCann and Mojo Supermarket refresh their boring conference rooms
Posted in: Uncategorized‘Unboring My Boardroom’ led to some zany themes—and a better understanding of the consumer journey on the platform.
Jul
10
U.S. and E.U. Finalize Long-Awaited Deal on Sharing Data
Posted in: UncategorizedThe agreement ends legal uncertainty for Meta, Google and scores of companies — at least for now.
Jul
10
DTC marketing news and trends—tracking the industry ups and downs
Posted in: UncategorizedThe direct-to-consumer news you need to know this week, from retail moves to financial updates.
Jul
10
The New York Times to Disband Its Sports Department
Posted in: UncategorizedCoverage of games, players and leagues will now primarily come from The Athletic, the sports website that the company bought last year.
Jul
10
EU probes Ozempic over reports of suicidal thoughts
Posted in: UncategorizedAnother Novo Nordisk drug, Saxenda, is also being examined.
Jul
10
The top 5 creative campaigns you need to know about right now
Posted in: UncategorizedThis week, we look at four smartphone campaigns—plus, a standout Fourth of July billboard in Times Square.
Jul
10
Introducing America’s Hottest Brands 2023—everything you need to know
Posted in: UncategorizedAd Age is running its annual list of America’s Hottest Brands—20 brands, services and people that are having a moment.
Jul
10
Sheridan O’Donnell on ‘seeing my disability in a new way: as a creative point of view’
Posted in: UncategorizedThe filmmaker writes about shooting “Little Brother,” his feature debut.
Jul
10
How AI is revamping out-of-home advertising
Posted in: UncategorizedMcDonald’s and Burger King used ChatGPT to make billboards as brands rely more on artificial intelligence in out-of-home campaigns.
Jul
10
How AI is revamping out-of-home advertising
Posted in: UncategorizedMcDonald’s and Burger King used ChatGPT to make billboards as brands rely more on artificial intelligence in out-of-home campaigns.
Jul
10
The Case That Could Be Fox’s Next Dominion
Posted in: UncategorizedTucker Carlson, before he was sidelined by Fox, repeatedly endorsed a conspiracy theory about an Arizona man, who may sue for defamation. Legal experts say it would be a viable case.
Jul
09
Henry Kamm, Pulitzer-Winning New York Times Journalist, Dies at 98
Posted in: UncategorizedIn a 47-year career at The Times, he covered Cold War diplomacy in Europe, famine in Africa and genocide in Indochina.
Jul
09
BBC Suspends Male Staff Member After Report of Payments for Sexual Images
Posted in: UncategorizedA report in The Sun newspaper said that an unnamed male presenter at the BBC had paid tens of thousands of pounds to a teenager in exchange for “sexually explicit photographs.”
Jul
09
"August" wants to be a gender-inclusive brand, calls customers 'menstruators'
Posted in: Uncategorized
Jul
08
Gran Turismo – Official Trailer (2023) (USA)
Posted in: Uncategorized
Jul
08
Ad Chatter Season 4, Episode 3: Mark Robinson, Author of “Black on Madison Avenue”
Posted in: Uncategorized? In his new book, Black on Madison Avenue, Mark Robinson has plenty to say about his career in account management and the current state of minorities in advertising. In this new 36-minute episode of Ad Chatter, Mark talks with me about his new book and the following topics too: What agencies need to do […]
The post Ad Chatter Season 4, Episode 3: Mark Robinson, Author of “Black on Madison Avenue” first appeared on Adpulp.
The post Ad Chatter Season 4, Episode 3: Mark Robinson, Author of “Black on Madison Avenue” appeared first on Adpulp.
Jul
08
Jul
08
What Shein’s influencer trip controversy teaches brands about hosting creators
Posted in: UncategorizedAfter recent trips from Shein and Tarte sparked widespread backlash, influencer marketers offer suggestions to prevent future controversies
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