Drinking during the Covid-19 lockdowns was often a solitary affair or involved toasting a computer screen in scheduled virtual happy hours. Jim Beam is urging drinkers to return to the spontaneous fun of socializing at a crowded bar with its new “People Are Good For You” campaign. Created by Leo Burnett and directed by Noam…
Harvie, who starred in Bud Light’s pro-trans ad in 2016, weighs in on the Dylan Mulvaney controversy.
When Jennifer Ross, co-founder of beverage company Swoon, first reached out to Mattel, she had two objectives: stand out among a sea of digitally-native brands competing for big box shelf space, and align with a brand that honors consumer nostalgia with a reimagined legacy product. She was determined to score a short-term partnership that positioned…
Welcome to Ad Age’s NewFronts 2023 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau’s dog-and-pony show throughout the week. You can find all of Ad Age’s NewFronts coverage here.
Despite a rainy morning, Samsung Ads’ bright-and-early NewFront drew a sizable crowd to its Samsung 837 retail/event hybrid venue, Ad Age’s Parker Herren writes. While the presentation was also livestreamed, Ad Age was told the space reached capacity at just under 300, with some attendees forced to an upper-floor balcony space.
During its presentation, the CTV operator showed off multiple new measurement products, including panel-based data to target viewers across Samsung screens, and new ad products, such as a shoppable ads capability—the latest streaming platform to jump on the rising trend alongside the likes of Peacock and Roku.
Outside of Peacock’s NewFronts presentation, Writer’s Guild of America members protested amid a strike over disagreements on pay and job security in the streaming era, Herren writes. The strike, which has already shut down late-night shows, is poised to impact conversations around this year’s negotiations.
The NBCUniversal-owned streamer’s presentation included already-announced products, such as shoppable ads, as well as new branded content opportunities and a spin on pause ads.
Snap is incorporating ads into its new AI chatbot, the company announced at its presentation. The social platform will begin testing sponsored links in My AI, which is similar to how Microsoft is testing ads in Bing, Ad Age’s Garett Sloane writes.
David Roter, Snap’s VP of global agency partnerships, also touched on some other ways AI could factor into Snapchat, at one point promising “mobile video powered by conversational intent.” But exactly what that means is vague. It sounds like AI could help deliver video recommendations based on signals it detects from users in chat.
Roku will use AI to place a brand’s creative against what the company called an “iconic plot moment” in its content library, Herren writes. AI will search for these moments within shows and match them up to a brand’s message, according to Julian Mintz, head of U.S. brand sales. So an apparel ad, for example, could appear when Tim Gunn makes a critique during “Project Runway.”
Matt Friend, who has built a following doing comedic impressions on Snapchat with the help of transformative AR filters, opened Snap’s NewFront with a couple of jabs at TikTok. Friend joked he had booked a gig for TikTok in Montana, but the show was canceled, Sloane writes. “If you know, you know,” he quipped. Of course, we know Montana’s state government is debating banning TikTok.
The Snap star didn’t stop there: In a demo of how he uses Snap’s augmented reality to play different characters, Friend showed a video of himself impersonating Donald Trump on Snapchat. Friend, as Trump, sang the praises of Snap, specifically referencing how it wasn’t owned by “China,” using Trump’s specific pronunciation.
The rest of Snap’s show was hardly as political, but the app was trying to differentiate itself from most other social apps highlighting the tight curation it uses to clamp down on misinformation and unsafe material in videos.
If you missed our Day 1 roundup, you can catch up here.
Fetch, best known as a tech-forward pet insurance company, is dipping its toe into another category entirely–craft beer–as a way to help fund a nonprofit veterinarian group. With the launch of Fetch Pale Ale via partner Torch & Crown Brewing Company, the insurance provider will give a financial boost to its favorite charity, Project Street…
New technologies can create digital ads more efficiently and with less harm to the environment.
Shops displace WPP’s VMLY&R and Haworth following review, despite record results for the Walmart sibling.
What distinguishes a good business gift from a bad one? Where it ends up after you open it. According to a survey of 158 b-to-b marketing leaders released late last year by Forrester Consulting and direct-mail marketing firm PFL, 81% say they are very likely to open a package that arrives for them at work….
The company’s VP of global marketing shares his thoughts on the rollout of community representation labels on Google Search and Maps.
Data Crunch will give The Variable custom software engineering, data visualization and web development and optimization capabilities.
A growing number of brands are turning to sales-based payment structures in response to economic uncertainty.
Gen Z is top of mind for most marketers, but Beck’s built its latest campaign around excluding them. The beer brand collaborated with agency AKQA to release Beck’s 70+, a limited-edition brew designed for seniors. Beck’s claims to be the most bitter mainstream beer in Brazil, but as people age they lose some of their…
Moving to a new country can be an endurance. If it’s not visas, it’s accommodation, moving costs or planning of a new life. HSBC, which used to describe itself as “the world’s local bank,” aims to take the financial issues away from customers with its new services. and through its latest campaign, HSBC will strengthen…
In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now, through its new global offering First Story, advertisers can reserve the first Snap Ad, or video ad between Friend Stories. Reserving the first Snap Ad is a…
Após ter cruzado duas vezes o Atlântico exclusivamente para conferir Web Summit Lisboa, a expectativa para experimentar a versão tropicalizada de um dos maiores eventos de inovação do mundo, em terra nacional, era grande. Enfim, estava dentro do Web Summit Rio. E olha, que o Rio e o evento, sem nenhuma dúvida, continuam lindos. Durante …
Leia Web Summit 2023 – Rio: Promessas de “Inovação à beira-mar”, cultura tech e proteção à Nave-Mãe Amazônica na íntegra no B9.
O principal tópico da abertura do Web Summit Rio, que mal começou, já é na minha opinião uma pauta foco abordada pela Txai Suruí, indígena brasileira, ativista pela preservação da Amazônia e porta-voz na COP-26 e COP-27, e o artista e apresentador Luciano Huck. O foco da conversa foi Amazônia, trazendo o conhecimento ancestral e …
Leia Web Summit 2023 – Rio: A impactante união entre ancestralidade e tecnologia na íntegra no B9.
CEO da Accenture Song compartilhou sua visão sobre criatividade e inovação na era da inteligência artificial
Leia A criatividade como motor dos negócios: reflexões de David Droga no Web Summit Rio 2023 na íntegra no B9.
The discovery of the text message contributed to a chain of events that ultimately led to Tucker Carlson’s firing.
We all have our favorite TV shows, and it seems every year there’s a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding how to best optimize content…
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