ChatGPT’s creator surge and marketing’s big image problem: Datacenter Weekly

Also: slowing digital ad sales, macroeconomic news in a nutshell—and more.

NBA gets in ‘playoff mode’ with this fun postseason spot from Translation

NBA superfan “Non-Stop,” played by actor Keyon Bowman, returns to get fans hyped up for the NBA Playoffs presented by Google Pixel.

Quem paga pelo Twitter agora pode escrever até 10.000 caracteres por mensagem

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Limite de caracteres aumentado para usuários do Twitter Blue: Desde fevereiro, os usuários do Twitter Blue nos EUA tem a capacidade de postar tweets com até 4.000 caracteres. Agora, a empresa dobrou esse limite, permitindo tweets de até 10.000 caracteres. Além disso, o site agora suporta formatação de texto em negrito e itálico, facilitando a …

Leia Quem paga pelo Twitter agora pode escrever até 10.000 caracteres por mensagem na íntegra no B9.

Burger King lança novas coroas para celebrar diversidade no Brasil

Burger King

Lançamento de quatro novas coroas na campanha “Coroa do seu Jeito”: O Burger King Brasil, em parceria com a agência David, lançou quatro novos formatos de coroas para celebrar a diversidade do país, incluindo tiara, tic-tac, coque e pente garfo. Celebração da diversidade e inclusão: A iniciativa busca reconhecer a individualidade e autenticidade dos consumidores …

Leia Burger King lança novas coroas para celebrar diversidade no Brasil na íntegra no B9.

Watch the newest commercials from Augustinus Bader, Disney+, LL Flooring and more

Augustinus Bader says it offers “the one simple step to your best skin yet.”

See Uncommon’s global launch of EA Sports FC’s new logo and identity

The identity debuted on site at more than 100 matches across the biggest leagues in the world

Banana Boat Introduces Nest Domes to Protect Endangered Sea Turtles

Banana Boat protects you from the sun’s harmful rays. Now, the skincare brand is extending its reach into wildlife preservation. During the last four years in Colombia, 99 percent of sea turtles have been born female. The sand’s warmth influences their sex during the incubation phase: if a turtle’s eggs incubate below 27.7°C the turtle […]

The post Banana Boat Introduces Nest Domes to Protect Endangered Sea Turtles appeared first on Adpulp.

Marketing winners and losers of the week

Super Mario breaks through and Carter’s solves kid travel—plus, why it was a bad week for Tupperware and the L.A. Times.

College degree discrimination—how to find the best candidates, regardless of background

Why integrity, curiosity, problem-solving and passion can be as important as education.

Agency news you need to know this week

A Slutty Vegan thirst trap, Stagwell awards $1 million for employees to start a  company, and more.

How the Fruit Roll-Ups ice cream TikTok trend influenced the brand’s social strategy

When a recipe for a scoop of ice cream wrapped in a Fruit Roll-Up began taking TikTok by storm, the General Mills brand quickly entered the conversation.

“A melhor Coca-Cola de todas”: marca lança campanha global e aposta tudo na versão sem açúcar

Coca-Cola Sem Açúcar

A Coca-Cola lançou uma campanha global para promover a experimentação da Coca-Cola Sem Açúcar (antiga Coca Zero), com o slogan “Pega Esse Sabor”. A iniciativa é liderada digitalmente e tem como objetivo acelerar o crescimento da Coca-Cola Sem Açúcar no mercado, acirrando a competição em um segmento que só cresce. O mercado global de alimentos …

Leia “A melhor Coca-Cola de todas”: marca lança campanha global e aposta tudo na versão sem açúcar na íntegra no B9.

Director Najeeb Tarazi Joins the SixTwentySix Roster

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announcement

The Lebanese-American talent’s work has been seen in projects starring Naomi Osaka, Tony Hawk, and TikTok star Josh Richards

Bud Light controversy gives birth to ‘woke-free’ competitor

Bud Light remains quiet as conservative activist launches Ultra Right beer in an attack against the brand for using a transgender influencer.

Leonard Abrams, 68, Chronicler of 1980s East Village Art Boom, Dies

His newspaper, the East Village Eye, was as scrappy and iconoclastic as the young maverick stars its pages brought to life.

Creative Leader Rich Tu Joins Sunday Afternoon as ECD, Partner

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announcement

Homecoming for the top creative, who was among the first artists repped by the firm back in 2015.

Wingstop names 72andSunny as lead creative agency

Leo Burnett had held the account since 2018.

Ad industry wants to confront ultra-orthodox extremists in Israel – by creating an image of a man, made up from images of women

PSA & Public Interest

For more than a decade, more than 3000 women in Jerusalem have seen their images defaced on public billboards – their faces scratched out, spray paint

LOLA MullenLowe found the perfect spokeswoman to talk about bacterial vaginosis ????

Gyno-Canesbalance makes an uncomfortable topic approachable with a charming, straight-talking mermaid.

SeaWorld hires Marisa Thalberg as CMO

SeaWorld is hiring Marisa Thalberg, who was most recently at Lowe’s, to lead its marketing.