Apr
18
A walk through Prime Video’s pink carpet farewell to ‘The Marvelous Mrs. Maisel’ in NYC
Posted in: Uncategorized‘The Marvelous Mile’ was part of the streamer’s ‘Maisel Tov’ campaign for the show’s final season.
Apr
18
What Was Twitter, Anyway?
Posted in: UncategorizedWhether the platform is dying or not, it’s time to reckon with how exactly it broke our brains.
Apr
18
NFL hires Horizon as global media agency
Posted in: UncategorizedThe NFL has hired Horizon Media as its global media agency of record for strategy, planning, activation and measurement.
Apr
18
A man capable of surviving a car accident / IA pas photo?
Posted in: Uncategorized |
 |
| THE ORIGINAL? TAC Road Safety “Meet Graham” – 2016 The only person designed to survive on our roads. Source : Cannes Lions Grand-Prix Agency : Clemenger BBDO (Australia) |
LESS ORIGINAL COSVI Life Insurance – 2023 Imagine a person capable of surviving a car accident. Source : BestAdsOnTV Agency : TBWA San Juan (Puerto Rico) |
Apr
18
Premiere Pro: Adobe lança edição de vídeo baseada em texto com inteligência artificial
Posted in: Uncategorized
? Edição baseada em texto: A Adobe anunciou novidades para o Premiere Pro, que agora terá a possibilidade de edição de vídeo baseada em texto alimentada pela IA Adobe Sensei. A nova função transcreve automaticamente os clipes, permitindo que editores e produtores realizem cortes iniciais apenas excluindo texto das transcrições, agilizando o trabalho. ? Mapeamento …
Leia Premiere Pro: Adobe lança edição de vídeo baseada em texto com inteligência artificial na íntegra no B9.
Apr
18
Correção de cor por comando de texto e storyboard automático: as novidades do Adobe Firefly
Posted in: Uncategorized
? Color grading com palavras: o Project Firefly, anunciado recentemente, integra inteligência artificial aos softwares de design e marketing da Adobe. Hoje a empresa demonstrou mais alguns usos práticos da tecnologia, como facilitar a edição de vídeos e a coloração com apenas algumas palavras, por exemplo. Imagine descrever o visual desejado como “Golden Hour” e …
Leia Correção de cor por comando de texto e storyboard automático: as novidades do Adobe Firefly na íntegra no B9.
Apr
18
AMC Networks' streaming TV service to debut ad tier
Posted in: UncategorizedThe cable programmer expands its branded content slate—and will bring a new advanced ad product to the 2023 TV upfront.
Apr
18
Translation President Ann Wool set to depart agency
Posted in: UncategorizedAnn Wool, who joined Translation in 2020, is leaving the agency.
Apr
18
Sexism in Sport: Wunderman Thompson hacks a live volleyball game – to expose sexist camera angles
Posted in: Uncategorized
adland exclusive
Sports
Wunderman Thompson does a neat little hack to expose sexist camera angles.
Apr
18
SuperChat: converse com personagens históricos e fictícios através do ChatGPT
Posted in: Uncategorized
? Novo aplicativo de chat com IA: a Gorilla Technologies, empresa responsável por apps populares como Brass e StickerHub, lançou hoje o SuperChat, um aplicativo que permite aos usuários de iOS conversar com personagens virtuais baseados no ChatGPT da OpenAI. O aplicativo se diferencia de outros aplicativos de chat com IA, pois oferece personagens históricos …
Leia SuperChat: converse com personagens históricos e fictícios através do ChatGPT na íntegra no B9.
Apr
17
McDonald’s brings back Hamburglar to market burger recipe changes
Posted in: UncategorizedNew ads feature Hamburglar as McDonald’s U.S. rollout of burger recipe changes begins.
Apr
17
DeSantis, in Latest Volley Against Disney, Suggests Punitive Steps
Posted in: UncategorizedThe Florida governor also described proposed legislation he said would override the company’s effort to sidestep oversight of its theme parks.
Apr
17
See Moderna's ad that shows it's more than a COVID vaccine maker
Posted in: UncategorizedThe pharma giant plugs its mRNA innovations in new spot.
Apr
17
Hollywood Writers Approve of Strike as Shutdown Looms
Posted in: UncategorizedThe writers have not gone on strike in 15 years, and the vote gives their unions the right to call for a walkout when their contract expires on May 1.
Apr
17
Andrew Keller named global chief creative officer of WPP Coke agency Open X
Posted in: UncategorizedAndrew Keller discusses AI, his time at CP+B and Meta and building communities around brands.
Apr
17
Andrew Keller named global chief creative officer of WPP Coke agency Open X
Posted in: UncategorizedAndrew Keller discusses AI, his time at CP+B and Meta and building communities around brands.
Apr
17
Nielsen's Media Rating Council TV accreditation restored after 19-month suspension
Posted in: UncategorizedMeasurement giant gets seal of approval for panel-based ratings but just starting process for big data version to be used for next year’s upfronts.
Apr
17
Watch the newest commercials from Vitaminwater, Home Depot, Free Fly and more
Posted in: UncategorizedVitaminwater hypes its new Forever You Coconut Lime flavor.
Apr
17
Bias Against Aging People, Like All Bias, Is Idiotic and Unproductive
Posted in: UncategorizedThe truly odd thing about ageism is how every single living creature on this planet is aging. We’re all aging right now, as we do each and every moment of our lives. Ultimately, this means our bias against aging people is discrimination against the self, and that ageism is a brutal form of self-hatred. As […]
The post Bias Against Aging People, Like All Bias, Is Idiotic and Unproductive appeared first on Adpulp.
Apr
17
Why Expedia is leaning into emotional storytelling with new in-house campaign
Posted in: UncategorizedExpedia is adopting a more emotional narrative in its marketing as it tries to differentiate its brand from other travel options.
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