Mar
07
Fox hires Nielsen exec to lead new data-driven sales strategy
Posted in: UncategorizedMainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer.
Mar
07
Obras de arte clássicas e contemporâneas ganham vida em nova campanha global de Coca-Cola
Posted in: Uncategorized
A Coca-Cola lançou sua nova campanha global que celebra a o design icônico de sua garrafa ao lado de outras grandes obras de arte da humanidade. A iniciativa apresenta a ideia de que um simples momento de pausa pode ser transformado em algo mágico e surpreendente com a ajuda de uma Coca-Cola. A peça consiste …
Leia Obras de arte clássicas e contemporâneas ganham vida em nova campanha global de Coca-Cola na íntegra no B9.
Mar
07
Corteiz and Nike’s Air Max 95 Ad Breaks Every Marketing Rule
Posted in: UncategorizedNike’s Air Max 95 drop with London-founded label Corteiz has been one of the most anticipated launches of 2023 among streetwear fans. But on March 2, the pair dropped an ad depicting a world where the launch was canceled. The 3.5-minute film, directed by Walid Labri through production company Division out of Paris, opens with…
Mar
07
Bud Light Seltzer doesn't contain beer, brand says in first ad from The Martin Agency
Posted in: UncategorizedAnheuser-Busch InBev brand tries to overcome misconception as seltzer category struggles.
Mar
07
Judy Blume Finally Got a ‘Yes’ From Hollywood
Posted in: UncategorizedDecades after she first discussed translating her work to film and television, the Blume-aissance is upon us. All it needed was for Judy Blume fans to take charge in the entertainment industry.
Mar
07
The Martin Agency’s First Bud Light Seltzer Work Reminds Consumers It Doesn’t Contain Beer
Posted in: UncategorizedBud Light Seltzer’s name is confusing consumers. Some people–over 50% of consumers polled by the brand–think there is beer in the brand’s hard seltzer. “54% of consumers think there’s beer in Bud Light Seltzer … if we don’t communicate what’s in there, it won’t be clear. So we wanted to be very simple this year,…
Mar
07
Watch the newest commercials from Old Navy, Pepsi, Mastercard and more
Posted in: UncategorizedOld Navy positions itself as a resource for addressing fashion challenges.
Mar
07
Getting Around Our Cities Should Be Fun, FreeNow Reminds Us
Posted in: UncategorizedEuropean mobility app FreeNow has released a new creative platform that will be promoted by a through-the-line campaign that tells users to “Feel FreeNow.” The licensed ride-hailing and multi-mobility app, which is headquartered in Hamburg, Germany, operates across 10 European countries. It offers users access to book taxis, private hire vehicles, car sharing, public transport…
Mar
07
Global ad spending growth will slow as economic concerns persist, according to new forecast
Posted in: UncategorizedDespite continued expansion, the U.S. market fell from third fastest growing market in 2021 to eighth in 2022, according to a global PQ Media survey.
Mar
07
Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics
Posted in: UncategorizedThe trend of programmatically buying media based on attention is gaining momentum. Increasingly, marketers have acknowledged that making sure people pay attention to their ads is a priority. Starting today, many of the largest ad-tech firms, including Google Display & Video 360, Xandr, Magnite, PubMatic and Teads, are offering ad buyers access to Adelaide, an…
Mar
07
Redefining addressable for today’s advanced TV ecosystem
Posted in: UncategorizedWith the ability to tie CTV exposures to sales outcomes, addressability is positioned to take on greater importance in data-driven addressable TV advertising.
Mar
07
Instagram: How to Use the Women’s History Month Chat Theme
Posted in: UncategorizedTo celebrate Women’s History Month in March, Instagram released a “Women’s History Month” chat theme that adds shades of pink and orange to a conversation’s background. This theme is called “Power of Us” by Sarah Cliff. Our guide will show you how to use the Women’s History Month chat theme in the Instagram mobile application….
Mar
07
What long-form TikTok videos mean for brands' future social strategies
Posted in: UncategorizedWith the correct approach, brands can emulate the success of Hilton’s video with their own long-form content, according to social media marketing experts.
Mar
07
Nike and Starbucks show how brands are rethinking NFTs
Posted in: UncategorizedAfter crypto crumbled, marketers are taking a different approach to Web3 assets, now calling them ‘virtual creations’ and ‘collectibles.’
Mar
07
Warner Bros. Discovery and GroupM Partner to Amplify Diverse Voices
Posted in: UncategorizedWarner Bros. Discovery and GroupM are looking to invest in more diverse voices. Top line Today, GroupM, WPP’s media investment group, announced that GroupM Motion Entertainment is partnering with Warner Bros. Discovery to support GroupM’s Diverse Voices Accelerator (DVA), an initiative that supports creators, writers, producers, directors and studios from traditionally underrepresented groups. Between the…
Mar
07
Hostage Finds Ideal Partners For Midwest Representation
Posted in: Uncategorized
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Ideal Partners’ Tracy Bernard & Robin Stevens represent renowned and diverse talent to the advertising and marketing communities.
Mar
07
SXSW 2023: Paramount Pictures cria taverna imersiva para fãs de “Dungeons & Dragons”
Posted in: Uncategorized
Além de ser o filme de abertura do SXSW 2023, “Dungeons & Dragons: Honra Entre Rebeldes” vai contar com uma experiência para os fãs do clássico RPG. A Paramount Pictures vai instalar uma taverna no The Highball, no Alamo Drafthouse em Austin. Bebidas temáticas, como a cerveja Dragon’s Brew e o temível Cubo Gelatinoso serão …
Leia SXSW 2023: Paramount Pictures cria taverna imersiva para fãs de “Dungeons & Dragons” na íntegra no B9.
Mar
07
SXSW 2023: Leaps by Bayer desafia participantes com escape game científico
Posted in: Uncategorized
Você já viu muitas marcas utilizarem o conceito de escape game / room em eventos e ativações. No SXSW 2023, a Leaps by Bayer também vai nessa, mas com foco na ciência. A Leaps by Bayer, é uma unidade da Bayer (duh) que investe em inovações e soluções de biotecnologia ligadas a saúde e agricultura. …
Leia SXSW 2023: Leaps by Bayer desafia participantes com escape game científico na íntegra no B9.
Mar
07
SXSW 2023: Dolby vai demonstrar tecnologia de áudio em tempo real para streaming ao vivo
Posted in: Uncategorized
Talvez poucas empresas no mundo sejam tão obcecadas com a qualidade e fidelidade do áudio quanto a Dolby. As tecnologias de som surround, como Dolby Atmos e Dolby Digital, estão por toda parte: nos cinemas, no seu sistema de home theater, nos smartphones, nos fones de ouvido, etc. Na era do streaming, porém, muitas vezes …
Leia SXSW 2023: Dolby vai demonstrar tecnologia de áudio em tempo real para streaming ao vivo na íntegra no B9.
Mar
07
Adweek Podcast: Special SXSW Preview
Posted in: UncategorizedIn this week’s episode of Yeah, That’s Probably an Ad, co-hosts Shannon Miller and Luz Corona are joined by Adweek’s sustainability editor Kathryn Lundstrom to discuss all things SXSW. They preview some of the events and activations happening during the week, the biggest themes being covered, and what specific conversation around sustainability will reign in…
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