Hasta La Creative!

Just a few decades ago, the way businesses operated was very different– especially when it came to marketing. We used to rely on traditional methods, such as print media and TV ads, or ads on billboards to attract customers. Today, digital marketing has changed the game completely.

Businesses now rely on ever-changing SEO practices to gain traction, convert leads, and retain clients. After all, the rising market competition has made it difficult for any service to stand out. As a result, companies are highly likely to lose clients to competition unless they employ foolproof SEO strategies.

Optimizing search engine result pages (SERP) is one of the most effective SEO practices to ensure business web pages rank higher on search engines. Not only does this increase traffic to a website, but also increases the company’s brand authority.
If that piques your interest, this blog post is exactly what you need. Keep reading to learn more about the topic.

Here’s Why SERPsAre Important for Businesses

Before anything else, it’s imperative to understand why SERPs are important in the first place. SERPs, or search engine result pages are web pages that search engines display when a user types in a query.

But how does a web page match a query? Search engines accomplish this bycrawlingwebsite pages and indexing them. As a result, it helps them determine if the content matches a particular query.

Businesses optimize SEO practices to help their web pages rank as high as possible on search result pages for a query that targets their niche market. For example, a skin care brand would want to rank higher on search queries about issues related to the skin, such as fine lines or dry skin. That’s because ranking higher on SERPs improves a website’s visibility and ensures more returns on investment in digital marketing campaigns.

So, how does this benefit companies? First, it boosts traffic to their site. The biggest reason SERPs are important for SEO is because they’re a foolproof way to increase traffic to any site. A robust SEO strategy that helps a web page rank high increases its chances of being clicked on by the target market.

Another major reason is that it enables businesses to be seen as authority on their target topics. When pages rank higher, visitors subconsciously trust the content. After all, the company must be authoritative if they make it to the top results. This doesn’t just increase traffic but also ensures customers are loyal to the website.

Know Rising SERP Options to Optimize Pages

Google is a search engine known for its constantly changing functionality. This is also true when it comes to Google Ads advertising slots. As a result, we know that it constantly checks for new slots on web pages for SERP. So, there’s no certainty that a paid advertisement will be seen on the page result without the searcher having to scroll down. Even though this might not seem like a big deal, it can make or break your SEO campaign. That’s because even a minute difference in positions that require scrolling can change results significantly.

So, how can you ensure your requirements are met when facing the ever-advancing Google SERP outcomes? One of the best ways is to look for new and old SERP options. That’s because it will help you know which option has become popular and which have become dated. When businesses know what options are popular for targeted keywords, they can create a long-term marketing plan.

Use SERP Options to Keep an Eye on Competitors

Let’s be honest, ranking higher on Google search results is far from easy. Many companies find it challenging to earn a spot in the top results. That’s why it is highly important for companies to create robust marketing tactics that can help them ensure higher ranking. In order to do this, they have to analyze the SERP feature’s higher domains. These can be anything ranging from competitors or publishers.

SERP insights that give details on competitors can help companies plan their SEO strategies effectively, from link building to ensuring authority and advertising strategies. That’s because it enables companies to get important information about where successful competitors are marketing. As a result, businesses can make informed decisions to optimize their marketing campaigns in a timely manner.

Analyze SERP for Keywords

Keywords are incredibly important when it comes to optimizing SEO. After all, search engines assess them on a web page to determine whether they are relevant for a query. This is why it’s highly important that companies know what features are better for particular keywords.

In this way, businesses can understand what sections other than organic results can be beneficial when it comes to particular keywords and specific key phrases. This generally entails features like ‘people also ask’, maps, shopping, and other options.

Consider reaching out to an SEO services for backlink building services, to increase traffic to your web pages, convert leads, and help your pages rank higher

This guest post was written by Lindsay M., a well-known SEO strategist and content marketer with over a decade of experience in helping companies rank higher on SERPs. She has written a book and numerous articles about SERP strategies to help company web pages rank higher.

Minha primeira vez no SXSW (pelo jeito, mesma situação de outro monte de brasileiros que transformaram Austin numa cidade lusófona e entoaram toca-raul-eu-não-vou-embora no show do New Order). E realmente tenho que dizer: o encontro/conferência/congresso é interessante pra caramba, superorganizado, abrangente nos olhares, contemporâneo nas pautas e tudo o mais que se imagina de um …

Leia SXSW 2023: New Order na íntegra no B9.

“Só conseguiremos vencer se estivermos realmente juntos como humanidade”, disse uma amiga na mesa do Voodoo Doughnut, um lugar cor-de-rosa que vende donuts e toca metal bem alto na 6th Ave em Austin. Entre amigos de longa data, discutíamos nossas impressões sobre o SXSW e como esse ano ficou muito latente a necessidade de consciência …

Leia SXSW 2023: Dos Mamutes à Era de Aquário na íntegra no B9.

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“This book is a reminder of the world as it is, not the world of exaggerated claims or, even worse, the imaginary world of indefensible fantasies,” writes scientist and policy analyst Vaclav Smil in Invention and Innovation. A Brief History of Hype and Failure, an MIT Press publication.

The book looks at the fate of inventions of the past 150 years in order to have us consider the promises surrounding our techno-enabled future with caution, if not with a healthy dose of scepticism. Disappointments, failings and mistakes that occurred in the past are likely to be repeated in the future, Smil believes.

The scientist explains how past inventions that solved a critical problem and were commercialised on a global scale turned out to be so harmful to both humans and the environment that they were eventually banned. Perfect cases in point: DDT and tetraethyl lead in gasoline. Another category of inventions analysed in the book are the ones that never gained the domination they aspired to. Airships for affordable long-distance air transport and supersonic aircraft for speedy intercontinental trips are examples of disappointing inventions. That is where I learnt how exhausting trans- or intercontinental travels were in the early 20th century: it took three stops and more than fifteen hours to fly from New York to Los Angeles, and you’d need eight days and twenty-two layovers for the London-Singapore link.

The ITER fusion reactor will contain the world’s largest magnet, which stands vertically in the centre of this illustration. Image: ITER, via

Michael Joseph Owens, Ten Arm Owens Automatic Bottle Machine, c.?1913. Photo by Lewis Hine

And then there are the inventions we are still waiting for, such as the ever-elusive cure for cancer or the less-discussed nitrogen-fixing cereal plants. If wheat, rice, corn and sorghum could act as legumes and secure most of their nitrogen requirements by symbiosis with bacteria rather than needing heavy doses of synthetic fertilisers, we would not only increase the global grain harvests but also be able to save energy and reduce drastically environmental pollution.

The Zeppelin LZ 129 Hindenburg on fire at the mooring mast of Lakehurst (United States of America) 6 May 1937. Photo: Sam Shere

Dragon Dream ML866 and Tustin Hangar, 2013. Image: Parkhannah

USS Nautilus (SSN-571) entering New York harbour following Operation Sunshine, 1958. Photo: U.S. Navy photo courtesy of the U.S. Navy Arctic Submarine Laboratory

The most interesting part of the book is the final one, where Smil denounces the inflated rhetoric that is often accompanying the techno-scientific “solutions” to every technical, environmental or social problem, no matter how vast and complex. News media play a non-negligible part in this cult of the technofix, by shunning nuances, uncritically relaying false promises and describing new inventions as “around the corner”, “disruptive” or “transformative”.

Analysing the myth of ever-faster innovations, the author explains that it is based on the mistaken impression that the rapid exponential advances of solid-state electronics can be applied to nearly all other aspects of our lives: from crop yields to efficiency gains in energy uses, from transportation speeds to gains in healthy longevity. Even AI, which efficiency seems to be growing by leaps and bounds, still hasn’t delivered diagnoses in every medical area, autonomous weapons on all battlefields and autonomous cars in our streets. That is because modern discourse is generally averse to engaging with uncontrollable complexities and unpredictable outcomes.

Perhaps more importantly, the book is also about the importance of getting our priorities right. We’re not going to stop inventing new materials, products, infrastructures and procedures, the author argues. We can’t always control failures stemming from lack of experience, hidden (on purpose or not) externalities, sheer human biases and unanticipated challenges either. We could, however, agree on “the most desirable items based on the two overriding needs: to improve the fundamentals required for a dignified life of the world’s population, and to do so without excessive impacts on the biosphere.” Of course, it is unlikely that a gadget or potion is going to help us reach that goal tomorrow. And that’s the problem with innovation that is literally “life-changing”: it is almost never as immediate and as sexy as we’ve been led to believe.

If I had to sum up my opinion about the book in a couple of lines it would be that the last section, the one about the unfulfilled promises and the misunderstanding surrounding innovations today, is by far the most compelling one. I only wish journalists, influencers, designers and engineers will read it too.

Related stories: Paleo-energy: a counter-history of energy, AI in the Wild. Sustainability in the Age of Artificial Intelligence, Disnovation, an inquiry into the mechanics and rhetoric of innovation, Can technology bring back long-lost nature?

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