Our latest digital campaign for the sustainable second-hand fashion app, Vinted. These playful, dynamic spots use choreography and finesse to communicate their key propositions: “Sell Without Fees”; “Make Extra Cash”; and “Give Your Clothes A Second Life”.
Logitech For Creators, a brand extension of Logitech that is dedicated to empowering all creators to pursue their passions, today announced “Together We Create,” a platform that shares its vision of collaborating with creators to shape the future of creating together. “Together We Create” ladders up to Logitech’s global brand campaign DEFY LOGIC, which highlights the diversity of those defying logic as they work, create and play.
This integrated, multi-element, cross-platform campaign will come to life on digital, on social and IRL globally. The campaign starts today, with an anthem video and the launch of Logitech Creator Society, and followed later this month with the second annual Logitech Song Breaker Awards, which recognizes creators who helped propel artists and songs into the music charts through trends and dance challenges that they’ve created and shared on social media. Digital entertainer and superstar Bretman Rock will be hosting this year’s award show
Northeast Florida community-owned utility JEA has launched a new educational campaign by agency St. John that promotes local businesses and the utility’s dedication to the community. The campaign, which features five spots, shows the impact JEA has by using real customer, partner and employee stories.
The “Your Community. Your YOUtility.” campaign aims to build awareness about JEA’s programs that support community growth by building strong connections with customers and enhancing their utility experience. With testimonials by customers, employees, and partners, the campaign puts real faces to the impact that JEA has on the community it serves.
The ability to edit tweets after posting them has been the most-requested feature for many years.
SD Inovações Gráficas, one of the largest notebook brands in Brazil, launches its new positioning in a national campaign, created by the agency Maya.
The interaction between generations is the main axis of the film, which is being broadcast on TV and also on the internet. As connected as the current generation of kids is, the best sources of inspiration can still be written in an old notebook.
Scotiabank is letting Canadians know that they understand just how overwhelming the daily onslaught of impersonal, unsolicited advice can be. And it’s exactly that understanding that makes ScotiaAdvice+ different.
Giving up daily showers and driving their car isn’t proving a popular choice to many. But as people have begun to consider how they can become more environmentally conscious, all-electric train operator Lumo has released a campaign that shows the unintended consequences of such a lifestyle change. The first work from Mother for the company,…
Bensons for Beds is launching its latest UK campaign ‘Your Bed, Your Way’ as the British bed retailer reveals the importance of creating the perfect bed, for a better night’s sleep. Working with agency of record, VCCP Blue, together with Girl&Bear and VCCP CX to devise the new campaign, Bensons promises the perfect sleep experience for every customer, with its bespoke product offering.
With over 100 years of retail and manufacturing experience to its name, Bensons is passionate about showing its customers how life improves once sleep is prioritised. The integrated campaign reveals how Bensons unique offering, with the help of its dedicated staff, is committed to creating the perfect product which promises a good night’s sleep. The new campaign heroes this commitment to sleep, and ‘Your Bed, Your Way’ seeks to demonstrate that the journey to a better night’s sleep begins with the creation of a bed itself.
Instagram now allows users to add a dedicated link to their Facebook profile to their Instagram profile. When a user adds a Facebook link to their Instagram profile, other users will be able to tap the link to view the user’s profile on Facebook. Once a user has added a Facebook link to their Instagram…
The virtual pinboard service will remove content that denies climate change after also blocking ads about politics, weight loss and anti-vaccine sentiment.
Advertisers who partner with Major League Soccer can potentially boost sales by more than 10%, according to a new study by Nielsen Sports.
As the creator economy space continues to swell, more brands are looking for creators to boost their products. For Ivonnie Dulce, group director of social at agency Nexstar Digital, that means a deluge of emails from creator-focused ad-tech companies. “I just give them my fake email,” Dulce said of creator-adjacent startups that approach her and…
Class is in session at CAP University, a virtual educational program from TikTok designed to help agency and freelance creatives maximize their efforts on its platform. CAP University–CAP stands for Creative Agency Partnerships–is a custom learning program that lets people choose which courses they wish to take, set their curriculum and attend office hours sessions…
Amazon secured the prime spot on the 2022 LinkedIn Top Companies List for the U.S., which was released Wednesday. The professional network’s annual list reveals the 50 best workplaces in the country for professionals to grow their careers, focusing on organizations that invest in career development and employee success and using LinkedIn data to rank…
Pinterest unveiled its new climate misinformation policy Wednesday, claiming to be the first major digital platform with clearly defined guidelines against false or misleading climate change information, including conspiracy theories, across content and ads. Content that will be removed under the policy for potentially harming the public’s safety, trust or wellbeing includes: Content that denies…
The Via Agency previously held the account for 11 years.
The National Hockey League reached a multiyear partnership with Clutch, a vertically integrated online car retailer for pre-owned vehicles in Canada. Under terms of the pact, Clutch becomes the league’s official online pre-owned car retailer in Canada, and it will have the opportunity to benefit from exclusive marketing rights and designations that will tie its…
Experts agree big data sets are biased and third-party data is often inaccurate.
Andy Goldberg discusses topics ranging from international ad opportunities to sponsor patches on uniforms.
Earth Day was created to educate and advocate for the protection of our environment, but it has also become a day for promo codes and planet-themed product lines. Those that use the day to drive sales rather than impact miss the opportunity to lead. Far more important–for the planet and your prospective customers–are the 364…
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