Hasta La Creative!

Instagram has taken the world by storm and shows no signs of slowing down. Social media marketing has become the number one go-to tool for businesses that want to expose their brand for little to no cost. However, Instagram is not just the playground of business marketing, many aspiring content creators are also joining this wonderful platform and want their voices heard.

At the very beginning of their career journey, many Instagram brands reach out for a lifeline through bot-based follower growing marketing agencies that promise rather unreal numbers of instant followers, but your focus should really only be on increasing followers the organic way. When we speak about an organic increase in following we mean real followers. Read on and find out how to grow without sinking your marketing budget.

Start with a strategy

Beggings can be scary sometimes, that’s why you need to prepare yourself for anything that might come your way. If you start with creating a general idea of how much you want to grow and through which mediums you want to achieve that, you are off to a flying start. A strong focus on what kind of content you are going to generate and how you are going to communicate your ideas is your ace in the hole.

It’s not wrong to allocate some money for marketing goals or tools, but, we stress the importance of having only real Instagram followers as they can propel your audience number to new heights. Followers generate traffic and traffic generates exposure, building presence the right way will only yield benefits for you and your brand.

Profile optimization

The first thing that people notice is the bio and the name of an Instagram account. First impressions must be strong, so choose a name that will leave a mark and that will spark curiosity among any passers-by. You should always aim for search-friendly usernames. The bio is a place where you will introduce your brand to potential followers and customers. Think of a witty way to explain your products and services so that people associate them with experiences and not just products.

Content and schedule

Before posting, we advise that you have at least a month worth of content so that you have more room to maneuver creatively. Fresh and regular content that pops up in the feed of followers will never feel like too much and the share button will probably be hit multiple times.

We strongly believe that passionate engagement is the crucial promoter of growth. Add your niche to the content you are creating and the followers will start racking up on the account of your originality. With daily posts, insights, behind scenes sneak peeks, you can create unique content reflecting your style and personality.

Sometimes users don’t have the time to invest in social media and they hire a content creator. If you want to go down that path, a content creator can provide you with content that’s going to be relevant and engaging, but at a cost, of course.

Collaboration

Influencers are popular social media personalities that can greatly help you if you are an up-and-comer. Both parties benefit from a nice collaboration that doesn’t look too salesy. With the influencer talking about your brand, your following is going to grow organically and vice versa.

In addition to that, presence on competitors’ profiles can be quite beneficial. For starters, you can see where they are headed and how they communicate their ideas, but more importantly, you can engage with the followers of your competitors and communicate with other brands. The presence will establish you as someone that cares about engaging with the community and you will likely reap the benefits in terms of organic followers.

Share your Instagram everywhere

If you are on other social media, be sure to list your Instagram info in the description or bio. If you are running a blog, promote your Instagram through creative articles, provide sneak peeks of your super creative Instagram posts and reels. Incentivize your audience to follow you everywhere, on every piece of social media.

Final thoughts

Business-related or other, Instagram is a productive ground with its one billion monthly users when it comes to marketing. A careful plan that will nourish everyone’s feed with freshness and relevance will surely prompt growth. Frequent collaboration could yield exposure to different types of audiences, exposing your brand even further. We hope that our article will help you on this wonderful social journey and we wish you the best of luck.

Advertising campaigns are designed to serve the purpose of gaining visibility and attracting new clients. Blogging has been at the heart of advertising campaigns for almost two decades. Although new inventions in digital marketing seem to be on the rise, the value of blogging has never diminished. Even today, blogging is a way for businesses to form meaningful connections with their audience or customers.

Despite the growing popularity of video content, the importance of blogging cannot be underestimated. In fact, now, you have a lot more tools to support your blogging campaigns and reach the right audience. Blogging continues to provide structure, credibility, and visibility to all your business and your advertising campaign.

Keep reading below to learn more about how and why is blogging is such an important component of any advertising campaign. Let’s dive right in.

Reach and Attract New Customers with Blogging

Blogging is one of the most powerful and effective ways of reaching your target audience and attracting new customers and clients. It helps boost your website traffic and brings attention to the products or services that you are offering. There are several SEO strategies that you can use to increase the reach of your content, such as keywords, meta descriptions, titles, and more. If gaining visibility is your goal, then blogging is a powerful tool to achieve it. Moreover, every time you publish a new blog, it adds to your web pages and makes your website richer and fuller. As a result, you receive an SEO boost and search engines, like Google, favor your website much more due to the quality and quantity of material that you keep posting regularly.

Create and Strengthen a Community around your Company with Blogging

If you want to benefit from the power of community, then blogging can help you do that. When you provide valuable information to your target audience regularly, they are bound to form a relationship with your brand. Blogging is an excellent way to create and maintain a narrative about your services or products in the market and create a long-lasting relationship with your target audience and customers.

Blogs are also easily shareable, which means your social media campaign can greatly benefit from them. You can share your regular blogs on all your social media platforms. If you’re sharing content that your audience really likes, they will also share it on their own platforms, which will increase your reach even further.

Sharing blogs on social media is also an effective way to increase your website traffic. With this strategy, you can engage your audience and build a community around your posts. It will help you share insights from your company, and reach new and prospective customers. You’ll also get a better idea of how much traction your blog can generate on your social media accounts.

You Don’t Need Paid Advertisements with Blogging

Although blogging requires a consistent and thoughtful approach to rank higher, it doesn’t require advertisements. This means that once your blog web pages begin to rank with a keyword, they are set for high traffic. Your only goal from that point onwards would be to make sure that your website retains its rank.

This can be done by posting high-quality blogs regularly. For this, you can hire blog writing services for professional blog writers who can deliver high-quality content on a consistent basis. Regardless of your overall strategy, advertising through blogging is free of charge at the end of the day.

You can Repurpose Your Social Media Content with Blogging

Blogging gives you the content for your social media posts as well. Instead of having your social media manager create new posts from scratch, a lot of the content within your blogs can be repurposed to be shared on your social media accounts. This makes staying active on these platforms easier.

If you share quality content frequently, you will reach your target audience easily and grow your blogs’ visibility. Overall, blog content helps keep your social media presence going.

Achieve Long-term Goals with Blogging

Blogging is a way for you to answer the most pressing questions of your audience and cater to their needs. If you create valuable content through your blogs consistently, it will help establish you as an industry leader, or authority in the eyes of your target audience.
Even if you write one valuable blog that helps clear the confusion of customers, you’ll have an audience for life. The key is to maintain that credibility. Once you establish yourself as an authority figure, it is easier to maintain and increase your reach by consistently posting useful blogs.

Establish your Authority and Credibility in the Industry with Blogging

People trust businesses that share honest insights and valuable information with their customers. When you share information that actually helps your audience in some way, it will help establish your blogs and company as an authority figure. The key to achieving such a position in the industry is by providing helpful and accurate content that informs and encourages discussions. That is the easiest way to build yourself as a trusted brand.

Stay Connected & Share Your Company News with Blogging

Another reason why blogging is important in advertising is that it allows you to stay connected with your audience and share all your news directly with them. Whether it’s a success story or news of changes in your company, keeping your audience in the loop is a great way to keep them invested in your business.

It is an excellent tool to help you highlight what your company is up to. Whether you are expanding your team, introducing new products, or trying out new systems, you can share all this news with your audience through blogging. When it comes directly from you, it will help build trust and connection with your audience.

Final Thoughts

Blogging is an extremely useful tool that advertisers can use to increase the visibility of their brand, products, services, and overall company. Therefore, you need to incorporate blogging in your larger advertising campaign to make it more effective.

As societal viewpoints evolve and change, people find themselves confused about what is seen as right or wrong behavior as parents, partners, bosses and friends all try to understand each other’s expectations. This cultural confusion is something that Burger King will continue to explore as it promotes its plant-based menu items including additions such as…

The live music industry is expecting a record year, as shows return in force following pandemic shutdowns. But coronavirus cases, and related setbacks, are complicating plans.

Twitch allows users to turn on a variety of chat filters that are designed to hide different kinds of offensive or mature content from the platform’s chat windows. For instance, users can turn on a chat filter related to “Hostility.” Our guide will show you how to turn on chat filters from within the Twitch…

The move runs contrary to what has become the typical business model for digital news outlets.

With just a couple weeks to go until the NewFronts presentations, the Interactive Advertising Bureau has unveiled the final schedule for the event, which will have an in-person presence for the first time in three years. The 2022 NewFronts will take place in a hybrid format–three days of in-person presentations, followed by a day of…