Hasta La Creative!

In the Company of Huskies and Little Flower Penny Dinners encourage donations with new emotive campaign.

To shine a spotlight on Ireland’s rampant food poverty rates, food charity Little Flower Penny Dinners has teamed up with creative agency In the Company of Huskies, drawing attention to the issue of food poverty with their latest campaign entitled ‘Famine Food Bank’.

Huskies installed a non-functional food bank in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial, where people could donate a plate of food to Little Flower using a QR code. Situated in Dublin City Docklands, the Famine statues provide a stark reminder of the Irish Potato famine – the most profound disaster in Irish history, when more than one million people died and a million more emigrated.

Basketball legends join Snoop Dogg for Corona’s new ads.

Committed to showing up in more places where drinkers are, this is the first time Corona has focused on sports within its “La Vida Más Fina” master brand campaign. It features WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, and Christian Laettner. The premise is that free from the stress, the rivalries, and the numbers, past and present basketball legends come together at the Corona Beach bar for some banter and small talk.

Preparing one’s estate is rarely on our “to do list”, we prefer to tell ourselves there’s still time to deal with its transmission, rather than face the anxiety producing chore.

At the end of 2019, in France, unclaimed life insurance policies amounted to nearly 5.5 billion euros*, and unclaimed estates, left without specified heirs, number in the thousands every year. Even more, in the event of death, family members only have 6 months to file the declaration of inheritance: all that time spent calculating the estate, establishing the list of the deceased’s assets is time wasted, not to mention leaves open the risk of forgetting important things**.

Those findings are what inspired the creation of the TRANSMISSIO project in 2021 by 6 founders.

To introduce this new service, Transmissio and its agency ROSA PARIS are communicating for the first time with a 90 second film that tackles the delicate matter with humor and absurdity.

The film features a man who, just after his death, realizes he never gave his wife the code to their safe.The problem is that he’s far from home. Very far. Alive, the journey home wouldn’t have been an easy one but, dead … You can only imagine.

The film’s signature, “Dying happens in life” is as unexpected as the offbeat film that opts to play down the notion of transmission.