Hasta La Creative!

Sky has released the latest TV spots in its “The Power of Belief” multi-media marketing campaign, which shines a light on the diverse range of social initiatives it has created to make a positive contribution to society and communities up and down the length of the UK.

Commissioned by Sky Corporate Affairs and created by creative agency EveryFriday, the campaign brings to life four of Sky’s social initiatives, from Time To Care which combats loneliness, to Sky Academy Studios that opens young people’s minds to the possibility of a career in the media and broadcasting.

“The Power of Belief” builds on Sky’s iconic strapline “Believe in Better” and sees a shift from product to society and directs a series of four documentary-style films.
“Aashika’s Breaking News” tells the story of a girl inspired by her trip to Sky Academy Studios. A chance to go behind the scenes, to get to grips with the cameras, and present from behind a Sky desk. Ever since Aashika set foot backstage, she has been obsessed with becoming a news reader. Now she’s documenting everything from the family breakfast to her little brother’s haircut and it’s this creativity that Sky Academy was built to inspire.

The spots have been brought to the screen with the help of award-winning filmmakers Luke Seomore and Joseph Bull, who have crafted a series of documentary-style films that tackle some of society’s most deep-rooted issues. Through their signature style, the spots give weight to genuine, uplifting stories in a natural way, while, at the same time, reaching the level of quality that Sky has become synonymous with. Commercially, the directing-duo has worked with some of the biggest brands, crafting content for Google, Mini, Absolut, KFC, BBC, Unicef, and Carling, amongst many others.

The coming of the Metaverse has been a hot topic for younger generations across the globe, so when First Choice challenged Leo Burnett Thailand to promote its credit cards to a young and blockchain-savvy audience, the answer was obvious: why not shoot the commercial entirely in the Metaverse?

Enter Mario and Pattie, who star in the latest First Choice commercial, ‘Metaverrrrrr’ – a parody of making the world’s first metaverse commercial. Constantly interrupted by the First Choice marketing team – and their increasingly demanding suggestions – Mario and Pattie’s avatars are in fact popular Thai presenters who agreed to make their debut in the Metaverse to promote First Choice credit cards.

Digital video to celebrate Lavazza’s Gran Café Paulista rebranding and relaunch, on the occasion of his 60th anniversary.

The favourite dating site for singles over 50 is back with a new campaign, with agency, Steve, and it’s changing its message with a generational brand position. Before, the brand relied on testimonials highlighting dating based on shared interests, a necessary step to reassure their audience when online dating was still in its infancy.

Today Ourtime (DisonsDemain in France) is aimed at singles who are more self-confident and more connected than ever, and who just need that little push to take the plunge.

The new campaign takes a much more generational approach than its previous communication. Create Your Own Destiny presents a vision of dating after the age of 50, anchored in today’s reality. A reality which reveals a generation enjoying the best time of their life, feeling freer and more relaxed than ever. And above all, a realistic generation, no longer waiting for Prince Charming, but ready to take their love life into their own hands with Ourtime.

Wanted to share the third installment in Carter’s, America’s most recommended children’s clothing brand, “Made for This” campaign. Created by Venables Bell + Partners, this new spot “Work Email” shows a woman navigating her life as both a professional and a new mother. This feels especially relevant during these unusual times, where navigating the juggling act that is work-life balance is especially difficult.

In the spot, a woman returns home and reads an encouraging and supportive after-hours email from her boss before changing gears and soothing her newborn. As a company who has spent generations by parents’ sides, Carters speaks from a place of optimism in reminding parents just how inspiring and resilient they are.