You just spent $7 million on a 30-second Super Bowl ad… and it flopped. Sure, the Big Game winners get their share of fanfare; this year it was the Coinbase QR code spot, which offered a limited time promotion of $15 in free Bitcoin to new users, along with a $3 million giveaway. But the…
Clorox proves that with their disinfecting power you really can “Go Anywhere”.
To launch their new on-the-go disinfecting wipes, we have tacked the most unsanitary of situations….the roadside toilet. With a billboard situated 52km from anywhere, next to a well-used toilet we created engagement and handed out samples to tired & grateful hikers.
How can you make money selling stuff to yourself? In the latest campaign for Norwegian grocery chain Coop, a conspiracy theorist tries to expose the «truth» behind the co-operative.
The rise of mainstream conspiracy theories might not be the finest addition to modern culture, but the characters are the perfect antagonists to illustrate how different a co-operative is to traditional businesses.
Brainwashing, mind control, and bribes disguised as charity donations are among the topics the skeptical conspiracy character tries to uncover.
Whatever you’re interested in, there’s plenty to go around in Texas, and this fact of life helps to create an environment where Texans are naturally welcoming, fun, and generous people. Visitors to the state, on the other hand, may bring their neuroses and attitudes with them. To inquiring minds, they may even say, “This is […]
The post Travelers to Texas Get Salty In New Travel and Tourism Campaign appeared first on Adpulp.
It’s called ViX. A free ad-supported tier will start on March 31, and a premium subscription service will follow later this year.
The youth-focused campaign, which will debut during NBA All-Star weekend, seeks to lower barriers in sports.
Starting with data about human trafficking, the campaign uses a very powerful visual expedient: pixelating some female portraits of woman victims of slavery in the same corresponding percentage of their dramatic situation: if 70% of victims are women, then 70% of their face has been pixelated.
This will be the most effective way to witness the progressive loss of identity.
Twitter expanded its beta-test of Safety Mode, which kicked off last September, adding more users from English-speaking markets including Australia, Canada, Ireland, New Zealand, the U.K. and the U.S. The social network said roughly 750 users were part of the initial test group, which is now being upsized in a big way to approximately one-half…
Philco was launching Predicta, a new home appliance product line with technology “of the future”. And if we are talking about the future and technology, we all have the same concern: a possible rebellion of machines against humanity. For this reason, we launched this line with the first warranty in case of rebellion. In the spot, a scientist that became a hermit warns humanity about the danger of machines. A piece with an epic tone (and why not say it, somewhat worrying) that ended with a reassuring message: Don’t worry. If the machines rebel, we’ll give you your money back.
Every year, the advertising and branded-content landscape surrounding the Super Bowl is a feeding frenzy to attract consumers attention. Brands in this year’s big game reportedly spent $7 million for a 30-second spot, making the price of an ad on Super Bowl 56 the most expensive game to advertise on to date. Across all advertising…
When TelevisaUnivision, formerly Univision, first forayed into the streaming space last year with the debut of PrendeTV and the acquisition of Vix, the Spanish-language media company knew that was just the start. The company lifted the curtains Wednesday morning on a new two-tier global streaming service. Under the Vix brand name, the service includes an…
AN EMOTIONAL DOUBLE PAT CONNECTS HISPANICS WITH TOYOTA’S ALL-NEW 2022 TUNDRA
For decades, the Toyota Tundra has been a trusted, dependable partner for Hispanic guests to tackle their toughest jobs on their own terms. The all-new 2022 Tundra extends that rich tradition of reliable performance to help Hispanics leave a true legacy for their family and communities.
This spirit of family-driven togetherness and strength is captured in new advertising developed by Conill for Toyota’s “Born For This” marketing campaign. The centerpiece of the Hispanic creative, titled “Born to Lend a Hand,” (which debuted yesterday during the Big Game on Telemundo) demonstrates how the all-new Tundra can be depended on in a variety of situations, creating a bond of trust between driver and truck.
The Forbidden City website used to be like a functional library that no one visits, not mobile-friendly.
The scale of the relics is not only a treasure but also a challenge for the production. Without leaving any relics, we must rethink the whole logic and user journey.
We would like to achieve it under a single-page website.
Geometric art patterns have embedded themselves in relics throughout different Chinese dynasties. Clouds, flowers, animals, dragons, each exists in thousands of variations. We enabled AI to study these patterns and created a pattern solitaire code. Every treasure will lead to two different relics with similar code. Fascinatingly, only one interface design is required to start your exploration.
The system will generate your relic footprint and save your browsing history to produce a QR Code save point. Share it on social media, and others can pick up from where you left off to start their own solitaire. The “Palace in Your Pocket” eventually went viral and sparked mass followers on the web.
The pattern is the sharing feature for all relics after long time of research. It shares among different dynasties. AI studies each pattern to create a solitaire experience. Select one pattern to start exploring and generate a poster that assembles all relics user has viewed whenever they want.
It’s called ViX. A free ad-supported tier will start on March 31, and a premium subscription service will follow later this year.
Personalized messaging platform Cameo is setting up shop in the Land of the Rising Sun. Cameo kicked off a commercial partnership with SoftBank to expand into Japan, increase and diversify its talent pool, roll out its platform in the country and become more locally and culturally fluent. SoftBank Vision Fund 2 is an investor in…
Twitter began testing the ability for users to downvote replies to tweets last summer. Now, the test has been expanded to more users on iOS and Android devices, as well as as the web. Here’s how to determine if you’re part of the test and, if so, how to downvote replies. Note: These screenshots were…
Advertising agency barrettSF recently launched a global campaign to introduce Meyer Sound’s new flagship Large-Format Linear Array Loudspeaker, PANTHER, a compact, lightweight, and energy-efficient yet powerful product for professional musicians. The news comes alongside the announcement of a stadium tour by artist Ed Sheeran, who uses the premium equipment brand and will incorporate PANTHER at every stop.
Instagram has a new Sky chat theme that allows users to add a blue sky and clouds to direct message conversations. Our guide will show you how to use the Sky chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS. Also note, this Sky chat theme is…
An emphasis on innovation, unique product shots and a glimpse of the PGA’s elite take center stage in the newest campaign from FootJoy, the leading golf shoe brand for over 100 years. “Innovation is a Force” launches globally this week with a new :30 spot that sits at the center of the initiative.
Insight:
Most DStv subscribers aren’t consciously aware of when their subscription expires and when they know they ignore it until channel 100 is the only available channel.
Idea:
Don’t leave life to chance.
Rationale:
There are certain things in life we humans do not generally leave to chance. This is because we consider these things to be important and ensure we put everything in place to ensure they run smoothly.
We want our subscribers to begin to see their DStv subscription as one of those things. This will be done by sharing spice of life stories that metaphorically communicate the need to take charge of their viewing experience via the Auto-renew feature.
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