Jalen Rose stars in Jeep campaign highlighting Detroit

Jeep and the former NBA star turned philanthropist collaborate on a campaign honoring Detroit and its people.

Inside the 6-Person Creative Agency That Brought Bill Nye Back

When Keithcity’s founder was in college, he attempted to make a living through door-to-door sales in the Dallas-Forth Worth area. But Alejandro Corpus, an immigrant from Mexico, always had trouble completing the deal. He was often met with dirty looks and slammed doors–until he decided to pick up an alias, Keith, which later inspired his…

Jurors in Sarah Palin Trial Said They Knew of Judge's Decision to Dismiss

The judge said several jurors acknowledged knowing about his decision but said it had not “played any role whatever in their deliberations.”

5WPR secretly bought—and scrubbed—a PR news site to tout itself and bash rivals

The ownership disclosure and removal of fake bylines come after years of 5WPR founder Ronn Torossian denying he was behind the operation.

#GoodBots: All Twitter Automated Accounts Can Now Add Labels to Their Profiles

All automated accounts on Twitter now have the option of adding a label to their profile to indicate that they are automated. Twitter began rolling out the option to a small number of developer accounts last September. The social network said the labels will give users information about the bot behind the account and its…

TikTok Leads the Charge in Content Moderation Thanks to Staffing Up in Europe

In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served competitors, such as Facebook, according to the Financial Times. Approximately 190 of the content moderators hired since January 2021 have previously held contracting jobs through companies like Accenture, Covalen…

Willie Nelson Wears Sketchers, And It’s Perfectly Legal

Willie Nelson is a funny man. The brand team at Sketchers thankfully recognizes this and created a commercial that highlights Mr. Nelson’s dry wit. The legendary recording artist appears in two new Skechers commercials, both filmed on his Luck Ranch in Spicewood, Texas. “Willie Nelson is an American icon whose appeal knows no boundaries and […]

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Filme de fugas, “Licorice Pizza” rende o passado pelos olhos da juventude

A temporada de premiações em si sempre viveu de pequenas coincidências e contradições fascinantes, mas poucas se equiparam ao Oscar deste ano e a opção deliberada por considerar tanto “Licorice Pizza” e “Belfast” como candidatos ao disputado prêmio de melhor filme. Vivem-se tempos de nostalgia e resgates constantes do passado nos principais círculos da indústria, …

Leia Filme de fugas, “Licorice Pizza” rende o passado pelos olhos da juventude na íntegra no B9.

What ViacomCBS renaming itself Paramount reveals about its streaming ambitions

The conglomerate’s new name may offer a more familiar feel to consumers, particularly as Paramount looks to expand internationally, experts suggest. 

Pinterest CRO Jon Kaplan Joins Cryptocurrency Platform FalconX

Pinterest chief revenue officer Jon Kaplan is boarding the crypto train, joining digital assets and cryptocurrency platform FalconX as head of revenue. Kaplan was with Pinterest for six years, leading global revenue operations including U.S. and international ad sales and partnerships with brands and agencies. He helped grow the platform’s ad revenue from about $100…

O2: Roam Freely

O2 has today launched ‘Roam Freely,’ a new integrated marketing campaign designed to highlight how O2 is helping its customers holiday without the hassle of European roaming costs. Instead, customers will maintain inclusive roaming while in the EU, using data, calls and texts just as they would in the UK.

To bring the fresh new creative to life, O2 tapped into rising consumer confidence as the travel industry braces for a comeback, with half of Brits planning two or more holidays in 2022. For the first time ever, Bubl, O2’s reliable little blue robot, is seen jet setting across Europe as it enjoys a whistle stop tour of Europe’s finest cities following the two year disruption to travel. O2 worked with UK agency of record, VCCP London and content studio Girl&Bear, to mastermind the new campaign which sees Bubl ‘Roam Freely’.

General Motors: EVil Is Back For Good

The villainous mastermind with the indelible iron pinkie and cheeky smirk returns in General Motors’ Super Bowl LVI campaign, which brings the infamous Dr. Evil from the classic Austin Powers films “back for good.”

To help the automaker herald the return of actor/comedian Mike Myers’ iconic series and character after two decades during the biggest TV event of the year, multidisciplinary content creation studio AFX Creative has joined forces with agency McCann Detroit to weave a comedic, visual effects-driven narrative that spotlights GM’s line of electric cars and eco-conscious focus. The auto giant’s Super Bowl effort, which reunites Myers with his Austin Powers co-stars including Rob Lowe (as “Young Number Two”) and Seth Green (“Scott Evil”), provided AFX Creative with an ideal platform to showcase its distinctive VFX capabilities and ingenuity.

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Meta promotes Nick Clegg as Mark Zuckerberg takes step back from policy

Zuckerberg would rather dedicate more time to Meta’s technology and products.

How 3 Black Vegan Entrepreneurs Are Cooking Up More Inclusive Approaches to Wellness

Black consumers in America are embracing veganism and vegetarianism at unprecedented rates. According to the Pew Research Center, 8% of Black people identify as vegan and another 8% say they’re vegetarian, significantly higher numbers than the 3% and 3.4%, respectively, of the general population that says they do not eat animal products. Nearly a third…

UPS Debuts an Apparel Line at New York Fashion Week to Support Black-Owned Businesses

As more minority-owned small businesses are impacted by the ongoing pandemic, shipping company UPS is offering a little fashion and a lot of help. UPS debuted its first-ever, limited-edition apparel and merchandise collection, Be Unstoppable, at New York Fashion Week (NYFW). The collection is the latest extension of the brand’s Proudly Unstoppable initiative, which aims…

Samsung Holds Live Shopping Event Hosted By a Virtual Influencer

Samsung is experimenting with new ways of promoting shopping in the metaverse. Top Line The phone company tapped a CGI-created influencer called Zero From Nexus to unveil its Samsung Galaxy S22 phone at a virtual event co-hosted with TikTok creator Liam Kalev. Zero is one of a growing number of avatar influencers gaining popularity on…

Walgreens CEO Roz Brewer has overseen big changes—but challenges remain

Roz Brewer has had an eventful first year on the job: disassembling a merger, navigating through COVID and launching her predecessor’s plan to turn the drugstore chain into a healthcare provider.

Meta Allows Businesses to Promote, Sell Covid-19 Test Kits

Meta updated its policies to allow for the promotion and sale of Covid-19 test kits. The company said in an updated Newsroom post that legitimate businesses can now sell and promote these products, but peer-to-peer sales will continue to be prohibited. Meta explained, “We recognize that access to these tests continues to be a challenge…

BBC’s Billboard Is Made Out of Real Pagers to Embody Doctors’ Stress

British broadcaster the BBC installed a billboard in London comprised of more than 300 working pagers to illustrate the hectic lives of doctors. The ad, located at shopping center Westfield London, promotes the BBC’s new TV show This Is Going to Hurt, which is based on a memoir of the same name by comedian, writer…

 5 Ways to Meet Gen Z Consumers Where They Are

Generational marketing isn’t easy. Getting it right requires expert knowledge, consistent monitoring of trends and a willingness to make unexpected pivots. With five generations of consumers now in the marketplace, and with Gen Z on track to become the largest cohort of consumers in the near future–performance marketers must sharpen their pencils now or risk…