Feb
22
Feb
22
GOP massively dominates ad spending in 4 out of 5 top 2022 gubernatorial races
Posted in: UncategorizedThe latest Ad Age Campaign Ad Scorecard analysis as this year’s races heat up.
Feb
22
TikTok: How to Add a Nonprofit to Your Profile
Posted in: UncategorizedTikTok allows users to add a nonprofit to their profile in the video-sharing application. When another user visits their TikTok profile, they’ll see a “Supporting [Charity Name]” link on the user’s profile that they can tap if they’d like to donate to the nonprofit. Our guide will show you how to add a nonprofit to…
Feb
22
Snapchat Creative Council Kicks Off ‘Hey, You Good?’ Campaign
Posted in: UncategorizedSnap Inc. teamed up with AdColor in September 2020 to form the Snapchat Creative Council, which kicked off its “Hey, You Good?” campaign this week. “Hey, You Good?” was rolled out to educate Snapchatters through real conversations about mental health issues impacting Black communities, and it was developed by leading creatives including Djenaldbeth Louis, Olivia…
Feb
22
TikTok: How to Find a Video You’ve Watched
Posted in: UncategorizedWhile TikTok doesn’t allow users to view their entire watch history, the application does allow them to find videos they’ve previously watched via the Discover tab. Specifically, users can search for a word or phrase related to a video they’re trying to find, and then filter their search results to view related videos they’ve watched…
Feb
22
Meta giving Reels creators more ways to make money as TikTok battle heats up
Posted in: UncategorizedThe social media company introduced in-video ads for Reels.
Feb
22
It’s Time to Reframe How We Think About Augmented Reality
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is part of a series with Snap on augmented reality. Below, Rose Marie Adamo, head of global solutions marketing, discusses the impact of a well-rounded AR approach, touching on misconceptions,…
Feb
22
The Wall Street Journal Touts First-Party Data as Key to Repeat Media Buys
Posted in: UncategorizedThe Wall Street Journal welcomes its cookieless future, and advertisers have taken notice. The publisher, in a case study conducted in partnership with Google Ad Manager, found that advertisers whose campaigns used first-party data from The Journal were 37% more likely to run another campaign. Campaigns built using first-party data also perform better than company…
Feb
22
Facebook Reels Rolls Out in Over 150 Countries Worldwide
Posted in: UncategorizedFacebook Reels was officially rolled out in more than 150 countries worldwide Tuesday, on Android and iOS. The social network began testing its take on its sister platform’s Instagram Reels feature with a small percentage of Android and iOS users in the U.S. last August before officially rolling it out to all U.S. Android and…
Feb
22
Macy's optimistic outlook shows strong demand
Posted in: UncategorizedThe department store operator’s sales and profit forecasts exceeded analysts’ expectations.
Feb
22
Cannes Lions Names Anheuser-Busch InBev Creative Marketer of the Year
Posted in: UncategorizedCannes Lions has named Anheuser-Busch InBev its 2022 Creative Marketer of the Year. The award, introduced in 1992, honors a marketer for demonstrating creative excellence over a significant period of time. “We’ve been on a journey over the last five years to embed creativity into the core of our business–and this award is a humbling…
Feb
22
Local TV Company Tegna Sold to Private Equity Firms in $5.4 Billion Deal
Posted in: UncategorizedTtwo private equity firms are buying local TV giant company Tegna in an $5.4 billion deal. Top line Standard General and Apollo Global Management have partnered to acquire the company for $24 per share, an equity value of approximately $5.4 billion and an enterprise value of around $8.6 billion, according to the company. Between the…
Feb
22
Tsz Shan Monastery: Light a Candle for the World – 2022
Posted in: Uncategorized
“Tsz Shan Temple Offering Ten Thousand Lanterns on New Year’s Day”
“The light of the world is the most blessed field in the world.”
During the wishing years of the Four Four Classics of Prayers, Tsz Shan Monastery held the event of “Offering the Power of Wan Cheng Lanterns on New Year’s Day” at the end of the new year. We sincerely invite all the lanterns and alms to give light, and pray that the world may wish to symbolize the wisdom and light of the ten directions. , purify the mind, expel the epidemic, stabilize the society, and the world is peaceful.
The temple is scheduled to make offerings on the night of the “Cishan Temple New Year’s Day Ten Thousand Lanterns Bell Dharma Ceremony” on December 31, offering lanterns to the statue of Guanyin. May the blessings of thousands of lamps and lanterns be used to reflect the great thousand, and return to the world, to spit out the old and accept the new.
The “Sutra of the Merit of Giving Lamps” states: “Those who put lights on in front of the Buddha statues in temples and pagodas will have immeasurable offerings.”
Feb
22
Coursera: Ready for a career change?
Posted in: Uncategorized
Recent trends related to digitization and the future of work are unlocking new job opportunities in high-demand fields for people all over the world. As a result, more of us than ever before are now reconsidering what a career can look like. New work from global online learning platform Coursera, and creative agency, CALLEN, gives people a nudge toward educating ourselves for a better future.
The Coursera New Year campaign inspires and builds momentum around listening to your inner voice and celebrates the confidence gained from a great education.
Feb
22
OpenSea Probes NFT Phishing Attack, co-founder says
Posted in: UncategorizedCEO Devin Finzer also dispelled rumors of a $200 million hack.
Feb
22
Espolón: Tequila Por Todos
Posted in: Uncategorized
Espolón’s pre-mixed cocktails were made to expand on their brand’s purpose, providing great quality tequila that everyone can enjoy. With Mexican pride and tradition at its core, these cocktails were crafted to be the simple and accessible addition that turns any casual get together into a party.
Feb
22
AB InBev is Cannes Lions 2022 Creative Marketer of the Year
Posted in: UncategorizedHow the world’s largest brewer, once seen only as a financial and operational powerhouse, has made creativity a business priority.
Feb
22
22Squared Makes Erica Hoholick First Female CEO in Its 100-Year History
Posted in: Uncategorized22Squared wants to prove that “empathetic marketing” doesn’t have to be an oxymoron. The independent agency, which champions social justice initiatives and advises clients on purpose-driven campaigns, is now led by a woman for the first time in its 100-year history. “As the new CEO, it’s so nice to be able to chart our vision…
Feb
22
With Hard Mountain Dew Launch, PepsiCo Beats Coke to the (Spiked) Punch
Posted in: UncategorizedPepsiCo lit up the internet six months ago when it announced that alcohol-fueled Hard Mountain Dew was in the works, with fans clamoring for a version of the drink they had been DIY-ing for years and critics likening it to the fall of civilization. Well, the wait is over, at least for consumers in Tennessee,…
Feb
22
Media.Monks Names James Nicholas Kinney Global Chief Diversity Officer
Posted in: UncategorizedMedia.Monks has appointed James Nicholas Kinney its global chief diversity officer as the digital marketing agency seeks to bring a more inclusive focus to what’s been a period of rapid staffing additions. Specifically, Kinney will lead the Media.Monks’ recruiting and employee experience initiatives. Kinney comes to Media.Monks from Ogilvy, where he served as global chief…
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