Hasta La Creative!

eBay is more than just your average e-commerce site: it’s a marketplace of buying and selling of just about anything you can think of, from the weird and the wonderful to the practical and the functional. It’s a whole world where millions of people share interests and passions, an inspiring place that stimulates people and stories.

In a bid to celebrate the community behind the biggest marketplace in the world, independent creative and production network DUDE have created a new multi-channel creative platform ‘Inspired by an eBay story’ for the Italian private seller consumer market.
‘Inspired by an eBay Story’ tells the story of a guy who buys himself a new phone then has the good fortune of winning an identical one. Nice problem to have right? In a flash of inspiration, he lists the extra phone on eBay which opens the door to the various stories of potential buyers and underpins the infinite selling possibilities that eBay offers to every private seller.

Sonic branding agency DLMDD has worked with Mini to soundtrack their latest ad campaign, choosing music legend Pharrell Williams’ track Come Get It Bae to support the global campaign entitled ‘Editions’.

Working in partnership with Media Monks and Anomaly, DLMDD was tasked with finding the perfect sound for launching three Editions to Mini’s car range, with the campaign reintroducing Mini’s British bulldog mascot.

As part of the campaign, distinctive characters have been created for each Mini Edition: with the Resolute being playful; the Untold being sophisticated; and the Untamed being adventurous. The advert includes each Edition being given its own CGI-enhanced spot, before all three come together, all set to Pharrell’s Come Get It Bae.

In furtherance of women’s rights in Honduras, Grupo Estratégico PAE, working with Ogilvy Honduras, has launched a multinational campaign seeking to overturn the 2009 ministerial decree banning the sale, distribution, and use of emergency contraception pills (the “morning after” pill). Since the ban, more than 300,000 underage Honduran girls have given birth.

2022 hits differently. We are two years into a global pandemic. The news are streamed on TikTok rather than television. And most importantly, young people’s creativity comes alive and is distributed by digital means like never before.

So it only makes sense, even for a classical campaign, to incorporate a generous pinch of the Zeitgeist and turn the application process for the apprenticeships with Österreichische Post (Austrian postal service) upside down. This time, it’s the Österreichische Post applying for your apprenticeship.

Being face to bun with a mouthwatering burger always brings your inner beast out. the resemblance to a feeding animal is so striking, in fact, that we were able to find perfect analogues to our burger-eating strategies within the animal kingdom.

Introducing the way we eat.

We teamed up with one Skapto BFF and influencer @zaxxova to create a TikTok collection, documenting the primal tactics that come into play when faced with a burger. naturally, we dug through a jungle of iconic NatGeo Wild shows to find the pieces of voice-over that corresponded to ways of munching on a burger and used them as our TikTok sounds as our influencer recreated them on camera with a Skapto burger