Let’s try this again: TikTok was slated to be the title sponsor of VidCon US 2021 in October until the pandemic prompted the event’s cancellation, but the video creation platform is back on board for VidCon US 2022. The conference for digital creators and the online video industry is set for June 22 through 25…
TikTok released its Year on TikTok lists for 2021 Monday, highlighting the year’s most important trends, moments and movements. Chief operating officer Vanessa Pappas said in a blog post Monday, “There’s something really special about TikTok’s diverse community that people just can’t find anywhere else. For us, 2021 was a year for connection, and we’ve…
Some may still think that personalization is a passing fad. On the contrary, personalization underpins all marketing strategies. Therefore, marketers must get better at communicating with their customers for their own survival, really. In this new world, customers are firmly in control of addressable media. They will mercilessly opt to block messages from brands if…
Move over, Apple and Spotify. YouTube is the No. 1 way people listen to podcasts. Brands need to take advantage of the opportunities provided by the blend of digital audio and video.
WhatsApp released new options for its Disappearing Messages feature. The Snapchat-inspired feature debuted late last year, allowing users to have messages disappear from individual conversations after seven days. In June, WhatsApp added View Once and account-level Disappearing Messages, giving users new ways to remove messages after they’ve been sent. WhatsApp added two more time frames…
Coming after 2020’s lockdowns, uncertainty and political turmoil, 2021 seemed like it might be more “normal” by comparison. Instead, challenges and conflicts seemed to evolve rather evaporate, and marketers–like everyone else–had no choice but to adapt. Looking back on the year’s best advertising reminds you just how many twists and turns our lives have taken…
As the year begins to wrap up, we’re joined by Adweek’s agencies editor, Jameson Fleming, and European creativity editor, Brittaney Kiefer to discuss Adweek’s 2021 Agency of the Year honorees. Listen to hear who won in each category and check out the full stories below! Check out all of Adweek’s 2021 Agency of the Year…
One of the best ways to help your business grow and reach more customers is to use PPC advertising (pay-per-click). This technique allows you to get your ad in front of your target, and you only pay if they actually click on the ad.
Of course, your goal with PPC advertising is to get the clicker to convert and buy your product or complete another desired action. The conversion rate of these ads depends on your industry, but the average often falls between 3% and 5%. If you’re within this range, or better, your conversion rate is likely good.
However, why stop at good when you could be great? With that in mind, this article is going to go over some tips to help you increase your PPC conversion rate.
Improve Your Landing Pages
When someone clicks on your PPC ad, they are immediately taken to your landing page. This page will provide them with the first impression of your business, and you need to make sure it is a good one. Most landing pages should have a single focus and should be dedicated to one thing.
Always have a goal when designing a landing page. This could be to generate sales, get people to sign up for an email list, visit your website or follow you on social media. Of course, having a call-to-action on your landing page is something you don’t want to forget, either.
Ensure your headlines and important messaging are in large font, and is where visitors’ eyes are drawn. The words written and any photos or infographics included should be relevant and resonate well with your audience.
Ad Copy Should be Relevant and Feature the Right Keywords
The ad copy in any ad you create should be relevant to the interests or needs of your target. If your ad doesn’t resonate, it will simply be ignored. Be sure that everything you include makes sense and shows how you provide value to those who see it, as that can often entice them to click.
Of course, be sure that the ad features content or copy similar to the landing page. If the two are vastly different, it can be confusing and ineffective. For example, if you mention a free trial in the ad, be sure the landing page mentions that and shows people how they can get it.
In addition to being relevant to your product and the interests of your target, your ad copy should also have the right keywords. These will vary based on industry and what you are selling, but the right keywords can ensure the right people are seeing your ads.
Perform a Lot of Testing
In order to perfect and fine-tune your PPC ads and improve your conversions, it is crucial to do a lot of testing. In particular, a/b testing is a good place to start. This involves comparing two different landing pages or ads, and showing them each to a random audience.
You can differentiate the two by using different colors, different designs or even different content and copy. This can help you see which is more likely to perform better as a part of your actual campaign. Without testing, you may have no idea about which ad will perform better and resonate better, and this can lead to a lot of wasted time and money if you’re not careful.
We hope this blog post has been able to help you learn not only what a good PPC conversion rate is, but also how you can increase yours.
Michael Bublé’s “Christmas” is No. 3 and the Vince Guaraldi Trio’s soundtrack to “A Charlie Brown Christmas” is No. 10, as holiday releases start filling playlists.
McDonald’s “Famous Orders” platform gets a powerful new voice; rival A&W launches “anti-celebrity” campaign.
The edict expands on previous requirements that tied employment to proof of vaccination status.
Um estudo inédito feito no Brasil e reportado pelo jornalista Guilherme Caetano ao O Globo, identificou que o YouTube age como o motor do ecossistema de páginas e canais da extrema-direita no Telegram. É possível acompanhar a thread explicativa pelo perfil do jornalista no Twitter: A pesquisa, que foi coordenada por Leonardo Nascimento (UFBA), ao …
Leia Pesquisadores apontam YouTube como responsável por alimentar chats de extrema-direita no Telegram na íntegra no B9.
De acordo com o site Design Taxi, o Facebook vendeu anúncios promovendo ideias antivacinas, incluindo postagens pagas comparando as ações do governo americano contra a COVID-19 à Alemanha nazista. O financiamento dessas campanhas foi feito por empresas de mercadorias, que gastaram milhares de dólares divulgando esses anúncios na plataforma. Na última semana, a âncora da Fox News, Lara …
Leia Facebook permite anúncios pagos nos Estados Unidos comparando vacinas ao Holocausto na íntegra no B9.
On National Pollution Control Day, we wanted to portray nature as human lungs to send out a raw and impactful message that just like us, even nature needs to breathe a healthy and pollution free air.
Wunderman Thompson has appointed Audrey Melofchik chief executive officer of North America. She steps up from her role as CEO of the New York office and will oversee 17 offices across North America. Melofchik replaces Shane Atchison who left the business in October. She will join the Wunderman Thompson global executive committee, reporting to Wunderman…
‘Tis almost the season for McDonald’s latest celebrity-backed partnership, The Mariah Menu–a full menu of beloved items courtesy of the Queen of Christmas herself, Mariah Carey. But before the supersized deal launches on Dec. l3, the brand is releasing an official, festive 30-second spot to kick things off. While previous Famous Order ads have been…
Terrence Burrell will succeed Williams in the role of interim Chief Creative Officer.
Cardholders will be able to upgrade their NBA 2K in-game avatar.
Aaron Anderson, head of new business, talks about creating the music video and industry hiring practices.
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