Agency chiefs recreate scenes from “Titanic,” “ET,” “Pulp Fiction” and more to promote the agency’s “Work your World” initiative.
Wild Alaskan and Magic Spoon transformed their websites—and improved customer experiences—by anticipating, meeting and even surpassing user expectations.
Então é Natal e o que você fez? Bom, o Itaú Unibanco pode dizer que fez uma campanha de final de ano incrivelmente fofa! O banco reuniu duas estrelas muito queridas do público: a atriz Fernanda Montenegro, nova imortal da Academia Brasileira de Letras e já reconhecida por participar de outras ações da empresa, e …
Leia Fernanda Montenegro e bebê Alice estrelam campanha de fim de ano do Itaú na íntegra no B9.
A campaign that seeks to prevent one of the ailments that most affect children at this time of the year. Broken hearts due to the loss of their pets.
In Colombia, the December holidays begin and end with large amounts of gunpowder, a phenomenon as Latin American as it is harmful to pets, which suffer tremendously from the noise, due to the great sensitivity of their ears. According to statistics, this is the time of the year when most pets are lost, thousands of them run away from their homes, dazed, and confused by the noise, some of them even get sick and others even die due to the trauma.
Doctors Without Borders is an organization that relies solely on private donations. Especially regular donations make a bigger impact, because they allow the organization to provide seamless humanitarian medical assistance to refugees and migrants, basic healthcare to vulnerable people as well as public awareness activities. People who make regular donations for the Doctors now have a new title. They are called Frontline Supporters.
This new campaign aims to introduce this new name as well as call for fundraising.
The idea is to juxtapose the two completely different ways of life: the life of a Frontline Supporter who lives a rather regular everyday life, and the workers of Doctors Without Borders who live their everyday life on the frontline, where nothing is regular. But these two opposing lives come together.
Because on the frontline the only regular is every Frontline Supporter.
Janice Min, a leading editor, joins forces with the writer Richard Rushfield.
Ainda que o TikTok tenha apresentado ao mundo uma série de brincadeiras criativas e desafios engraçados, algumas das tendências também foram mais perigosas do que divertidas. O site Design Taxi cita como exemplo o “Desafio da caixa de leite”, no qual usuários empilhavam caixas de leite vazias e tentavam subir e descer as “escadas” sem …
Leia Nova tendência do TikTok incentiva donos de cachorros a latirem para pets (mas especialistas aconselham parar) na íntegra no B9.
Em um novo esforço de privacidade, o WhatsApp vai ajustar uma ferramenta que muitos veem como o inferno maior da plataforma: o status de uso. O WABetaInfo reporta que a companhia vai tornar padrão o ocultamento da função para pessoas que você não tenha adicionado na rede social. Apesar de não fazer muito em relação …
Leia WhatsApp vai tornar padrão a opção de ocultar o “Visto por último” na íntegra no B9.
Several major brands are lacing up their skates for the Truly Hard Seltzer NHL PreGame fan festival, which will accompany the National Hockey League’s 2022 Discover NHL Winter Classic game Jan. 1 at Target Field in Minneapolis–home of Major League Baseball’s Minnesota Twins–with the St. Louis Blues visiting the Minnesota Wild. The game will be…
Second-largest AAA group in the country wants to be known for more than just roadside assistance.
Marketers need to tap into their fund of human knowledge and reconnect with people on a one-to-one level.
From Ryan Reynolds to the Muppets and Rick and Morty, the most sought after spokes-folk in the multiverse.
In this week’s digital cover story, Shonda Rhimes–Adweek’s Media Visionary–talks about how she rewrote the rules of TV, on both broadcast and streaming. But we also know that Shondaland fans had other pressing questions for the creator, like what’s coming up next on Bridgerton and how much longer she’ll keep Grey’s Anatomy, now in Season…
In order to let advertisers use more of their first-party data to plan and buy TV ads, Samsung Ads has launched the Samsung Onboarding Partner Program, thanks to partnerships with data management providers, starting the first quarter of 2022. The program gives advertisers access to their curated audiences from data management platforms including Acxiom, Adobe,…
(TrendHunter.com) Brian Eno created a new limited-edition turntable. The artist unveiled his color-changing music player at London’s Paul Stolper Gallery. Opting for a new experience of light, Eno’s…
CMO discusses migration from a product-led to a sales-led company.
Brands like United Airlines, Fruit of the Loom and T.J. Maxx found new partners this year.
The new Onboarding Partner Program allows brands to input their own data to implement and scale their advanced TV advertising.
The tumultuous year for the social media behemoth included brand safety concerns, Apple data crack down and a whistleblower, all culminating in a name change.
They’re back: The world’s top 100 advertisers cut spending by 7.1% in 2020, the second-sharpest drop since Ad Age began ranking global marketers. But ad spending is accelerating now as marketers rebuild and rebound.
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