Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s installment is the first in a two-part series from McKinsey partner Kabir Ahuja on growth imperatives for CMOs in 2022. Below, in his own words, he shares five ways to…
When Shubha Vedula–who is better known as @tiktokbrownchick and for her spot-on Shakira impression–got an email from an influencer marketing agency with the subject line “You’re Getting Underpaid,” she immediately deleted the message. Vedula is conscious of the tendency for players in the space to aggressively poach talent, which often manifests in blast email threads…
Hudson, the newspaper, magazine and snacks retailer found at airports and train stations, is bringing Amazon’s palm-scanning technology to its Amazon Go-enabled store at Dallas Love Field Airport. According to a press release, this is the “first retailer in the travel industry” to add Amazon One and give travelers a contact-free way to enter and…
Assignment spans beauty, clothes and fragrance brands in more than 20 markets around the world.
Instagram released a 2021 Playback feature that allows users to view and share some of their older Stories posts as a way to look back at 2021. When Instagram has prepared your 2021 Playback for you to view, you’ll see a prompt at the top of your home feed that allows you to view your…
Clubhouse room creators can now mark their rooms if they contain NSFW (not safe for work) content. If users don’t want to listen to rooms that contains NSFW content, they can tell Clubhouse to hide all NSFW rooms. Our guide will show you how this is done. Note: These screenshots were captured in the Clubhouse…
Ad Age Amp members reflect on which trends most impacted their day-to-day in 2021 and predict what news will dominate the ad industry in the year to come.
A Levi’s resolveu apoiar uma campanha de protesto “silencioso” na Rússia que se manifesta contra estereótipos sobre como mulheres jovens devem se comportar no país. Para isso, lançou uma linha de roupas que permite a elas demonstrarem sua individualidade. Na ação “#OnTheInside”, declarações foram aplicadas no interior de algumas camisetas da marca como forma de …
Leia Levi’s apoia protesto contra preconceito de gênero com mulheres jovens na Rússia na íntegra no B9.
The Kindle reads like a real paper book, without the glare, even in sunlight, because a glare at the wrong place can change the story. No glare, no confusion. Read stories the way they were written.
A new spot for Anolon X required a unique combination of ingredients to “Make It Great,” both on screen and behind the scenes. To bring the spots to life, Illuminator Founder and ECD John Reid turned to kaboom productions and James Lovick, a director known for artful tabletop woven seamlessly into visual narratives. With kaboom headquartered in the U.S. and Lovick in the UK, kaboom partnered with London-based company Madam as the on-the-ground production partner.
James’ meticulous planning and eye, along with the robust production support by both Madam and kaboom, translated into a carefully curated approach to capturing numerous composed shots in quick succession. Starring cook and British personality, Hersha Verity, the film was shot in a London kitchen studio with agency and client all attending the shoot remotely.
Karen Ocaña Dávila, Second Officer of the National Police of Peru was able to capture the biggest murderer of women in the country. Guilty of taking to lives of 1,800 women in Peru in just one year.
She was able to catch it by getting a timely check up in the League Against Cancer.
The campaign with the biggest outreach in the brand’s history.
US $ 210,000 in free publicity
+ 131% in brand’s positive
+ 240% in checkups
Applications are now open for Adweek’s 2022 Media Agency of the Year, which recognizes excellence across categories including Breakthrough, Global and U.S. In 2021, Adweek recognized two WPP media agencies. MediaCom, which stood out for its efforts to retain its talent at the beginning of the Covid-19 pandemic, was named Adweek’s Global Media Agency of…
Chevrolet tells the story of a widower whose daughter secretly gets his 1966 Chevy Impala restored as a Christmas gift.
A Netflix anunciou nesta terça-feira (14) que vai lançar uma minissérie documental sobre Neymar. Batizada de “Neymar: O Caos Perfeito”, a produção deve acompanhar o astro do PSG no dia a dia e já promete esse olhar “de dentro” do jogador num primeiro teaser – confira acima na íntegra. Previsto para ter três episódios de …
Leia Neymar ganha série documental na Netflix na íntegra no B9.
A Film Independent divulgou nesta terça-feira (14) a lista de indicados à edição deste ano do Independent Film Spirit Awards, premiação que contempla o melhor da produção independente do cinema estadunidense. Em 2021, o grande destaque fica para “Zola”, filme de Janicza Bravo que adapta um fio de Twitter viral e que acabou com sete …
Leia “Zola” e “A Filha Perdida” lideram os indicados do Spirit Awards na íntegra no B9.
Magic Moment when horses give birth to a kid in time for Christmas.
With the help of Perry Como and a singing horse in love, Swedish horse racing company ATG celebrate the magic moments of Christmas. In a warm stable, a baby goat is welcomed to the world by its equine parents. Just like in true love, anything is possible in ATGs racing game V75. The film, by Swedish ad agency Åkestam Holst NoA, is a homage to all the new V75-millionaires produced in 2021. Director is Bart Timmer.
So, you listen to music all day at work. You want a distraction during long commutes. Or need that powerful boost while running. But your earbuds always run out of charge…
Relods earbuds have you covered.
Our new campaign video for Relods highlights all the innovative features including interchangeable batteries on magnetic clips, their 60-hour battery life, active noise cancellation, and dust & waterproof protection.
Museums and theaters have become the backdrop for lookbooks that are being successfully replicated. If thanks to this, art centers return to their former popularity.
For the past two years, the rising tide of anti-Asian violence spurred by COVID-19 accelerated at light speed. Not only did we see the Asian American Pacific Island Community barraged with verbal, physical and life-threatening racial attacks, Asian-owned businesses also witnessed a steep decline in consumer spending. Earlier this year, myself and a group of…
When discussing the use of deep fake technology in advertising, no one could have predicted its use by agency network bosses to invade some of the most famous movie scenes in history. And yet that is exactly what Publicis chiefs Maurice L?vy and Arthur Sadoun have created for their end of year wishes video to…
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