Hasta La Creative!

This ad tells the story of one father and one mother’s commitment to make their daughter’s dream come true: to build her very own snowman in a city where it never snows. After a few attempts, finally the parents manage to recreate the magic of Christmas with the use of virtual reality. What seemed impossible, this Christmas, becomes possible with the arrival of NOS’ 5G.

The painful exclusion from everyday activities experienced by people with disabilities is exposed in an emotionally charged campaign The Fall for the French disability association APF France.

Created by award-winning agency Babel and directed by young Franco-British talent James Maciver, the TV and digital campaign conveys a compelling core message: ‘The hardest part is not our disability but the exclusion imposed on us.’

The Fall shows the anguish experienced by a wheelchair user, including inaccessible shelves in supermarkets, job interview rejection and limited health care support. Each set-back triggers a flash-back to the moment of his tragic accident when he fell backwards down a long flight of stone steps.

A simple solution to a complex culture. Internships, even unpaid, are immensely valuable in helping young talent learn their craft and break into the advertising industry, but that does not negate the need for payment. This campaign seeks to address this disconnect and show that interns need experience, but they also need money. So, simply put, pay your interns.

Narrator: There’s the meaning of life, and then there’s the meaning of life in Louisiana. It all simmers down to one thing really. The red bean. What is it that makes it so special? Are they magic beans? How can something so small be so huge And if that mystery isn’t enough, turns out the best RED beans are BLUE.

Go figure. Blue Runner. Good for your heart and your soul.

For centuries, eating red beans and rice on Monday has been a tradition in New Orleans and throughout Louisiana. And the connection between our food & music jazz heritage has been central to our diverse and treasured cultural fabric. Musicians and chefs alike suffered through Covid-19, experiencing the “blues” themselves, and were unable to get gigs and customers. So, keeping our local chefs and artists in the spotlight and on the same stage was vital to reinforcing our ongoing way of life. The iconic red beans (& rice) is at the heart and soul of it all. And the best red beans happen to be blue, too.

New Orleans #1 Hot Sauce Launches Campaign Supporting Local Music, Arts and Culinary Communities.

Crystal Hot Sauce fights the misperception that our culinary reputation isn’t about heat. It’s about flavor. Literally and figuratively. In times like these (COVID-19), the company is also about honoring and supporting the New Orleans arts community which is struggling as a result of the pandemic. In the beginning of 2021, Crystal Hot Sauce launched this this campaign entitled “How New Orleans Does Flavor,” which salutes all the ways the city delights the five senses that gives us our “flavor”. And what better time to launch the campaign than during Mardi Gras, the beginning of festival season in New Orleans?

The campaign, which includes television, social media, out-of-home and print, features art from more than a dozen artists, set to music created by local musicians.The campaign was developed with the help of local artists including renowned collage artist/mixed media film maker Simon Blake. Blake worked with images from muralists including Robin Halverson, Chris Pavlik, Henry Lipkis, B Cameron White, Rebeka Skela, Jamar Pierre, Conor Kolk, and John Lee Sanders. The estates of Fats Domino and Dr. John gave their permission to use the likenesses of two of New Orleans’ most beloved stars. The music was composed by local Oscar/Golden Globe winner Donny Markowitz and produced by famed Grammy Winner Misha Kachkachishvili of Esplanade Studios. The soundtrack features Markowitz on bass, Stanton Moore of Galactic on drums, and Brandon Lewis and Charlie Gabriel of Preservation Jazz Hall on trumpet and sax/horns.