Before channeling her brand of positivity into activewear as the co-founder of Beyond Yoga, Michelle Wahler was putting it on T-shirts. Originally hailing from Maryland, Wahler went to college in Florida for graphic design and marketing. After graduating, she moved to New York to work in publishing, first at People magazine and then Harper’s Bazaar….
Ad makers are mirror makers but our mirrors are made to reflect the dreamy you. And the dreamy you looks great in jeans. Here, do you see yourself in this new ‘American portrait’ from Wrangler? Do you see yourself looking good and living free in the brand’s denim? Wrangler is counting on it. “We continue […]
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There are lots of bourbon whiskeys that look and talk the same way. But 1792 is a little different – more urban, more stylish, more sophisticated. So BUNTIN decided to embody that difference and put it at the heart of a new campaign called “UNtypical”. Launching with ‘The UNtypical Stories”, a digital and social initiative that includes paid and organic social media, online videos, retargeting, and website content.
Working with director Ariel Costa and production company HORNET, the campaign features atmospheric and intriguing content as well as highly crafted animation and sound design – all to dramatize the premise that “An UNtypical night calls for an UNtypical whiskey”.
Amazon-owned streaming platform Twitch has always been gaming-centric, but it has been working to expand its brand sponsorship opportunities and custom activations to more partners and content areas. Walker Jacobs, its chief revenue officer, was joined by executives from two recently added official marketing partners for Twitch Gaming that go beyond “traditional” gaming brands–Andrea Brimmer,…
Volvo and Colossal Media teamed up in 2021 to wow audiences with their innovative and creative out-of-home (OOH) advertising. After winning an Adweek Out-of-Home Impact award for their collaboration, executives from both companies joined Adweek’s Elevate: Out of Home event to divulge some of their secrets for success to Adweek agencies editor Jameson Fleming. Authentically…
Language, in many ways, shapes who we are. It is the road map to a culture, identity and our history. However, the continued discrimination against indigenous languages and communities has made it more difficult for native languages to be spoken. One of those indigenous languages is Quechua, which is used in Ecuador and is gradually…
The margin was perilously narrow, with many International Alliance of Theatrical Stage Employees members viewing the pact as toothless in terms of preventing long working hours.
The face-off that nearly caused a work stoppage, which could have ground most television and film production to a halt, has finally come to an end. Members of the International Alliance of Theatrical Stage Employees, the union that represents 60,000 workers including cinematographers, costumers, editors, hairstylists, set builders, prop makers, grips and other behind-the-scenes employees,…
If you ask Americans what their stance is on consuming horse meat, many will likely recoil at the notion. But the widespread aversion to the consumption of horse meat has nothing to do with nutrition, as most countries freely partake in what is considered pretty standard fare. Instead, the American (and U.K.) stance against it…
In the Egyptian Culture, “full of slaps” means that life is not going very well for you financially. The ad turns the insight into reality. Several people are put into situations that escalate to lead to needing more money.
Homebase, the home and garden experts, is launching its festive campaign ‘It’s Showtime’, featuring a feel-good launch ad that shows Homebase has everything you need to pull out all the stops this Christmas. The campaign is being launched with a TV spot featuring DIY royalty, Dick and Angel Strawbridge – the first time the brand’s ambassadors have featured in a TVC since the partnership was announced earlier this year.
The heart-warming spot, which was created by Atomic London, shows Dick and Angel sneaking past security into a Homebase store after opening hours to give the place a little Christmas spirit by doing what they do best – a full makeover.
Snap Inc.’s library of licensed music for Snapchat Sounds grew in a big way Monday following an agreement with Sony Music Entertainment to add artists from its library. Snap is also working on two new lens products that will debut on Snapchat soon: Sound Lenses, which include pre-selected tracks and make people in images appear…
Despite the worldwide restrictions the Covid-19 pandemic caused, especially in regards to socializing, some people still found ways to meet new friends and fall in love. In Heineken’s latest campaign, two people do just that by forming a virtual connection. “A Lockdown Love Story” features the characters Lola and Charlie who initially connect through their…
Think tank Pew Research Center recently conducted an in-depth survey of the attitudes of U.S. adults toward Twitter, finding a mix of good and bad. Of the 2,548 U.S. adult Twitter users polled from May 17 through 31, 46% said the social network increased their understanding of current events in the past year, and 30%…
Prime Video is backing the launch of epic fantasy series The Wheel of Time with a live-action 3D illusion created by Amplify and featuring series star Rosamund Pike. It is the first time an anamorphic billboard has been used by an entertainment company to promote a series.
In the illusion, we see an epic battle between the ‘Light’ – Pike’s character Moraine, of the all-female organization the Aes Sedai, vs the ‘Dark’, an evil fade, commander of the dark army as the two appear to break out of the screen and into our world. The narrative of the content is bound together by the iconic figure of the Great Serpent.
Prime Video is debuting the illusion in London’s Piccadilly Circus on 15 November. It will also appear at iconic sites in key markets, including New York City’s Big Kahuna in Times Square and Tokyo’s Cross Shinjuku Vision.
?Landau Doors are the makers of Israel’s most beautiful and aesthetic doors. Just how beautiful? So beautiful you can use them as more than just doors.
Due to regulatory challenges of not being too obvious in condom adverts, we created a subtle but clear message with sex positions as embroidery designs on pockets
Virginia Lottery Invites you to play along this holiday season.
The campaign fully embraces the holiday spirit after last year’s quieter celebrations. Themes of family, gifting, sharing and kindness are seen throughout the creative work. It spotlights all of the Virginia Lottery’s holiday offerings — Holiday Scratchers, Virginia’s New Year’s Millionaire Raffle tickets and online games to expand the joy of gifting.
If Pepsi’s going to be the drink of choice of a new generation of sports fans, it’s going to need next-generation data to figure out who they are. During the Brandweek Sports Marketing summit, PepsiCo’s head of sports marketing and partnerships Justin Toman told Adweek’s consumer product goods reporter Paul Hiebert that “unsexy” data and…
In celebration of our 250th episode, we decided to put our advertising knowledge to the test and try to answer each other’s impossible ad trivia. In what year was the contemporary definition of “marketing” written in dictionaries? What year was the first full-service U.S. ad agency founded? Who was the first celebrity to play Col….
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