The company that produced ‘Parasite’ has bought Endeavor’s scripted content arm.

Endeavor was forced to reduce its ownership stake in its scripted content business as a result of a settlement with the Writers Guild of America.

Levantamento da Catho mostra que profissionais negros recebem até 34% a menos que brancos

pesquisa-catho

O Dia Nacional da Consciência Negra é uma data importante para refletir sobre a desigualdade racial que ainda existe nos níveis sociais e econômicos no Brasil. Neste contexto, a 63ª edição da Pesquisa Salarial realizada pela Catho revela que profissionais negros ainda hoje recebem até 34,15% a menos do que trabalhadores brancos em todos os níveis …

Leia Levantamento da Catho mostra que profissionais negros recebem até 34% a menos que brancos na íntegra no B9.

No mês da Consciência Negra, Google lança campanha de resgate da história africana

googleconsciencia

O Google inaugurou essa semana a sua campanha para o mês da Consciência Negra deste ano, e o foco da ação está na promoção e resgate de histórias africanas esquecidas pelo tempo. Batizada de “Orgulho Ancestral”, a campanha foi criada em conjunto com o comitê de diversidade racial da companhia – o AfroGooglers – e …

Leia No mês da Consciência Negra, Google lança campanha de resgate da história africana na íntegra no B9.

Bouygues Telecom: Bringing you closer to what you love

French telco brings back the memory of Johnny Hallyday for Christmas. n France, if there is one person that everyone agrees on, it’s definitely Johnny Hallyday, aka the French Elvis. During his long and storied musical career, Johnny sold more than 110 millions records. His concerts gathered a total of more than 29 millions spectators. He earned 10 Victoires de la Musique – the French Grammy Awards. But what makes him really unique is his ability to unite French people of all creeds and horizons and cross over multiple generations with his music… and to last through the years. Even 4 years after his death, he remains very dear to French people’s hearts.

And because Christmas is the season when people feel the urge to be together the most, this year Bouygues Telecom wanted to pay a tribute to him and to all his fans everywhere in France. A good way for the telco company to celebrate what brings us together and also to bring some rock’n’roll music into people’s homes.

Video of Bouygues Telecom x Johnny Hallyday – Bringing you closer to what you love

Disney’s Streaming Bundle Comes to Hulu’s Live TV—Along With a Price Hike

Hulu’s virtual MVPD service, Hulu + Live TV, will raise it monthly prices $5 in December, the company will begin telling customers today. But that price increase will come with subscriptions to Disney+ and ESPN+, which are being added to that offering for the first time. The changes–Hulu + Live TV’s first price increase in…

AAPI Artists Flip a Prejudiced Question to Celebrate Where They’re ‘Really From’

The FBI reported that anti-Asian hate crimes rose 73% in 2020, increasing dramatically during the Covid-19 pandemic. Droga5 is working to combat that trend with a pro bono campaign for the Asian American Federation. The “I’m Really From” campaign plays on the xenophobic question “Where are you really from?” by celebrating the connection the participants…

Músicos brasileiros celebram cultura negra em ação da True Music by Ballantine’s

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Mahmundi, Martinho da Vila, Léo Santana e BK gravaram a canção e o videoclipe “Celebrando as origens”, que estreia nesta sexta-feira (19) no Spotify e no YouTube, como ação da plataforma global True Music by Ballantine’s. O encontro do quarteto, que reúne músicos de diferentes ritmos – MPB, samba, pop e rap -, celebra o mês da Consciência Negra e …

Leia Músicos brasileiros celebram cultura negra em ação da True Music by Ballantine’s na íntegra no B9.

Teleflora: Nana

Teleflora’s newest campaign, “Nana,” embodies the nostalgia of the holidays and reminds us that being with loved ones is what’s most important. Launching today, the spot follows a little girl after she receives a Teleflora bouquet from her grandma. She is saddened her Nana won’t be there for the holidays and brings the flowers everywhere, symbolizing her Nana’s presence—while playing tea party, reading bedtime stories, and everything else. On Christmas Day, she is overcome with joy when Nana surprises her at her door and they are finally reunited.

Video of Nana – A Christmas Bouquet Story

Meta Exempts Some Ads From Policy on Social Issues, Elections, Politics

Meta detailed some changes to the process advertisers must go through in certain cases when they are looking to run ads about social issues, elections or politics. The company said in a blog post that advertisers will no longer be required to complete the authorization process for these types of ads or include “paid for…

Twitter: How to Delete a Bookmark

Twitter allows users to bookmark tweets in order to have easy access to them later on. If you want to delete a bookmark at a later time, our guide will show you how this is done. Note: These screenshots were captured in the Twitter application on iOS. Step 1: Tap your profile picture in the…

Twitter Blue: How to Use Bookmark Folders

Twitter Blue is Twitter’s optional subscription plan that provides access to exclusive features, such as the ability to undo tweets and browse Top Articles. Twitter Blue subscribers also have access to bookmark folders, which allow them to organize bookmarked tweets into separate folders that they can create. For instance, a user may want to create…

Reino Unido proíbe motoristas de segurar o celular enquanto dirigem

Irresponsible elderly man at steering wheel checking messages on smart phone while driving car on road.

O Reino Unido já é conhecido por uma legislação rigorosa quando o assunto é o uso de celulares enquanto se dirige, com punições previstas a quem for pego mandando mensagem ou fazendo chamadas ao volante sem estar em uma situação de emergência. Nesta sexta-feira (19), porém, o que já era sólido ficou ainda mais duro, …

Leia Reino Unido proíbe motoristas de segurar o celular enquanto dirigem na íntegra no B9.

American Automobile Association Foundation for Traffic Safety: Your car is not a weapon

American Automobile Association Foundation for Traffic Safety Print Ad - Your car is not a weapon
American Automobile Association Foundation for Traffic Safety Print Ad - Your car is not a weapon
American Automobile Association Foundation for Traffic Safety Print Ad - Your car is not a weapon

Road rage is the cause of 55% of fatal car crashes. Drivers need to focus on their destination rather than getting revenge.

Zhiyun: Smooth 5 – Film Like a Pro

This launch campaign for Zhiyun’s Smooth 5 professional smartphone gimbal centers around a 2-minute film that celebrates a passion for creative filmmaking. The product slogan “Film Like a Pro” encourages aspiring filmmakers to expand their ambitions, even if the only camera available is a smartphone… Full of fun tributes to iconic scenes in film history, the narrative follows 4 young filmmakers who decide to re-enact some of their favorite movies—all while showcasing the exciting new features of Smooth 5.

Video of Zhiyun Smooth 5 – Film Like a Pro

Warner Bros. revela os nomes completos de Tom e Jerry (e eles são grandes)

tomjerry

Tom e Jerry fizeram parte da infância de 10 em 10 pessoas. No Brasil, o desenho que nasceu em 1940 dominou as manhãs do SBT durante muito tempo, mas os icônicos gato e rato animados já ganharam filmes, exposição, brinquedos e muito, muito mais. Mas por que, no auge de seus 81 anos, Tom e …

Leia Warner Bros. revela os nomes completos de Tom e Jerry (e eles são grandes) na íntegra no B9.

Yogibo: Happy Place

Yogibo is kicking off a year-long partnership with award-winning actress and talk-show host, Drew Barrymore, with the debut of an original brand campaign designed to help all people feel their best in any space. Centered around Yogibo’s lineup of patented beanbags which fully conform to your body, Drew Barrymore takes her fans on a fun journey through her new venture as the host of “The Yogibo Show” which requires a bit of relaxation time at the end of her busy day.

Mikes: Change the bitter for the sweet

Mike´s and Ogilvy Perú launched the campaign “Change the bitter for the sweet” to inspire young people to see life from a positive angle. As part of this campaign, Ogilvy Perú designed “Los Graffitis + Dulces” (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta.

“At Ogilvy we always seek to develop innovative actions that have relevant content that allows us to connect Mike’s with young people, the main consumers. In this case, we wanted to reinforce the sweetness of the product and generate an impact on the streets. The power of transforming vandalism into happy graffiti shows the capacity we have to give a positive vision to the things that surround us “, indicated Yasu Arakaki Chief Creative Officer of Ogilvy Perú.

Video of The Sweetest Graffitis – Mike’s hard lemonade

Holiday Catalogs Feel the Impact of Labor Shortages, Supply Chain (and yes, the Pandemic)

The holiday season is the Super Bowl for direct mail marketers who rely heavily on catalogs. With the masses searching for gift inspiration, catalogs are historically plentiful and thick this time of year, despite the continuing shift to online shopping. But with a pandemic, supply chain turmoil and labor shortages across the board, planning this…

Local SEO Tips To Grow Your Business in Quebec City

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Businesses and digital marketers everywhere agree that having a general SEO strategy is important. It helps you derive the maximum value from your company’s online presence. It improves your visibility, boosts your search result rankings, and helps a wider audience discover your brand.

Here’s the thing, though: general SEO just isn’t enough for a company to perform well in today’s rapidly evolving business environment. The necessity of a strong general SEO strategy hasn’t decreased–but it needs to be accompanied by an equally strong strategy for local SEO

Modern digital marketing isn’t only about reaching the biggest number of customers or generating the most traffic. It’s also about giving your customers a better customer experience than what your competitors have to offer. Tailoring the experience you provide to your customer’s requirements is what will help you grow–and local SEO is a big part of that.

We’ll take a closer look at local SEO and offer some useful tips to help you grow your business. Let’s get started:

Local SEO at a Glance

Unlike the broad focus of a general SEO strategy, local SEO zeroes in on a geographical location or specific region. When executed correctly, a local SEO strategy helps nearby customers find your business.

It’s most helpful for businesses that have a physical location–and want to build local awareness while increasing foot traffic. Businesses who want to increase their customer base in a particular area can also benefit from local SEO, even without a physical location.

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Local SEO Tips for Businesses in Quebec City

Besides enlisting SEO services in Quebec City, here’s what you can do to ensure that your business stands out:

1. Use Google My Business to Your Advantage

Your Google My Business listing should already be optimized and regularly updated. If it’s not, this should be the first item on your local SEO to-do list.

GMB listings are a powerful tool for consumers and businesses alike. They conveniently deliver the relevant information about a business so consumers can decide if it’s worth their time and money. These listings also give businesses a chance to provide accurate details to their target demographic. Most importantly, they prominently display customer reviews to help potential customers make up their minds.

Fortunately, Google makes things simple for small business owners. Start by setting up a Google Business account and search for your business on Google Maps. Click on “Claim This Business” and follow the simple steps that’ll put you in control of your Google My Business listing.

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2. Set Up Location Pages on Your Website

If your business has brick-and-mortar stores in multiple locations, it’s smart to create a separate page for each location on your website. Doing this will give your local SEO a boost.

Be careful not to repeat content on every location page with minor changes. Google’s algorithms are smarter than that, so you’ll need to make sure each page provides some value to the current and potential customers in that location.

Add more than just the address and phone number to each location page for best results. Some ideas include:

– A map of the area
– Nearest available parking
– Local news from the city, and other relevant information.

Lastly, don’t forget to optimize your location pages, and emphasize local keywords throughout.

3. Provide Consistent Information

Crucial details such as your company’s name, address, and contact number should remain consistent, regardless of the platform. Doing this directs the most relevant traffic your way and minimizes any confusion on your customers’ part.

However, this is easier said than done. Common mistakes include:

– Using the complete business name on one platform, and an abbreviated version on another.

– Ignoring missing details in directories, listings, and webpages.

– Adding different phone numbers to different platforms.

There’s only one way to fix this. Google your business and ensure that all mentions of your business have the same name and contact information. Where it’s not possible to edit the information yourself, consider contacting the site and requesting it to do it on your behalf.

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4. Local Content Creation

Creating local content is probably the biggest and most impactful component of a local SEO strategy. It helps people, and search engines easily figure out where you’re located. The biggest advantage of creating local content is that it drives up your local search rankings.

Another great thing about local content is that it lets you show off your knowledge of the area and your connection to the community. When combined with topics from your niche, this will help establish your brand as a trusted authority who knows what they’re talking about.

5. Local Link-Building

Building local links follows the same strategy as national or global SEO. When local websites with high domain authority link to your website, this will improve its reputation in Google’s eyes. Essentially, if the search engine “trusts” your website, you can expect to receive relevant traffic in higher numbers.

As a bonus, your local link-building efforts will further establish your presence in your targeted area. To do this, you can work on collaborations with other small business owners, write guest posts for local businesses, and work with them on online and real-world campaigns.

Conclusion

Local SEO can deliver great results for your business. Follow these tips to start fine-tuning your local SEO strategy–and consider working with an SEO consultant in Quebec City for more personalized services.

This guest post was written by, Joseph Dyson, an SEO specialist associated with Search Berg, a digital marketing agency with over a decade in the industry. For further information, contact the company or call 855-444-4777.

Facebook paga criadores de conteúdo para usar seus recursos de áudio ao vivo

Live Rooms

Depois que Mark Zuckerberg prometeu, em julho de 2021, que a Meta pagaria 1 bilhão de dólares para criadores de conteúdo até o final de 2022, um relatório divulgado pelo The Information nesta sexta-feira (19) revelou exatamente como esse dinheiro está sendo gasto. As informações são de que o Facebook está pagando aos criadores de …

Leia Facebook paga criadores de conteúdo para usar seus recursos de áudio ao vivo na íntegra no B9.