Broadcasters Expect Linear Bounce Back This Season After Pandemic Ratings Plummet

When the 2020-21 TV season began a year ago, it did so without the usual fanfare of big September broadcast premieres, as pandemic-related delays and shutdowns postponed those debuts for weeks, if not months. But as a new television season starts this week, broadcasters are celebrating the return to their normal premiere schedules. As premiere…

Why JLo’s Star Won’t Stop Rising

Jennifer Lopez grew up dreaming big dreams, and unlike many who aspire to a career in music, TV or film, this sui generis creative force from the South Bronx proved she could in fact do it all. And she did it by staying true to herself. Adweek’s 2021 Brand Visionary has lived her life out…

Adweek’s 2021 Constellation Awards Winners Epitomize the Power of Creative Collaboration

Putting together a full-scale campaign is no small task for any team, but having to do so during a pandemic requires a different skill set altogether. Just ask this year’s winners of the Brandweek Constellation Awards, which honor the best team-led marketing efforts. Between heartwarming campaigns and humorous ads that momentarily transport us away from…

10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

Even with the post-9/11 recession and 2008’s economic meltdown in the rearview mirror, few economic calamities matched the speed and dread that accompanied the coronavirus. Last year, as service-sector businesses shuttered and layoffs spread like brushfire, America’s GDP took a nauseating tumble of 3.5%. The first half of this year saw a rebound in consumer…

Fall TV season heats up and Nike reports earnings: The Week Ahead

Marketing and media events to watch for Sept. 20-26.

 

Paper-Free Small Business Printers – The BENTSAI B10 mini Weighs in at 195-Grams

(TrendHunter.com) The BENTSAI B10 mini printer is a compact, portable peripheral designed to provide small business owners with the ability to seamlessly take care of small print jobs in an intuitive way. The printer…

Elegant Off-Grid Camper Trailers – The Bruder EXP-8 All-Season Camping Trailer Supports Escapism (GALLERY)

(TrendHunter.com) The Bruder EXP-8 all-season camping trailer is a ruggedly designed solution for avid off-grid exploration enthusiasts that will keep them supported at all times when spending extended periods…

Emmy Awards 2021: Watch to Watch For

“The Crown” and Netflix could have a big night and bring the streaming service its first top award for a series. Here’s what else to expect, and a look at the favorites and potential upsets.

Compare The Market: Good Things Happen When You Meerkat Your Money

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Ladbrokes: Balloon, Drummers

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Video of Ladbrokes | Drummers

Epica: #NoExcuses

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The Trump Prophets Regroup

When you are in the business of prophecy, what do you do when prophecy fails?

Hong Kong Disneyland: The Call

After two years away, the Villains are coming back to Hong Kong Disneyland. And they’re ready to party.

Mars Petcare/ Pedigree / Hilton: Pet-Friendly Travel Campaign

Mars Petcare/ Pedigree Content Ad - Pet-Friendly Travel Campaign
Mars Petcare/ Pedigree Content Ad - Pet-Friendly Travel Campaign
Mars Petcare/ Pedigree Content Ad - Pet-Friendly Travel Campaign
Mars Petcare/ Pedigree Content Ad - Pet-Friendly Travel Campaign
Mars Petcare/ Pedigree Content Ad - Pet-Friendly Travel Campaign
Mars Petcare/ Pedigree Content Ad - Pet-Friendly Travel Campaign

Homewood Suites and Home2 Suites, two extended stay brands from Hilton, are the first in the portfolio of hotels to become fully pet-friendly, welcoming furry friends alongside pet parents in over 500 hotels nationwide – with a goal of over 1K pet-friendly, extended stay hotels across North America in 2022.

From immersive pet-friendly programming and harmonized pet fees to exclusive access* of the Mars Petcare digital hub, including expert tips to help pets adjust to hotel stays, both Mars Petcare and Hilton are ensuring both pets and pet parents have the best stays possible. With 23 million U.S. homes welcoming a new pet during the pandemic and 85% of Americans planning to travel in the next year (with 65% planning to bring along their pets)**, the pet-friendly overhaul comes at a perfect time.

Kopparberg: To Firsts That Last

Kopparberg Film Ad - To Firsts That Last
Kopparberg Film Ad - To Firsts That Last
Kopparberg Film Ad - To Firsts That Last
Kopparberg Film Ad - To Firsts That Last
Kopparberg Film Ad - To Firsts That Last
Kopparberg Film Ad - To Firsts That Last

Cerebelly: Parenting is an art. Cerebelly is science.

They say it takes a village to raise a child. But at the end of the day, parenting is an art. Your art. The way you cuddle them. Make them giggle and laugh out loud… But nutrition is science. Cerebelly includes 16 key nutrients to help a developing brain.

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RCJ Refugee Centre / The City of Toronto: Toronto For All | Newcomer Campaign

RCJ Refugee Centre Integrated Ad - Toronto For All | Newcomer Campaign

Undocumented residents face barriers to essential services like healthcare, legal representation and the Police Department, but are essential to what makes our city great. To raise awareness for this problem, we created a campaign to showcase what Toronto looked and felt like from the perspective of actual undocumented residents.

Thanks to the efforts of the campaign, Mayor John Tory officially proclaimed August 24th Undocumented Residents Day in Toronto.

Trading 212: Your Guide To The World Of Trading

We modeled and animated a miniature world prototype of trading utilizing a top view of blocks and buildings, which represent different companies. The difficult part was to recreate the specific essence of every business so that the viewer would recognize the company at a glance. Our main goal was to enable viewers to discover a new detail every time they would rewatch the ad. The edit of the video posed a challenge because we wanted to have an engaging visual stimulation and at the same time keep the flow smooth. Furthermore, we experimented with the transition from an isometric landscape into a flat one to demonstrate the functionalities of the mobile interface.

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Unilever's Degree calls out fitness centers for making people with disabilities uncomfortable

Ad in The New York Times says 81% of people with disabilities feel unwelcome at fitness centers.

Brandzooka: Dave, Your Competition

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