Pilot of Clubhouse Clone Feature Reddit Talk Is in Full Swing

Reddit said Friday that its Reddit Talk live audio feature has been in pilot mode over the past several weeks, and more sessions are on the calendar. The Clubhouse clone feature enables moderators to host live audio sessions in their communities. During the early stages, only moderators can to start a Reddit Talk, but Reddit…

This Black Ice Cream Hopes to Churn Up Opposition to Offshore Oil Drilling

On a warm day at the beach, a scoop of citrus ice cream might sound like it would hit the spot. But if it turned out to be pitch black, would you still be as eager to enjoy it? That’s the stark contrast that ice cream maker Pepita’s and recently founded Australian agency All Good…

Facebook, Fearing Public Outcry, Shelved Earlier Report on Popular Posts

The company praised itself this week for being “the most transparent platform on the internet.”

Adweek Spotlight: Entertaining the World

From TikTok to Instagram Reels, Snapchat and YouTube, it’s no secret that the way people–especially young people–consume media is changing drastically. Throw in the seismic shock of a global pandemic, and many brands are wondering how to start, let alone keep up with the media consumption wants and needs of Gen Z consumers. ENGINE’s Cassandra…

Por segurança dos usuários, Facebook começa a esconder listas de amigos no Afeganistão

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O Facebook está implementando novas medidas de segurança no Afeganistão para garantir a proteção dos usuários em relação ao regime do Talebã. A informação vem do chefe de segurança da plataforma, Nathaniel Gleicher, que na última quinta-feira (19) divulgou em seu Twitter as atualizações promovidas pela equipe em ordem de atingir o objetivo. As mudanças …

Leia Por segurança dos usuários, Facebook começa a esconder listas de amigos no Afeganistão na íntegra no B9.

The Four Questions Part III: How Leaders Can Rise to Today’s Challenges

Editor’s note: This piece is part of a weekly Voice series by Rishad Tobaccowala, the author of Restoring the Soul of Business: Staying Human in the Age of Data. Four questions that most companies and individuals seek answers to: 1. Change Management: How does one navigate change? 2. The Future: What will the future be…

Refillable Eco Toothpastes – The HAAN Vibrant Journeys Toothpaste Series Focuses on Sustainability (GALLERY)

(TrendHunter.com) HAAN, “the affordable luxury care brand that is committed to fighting against the Water Crisis,” recently expanded its portfolio with the launch of a new refillable toothpaste collection…

Rayssa Leal contracena com Pernalonga em comercial do HBO Max

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A HBO Max nesta sexta-feira (20) lançou na América Latina a continuação de “Space Jam” estrelada por LeBron James, mantendo em dia o calendário de lançar os filmes da Warner Bros. no serviço 35 dias depois da estreia nos cinemas. E para tentar marcar o debute da produção no streaming, a companhia resolveu apelar para …

Leia Rayssa Leal contracena com Pernalonga em comercial do HBO Max na íntegra no B9.

Havaianas lança primeiro tênis da marca

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Havaianas anuncia o lançamento do Havaianas TNS (The New Sneakers), primeiro tênis da marca que traz uma inspiração que mistura música, cores e leveza. A W3haus, agência do Grupo Stefanini, desenvolveu estratégia e criação da campanha global para o lançamento, incluindo o nome do produto e o conceito, que ganhou vida na canção “Andar Leve”, já disponível no …

Leia Havaianas lança primeiro tênis da marca na íntegra no B9.

TikTok Radio Debuts on SiriusXM

SiriusXM subscribers on its SXM application, connected devices and desktop can turn their “dials” to channel four and tune in TikTok Radio starting Friday (Aug. 20). The full-time channel, initially discussed in May, will feature trending sounds redefining pop culture on the video creation platform from artists, creators, DJs and other tastemakers. TikTok said TikTok…

Cerveja Corona celebra conexão com a natureza em nova campanha

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Em nova campanha que acaba de estrear no Brasil, a cerveja Corona mostra que a marca, nascida numa praia mexicana em 1925, sempre esteve ligada à natureza, e convida o público a se conectar com o mundo natural e passar mais tempo ao ar livre. A marca destaca que construiu um legado como uma cerveja …

Leia Cerveja Corona celebra conexão com a natureza em nova campanha na íntegra no B9.

Apple cria aplicativo para coletar feedback silenciosamente e aprimorar Siri

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A Siri foi uma das primeiras assistentes virtuais das grandes empresas de tecnologia do mercado internacional. Mesmo que tenha surgido antes da Alexa da Amazon ou do Google Assistant, porém, a assistente de voz da Apple nem de longe possui a mesma qualidade seus concorrentes possuem. Pensando nisso, a Apple criou um aplicativo feito exclusivamente …

Leia Apple cria aplicativo para coletar feedback silenciosamente e aprimorar Siri na íntegra no B9.

Watch the newest commercials from Lowe’s, Paramount+, Dannon and more

Paramount+ wants you to know that it’s got “A Quiet Place”—both the original and the sequel.

This week’s marketing winners and losers

Toys R Us stages a comeback and Walmart surges, but ‘Jeopardy!’ falters—plus, people are drinking less.

 

No Canadá, McDonald’s incentiva “roubo” de batatas fritas entre amigos

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A pandemia involuntariamente forçou a humanidade a reconsiderar vários atos da convivência coletiva, inclusive aqueles que até então eram vistos como inaceitáveis por muitos – tipo roubar a batata frita do coleguinha na mesa da praça de alimentação. Essa é a ideia que move uma nova campanha do McDonald’s no Canadá, que leva ao pé …

Leia No Canadá, McDonald’s incentiva “roubo” de batatas fritas entre amigos na íntegra no B9.

Mike Tyson’s NFT Drop and IPG to require vaccines or COVID tests: Agency Brief

Also, BBDO Minneapolis hires its first chief creative officer.

Gustave M. Hauser, an Early Force in Cable TV, Dies at 91

The bold experiment Mr. Hauser undertook in Columbus, Ohio, in 1977 helped usher in the modern era of multichannel digital cable television.

Zammo.ai Bets Heavy on Facebook for Its B-to-B Campaign

Zammo.ai, a provider of conversational artificial intelligence technology for businesses that build for platforms like smart speakers, kicked off a major business-to-business marketing campaign to raise awareness about conversational AI. But what’s different about this campaign is that in addition to the usual b-to-b suspects, like Google and LinkedIn, Facebook is a major part of…

The Facebook Family Gears Up for the Paralympic Games

The Paralympic Games begin in Tokyo Aug. 24, and Facebook teamed up with the International Paralympic Committee on initiatives across its family of applications and platforms. A hub on Facebook will be accessible starting Aug. 23 by clicking the #Paralympics or #Tokyo2020 hashtags, and it will include: highlights from official broadcast partners; a Paralympic Games…

5 keys to maintaining brand trust in difficult times

Following the pandemic, trust, consistency, compassion, communications and digital excellence must be  paramount for brands to succeed in a volatile world.