Jul
28
Watch the newest commercials from Skillshare, Google, Facebook and more
Posted in: UncategorizedGoogle wants you to “switch to an easier way” by buying a Chromebook.
Jul
28
Mark Read Talks About How WPP Shifted During Covid
Posted in: UncategorizedSince becoming WPP’s CEO in 2018, Mark Read has dealt with a lot of change. From the industry shifting towards integration to the pandemic throwing a wrench into the marketing engine. Through it all, Read sees that the company he leads will come out stronger, with data leading the way as it merges with creative….
Jul
28
Products for Pups Continue Their Pivot to Premium
Posted in: UncategorizedIt’s a good time to be a dog or cat. Maybe even the best time. As pet owners pour more money into goods and services that enhance their well-being, they’re doing the same for their furry family members. This shift in the market has led to premium items such as sweet potato fry chews. It’s…
Jul
28
McCann Worldgroup Names a New Leader for Diversity and Inclusion in Europe
Posted in: UncategorizedMcCann Worldgroup has hired Bertille Calinaud as diversity and inclusion lead across Europe and the U.K. As regional director of DEI for Europe and the U.K., Calinaud will oversee and develop diversity programs and initiatives for the agency, its employees and clients. She will report to Shipra Roy, chief talent officer for Europe and U.K.,…
Jul
28
How agencies are responding to the Delta Variant
Posted in: UncategorizedWe spoke to nearly 30 agencies, before and after the CDC released its latest guidelines.
Jul
28
Hey marketing execs: People are human, not data points
Posted in: UncategorizedCompanies have spent billions to connect digitally with customers, but have forgotten the need to engage with humans.
Jul
28
Meet the tiny Canadian agency behind the IOC’s Olympics ads
Posted in: UncategorizedHulse & Durrell reworked the ‘Stronger Together’ campaign due to COVID-19 after pitching against major shops.
Jul
28
ANA wants marketers to take off Sept. 14 as training day
Posted in: UncategorizedGlobal Day of Learning — backed by Lego, American Express, Procter & Gamble and others — includes a range of free courses and private workshops.
Jul
28
Campanha da Johnnie Walker destaca paternidade sem laços sanguíneos
Posted in: Uncategorized
“Pai é quem te ensina a caminhar” é o tema da campanha de Johnnie Walker para o Dia dos Pais deste ano. A proposta é celebrar as diversas relações de pais e filhos construídas ao longo da vida. “Queremos aproveitar a importância da data para estimular essa conversa sobre a paternidade, que pode nascer de várias …
Leia Campanha da Johnnie Walker destaca paternidade sem laços sanguíneos na íntegra no B9.
Jul
28
Disney transforma Dave Bautista em remador para promover pacote de streaming nos EUA
Posted in: Uncategorized
Com a concorrência acirrada no mercado de streaming, a Disney decidiu bancar sua primeira grande campanha publicitária em cima de seus serviços nos EUA desde o lançamento do Disney+ em 2019. E depois de algum suspense no início da semana, a companhia divulgou na noite da última terça (27) a grande estrela da ação: Dave …
Leia Disney transforma Dave Bautista em remador para promover pacote de streaming nos EUA na íntegra no B9.
Jul
28
Eat a Meat-Free Pizza or a Man? Clarence the Lion Has a Decision to Make
Posted in: UncategorizedPizza Hut U.K. has teamed up with meat alternative company Beyond Meat to offer three new pizzas, giving Clarence the Lion paws for thought (sorry) instead of eating the brand’s ambassador in its latest spot. The 30-second spot from Iris Worldwide sees Parker, the Pizza Hut ambassador, sitting on a couch next to Clarence who…
Jul
28
Workplace From Facebook Adds Mobile Security Features
Posted in: UncategorizedEnterprise platform Workplace From Facebook added a mobile security suite. The offering includes mobile device management, which uses a set of industry-standard data loss prevention features for customers using corporate devices, and native mobile security features, which encompasses: audience selection based on people sets; blocking copy and paste; blocking file downloads; blocking screenshots and screen…
Jul
28
McDonald's posts strong sales with help from its BTS meal and new chicken sandwich
Posted in: UncategorizedThe chain’s robust second quarter was underpinned by drive-thru orders, carryout and, increasingly, delivery. But labor challenges linger.
Jul
28
Twitter tests e-commerce with new way to make purchases
Posted in: UncategorizedBrands can now showcase products at the top of a profile.
Jul
28
How Forrester began practicing the marketing it preaches
Posted in: UncategorizedCMO discusses new a product portfolio, an employee orientation campaign and paring the list of customer personas
Jul
28
Governo Federal comemora Dia do Agricultor com foto de caçador
Posted in: Uncategorized
O Governo Federal publicou, via Secretaria Especial de Comunicação Social da Presidência da República, uma homenagem ao Dia do Agricultor, comemorado neste 28 de julho. No entanto, a escolha da imagem para ilustrar a categoria é bem duvidosa. A foto em questão traz um homem armado com uma espécie de espingarda, bem semelhante a um …
Leia Governo Federal comemora Dia do Agricultor com foto de caçador na íntegra no B9.
Jul
28
Snapchat Adds My Places Tray to Snap Map
Posted in: UncategorizedSnapchat began rolling out a My Places tray for its Snap Map feature. The update, which began its global rollout Tuesday, gives Snapchatters three main tabs to help them discover and explore the 30 million-plus businesses on Snap Map, document their favorite local spots and see recommendations from friends and their community: Favorites: Users can…
Jul
28
LinkedIn Reaches Milestones in Microsoft’s Fiscal Year Financial Report
Posted in: UncategorizedLinkedIn’s revenue topped $10 billion for the first time in a fiscal year, parent company Microsoft reported Tuesday as part of its fiscal fourth-quarter and full-year earnings report. Revenue for LinkedIn in Microsoft’s fiscal fourth quarter was up 46%, driven by a 97% jump in revenue from LinkedIn Marketing Solutions, which topped $1 billion in…
Jul
28
Twitter Begins Pilot Test of Shop Module
Posted in: UncategorizedTwitter kicked off a pilot test Wednesday of its Shop Module, a dedicated space at the top of a business’ profile where they can showcase their products. When people visit profiles that have Shop Module enabled, they can scroll through a carousel of products and tap on them to learn more or complete the purchase…
Jul
28
Coca-Cola Reimagines 1956 Vending Machine for the Metaverse
Posted in: UncategorizedCoca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. The brand’s first digital collectibles—inspired by shared moments of friendship—were created in partnership with developer Tafi, the leading creator of custom 3D content […]
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