U Shops: The Giant

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Rubies in the Rubble: Gooder

Rubies in the Rubble Outdoor Ad - Gooder
Rubies in the Rubble Outdoor Ad - Gooder

The ‘Goodism’ platform centres on the idea of being a ‘do-gooder’, and emphasises that in the spirit of environmentalism and conscious consumerism, the once insulting
term has become a ‘good’ thing. The creative makes the point that ketchup is good – but ketchup made from waste fruit and vegetables is even ‘gooder’.

Berlitz: Domina

Berlitz Outdoor Ad - Domina
Berlitz Outdoor Ad - Domina
Berlitz Outdoor Ad - Domina
Berlitz Outdoor Ad - Domina
Berlitz Outdoor Ad - Domina

Campaign to get new students for the Berlitz language school. In spanish “Domina” means domination and it is the correct form to use it for languages. It is a bit different meaning than “Master” (the english translation that is only used for languages). In spanish, “Domina” is correct form for persons and for languages.

The Salvation Army: The Class

The Salvation Army Print Ad - The Class

Amazon Music: Making Voices Visible

As part of their social creative rollout across the US, Europe and Latin America, Amazon Music wanted to share LGBTQ+ artist stories with music lovers during Pride Month. But there are those within the community who are unable to hear these stories: the hearing impaired, who experience music through vibrations but, as far as lyrics and storytelling, are missing out on the full experience.

So how does Amazon Music connect with this often ignored population, many of who are queer, and who enjoy music just as much as their hearing-centric counterparts? Through Brandon Kazen-Maddox, an innovative sign language storyteller.

Brandon is one of a growing number of sign language interpreters that specialise in the performing arts, specifically around music and dance. Part of the LGBTQ+ gender non-conforming community, Brandon’s passion is to bring artistic works of sign language to all music lovers.

By having an engaging artist like Brandon share their story across multiple platforms — including Instagram, Facebook and Twitter — this exclusive Proud video will be appreciated, enjoyed and shared by both the hearing and hard of hearing community, ensuring Proud is visible to a wider audience.

MGM Resorts / Bellagio: It's Time

The past year and a half has been a difficult and trying time, to say the very least. The pandemic and its effects altered how we live, limited how we interact with one another, and diminished what we expect from our day-to-day experience.

Now, as case numbers fall and vaccinations increase, return to life as we know it is on the horizon. But it would be a mistake to look forward to simply returning to normal.

As the brand that exists to entertain the human race, MGM Resorts is compelled to remind the world that a return to normal just won’t cut it – this is time for something way beyond normal. Like massive live shows, iconic performances, unforgettable culinary delights, other-worldly settings, and more luxury and glamour and romance and fun and amazement than can be found anywhere else on the planet. As far as we’re concerned, it’s time we all have the time of our lives again.

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Zeiss: See the extraordinary everywhere

The extraordinary lurks in many details of our daily life … as long as you see it.
With the precision and the sharpness of ZEISS lenses, we are able to marvel everyday.

Ad Tech’s Targeting Revolution Will be Televised

Unified ID 2.0, a new-age digital advertising identifier, is coming to television, a medium that’s searching for new ways to win advertisers and viewers. The $70 billion TV industry has been steadily losing share to digital platforms like YouTube and streaming services like Netflix. As viewers flee cable for digital alternatives, so too are advertisers….

Rewatch Adweek’s Fourth Annual Elevate: Experiential and Creativity Summit

On June 17 Elevate: Experiential and Creativity rounded out the second annual Adweek at Home summit. Attendees heard marketing experts share the secrets of successful engagement, measurable results, flexible production and creating unforgettable experiences. Featured speakers included Leo Burnett’s Chaka Sobhani, one of this year’s Creative 100 honorees, Adobe’s John Travis and Best-selling author Jonny…

Here’s a Peek Under the Plastic of Natural Light’s Record-Breaking Water Slide

If all goes according to plan today, a bit of history (both the sporting and the marketing kind) will be made on a grassy slope in Davis, West Virginia. Preparation has been going on for weeks–a mix of public relations, event planning and no small amount of physical engineering. After all, when a company sets…

Twitter reveals e-commerce and data strategy in ad pitch deck

Under new leadership, company deals with Apple privacy changes and catches up to rivals in shopping.

One Twenty Three West: Booster

Meet the One Twenty Three West Booster. A totally not real new position. But, we are hiring. If you’re an animator, UI/UX designer, art director, copywriter, strategist, producer, or account supervisor, let’s chat.

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Kantar names new CEO from outside industry following surprise exit of predecessor

Chris Jansen, CEO of global private school group Cognita, will take over at Kantar Nov. 1.

Penny: If you want it cheap

Video of Spot | PENNY | If you want it cheap – ob-vi-ous-ly it’s PENNY

Juanita’s Foods: Nacho Cheese Dip-Spenser

Juanita’s Foods Integrated Ad - Nacho Cheese Dip-Spenser

Juanita’s Foods is jumping into the party prep with the Nacho Cheese Dip-spenser that operates similarly to the hand sanitizer dispensers the world has become so familiar with over the last year. They allow nacho cheese lovers to eliminate the communal dipping bowl and instead serve a contactless individual portion of nacho cheese sauce. The device even warms up the cheese for a more delicious experience and cheese lovers have a chance to win one this week to enjoy for their 4th of July celebrations.

Two Brooks: All About The Natural

Video of Two Brooks – All About The Natural

Tencent: The Jujube

Tencent Film Ad - The Jujube

The animated short film “The Jujube” is based on the genre of Chinese bizarre literary and traditional clay sculpture drama. Tells about a pair of brothers who lost their family property,
Accidentally obtained a treasure hunt map left by his father, Finally, it turns into a ghost story due to greed.

In just six months since its public release, “The Jujube” won the best animated short film in 5 internationally renowned independent film festivals, including San Francisco Indie Short Festival, New Wave Short Film Festival, Animation Studio Festival, Chicago Indie Film Awards and Roma Short Film Festival. And was invited to participate in many well-known film festivals.

The short film uses Sichuan ” intangible cultural heritage ” way to make clay puppets. The clothing and fine arts originated from the Ming Dynasty more than 600 years ago. The protagonist’s movements and fights are integrated into the limbs of Chinese martial arts. The narrator uses the traditional crosstalk art,
Invited the famous traditional folk art storyteller Mr. Qin Hao to tell the story, Add a sense of classical opera.

This is Tencent Neo-Culture Creativity.
A new attempt to promote classical Chinese literature.

Video of The Jujube

Romani Design: Green Look top

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The Imperial Editor Goes the Way of the Dodo

Business and culture have conspired to kill off a passé persona.

Domino's: Carside Delivery

Domino's Integrated Ad - Carside Delivery
Domino's Integrated Ad - Carside Delivery

The largest pizza company in the world based on global retail sales, believes in offering customers the best and most convenient carryout experience possible, so much so that it is launching a new guarantee. Domino’s Carside Delivery® 2-Minute Guarantee is simple: order Domino’s Carside Delivery online, check in when you arrive, and as soon as your order is ready, a Domino’s team member will head to your car in less than two minutes or your next pizza is free. But that’s not all.

Domino’s and DraftKings Inc. (Nasdaq: DKNG), a leading sports entertainment and technology company, have launched Domino’s Carside Delivery 2-Minute Guarantee Over/Under Challenge as well, giving customers the chance to predict if Domino’s Carside Delivery nationwide will be quicker than two minutes, more or less than 80% of the time, for the chance to win a share of $200,000.

“While Domino’s is no stranger to guarantees, this is the first time DraftKings has created a betting pool based on a company’s performance,” said Art D’Elia, Domino’s executive vice president – chief marketing officer. “We want to make every delivery to customers’ cars an easy and fast experience, and if we don’t, we’re going to make it right. As a company that prides itself on transparency, and to show how much we believe in our franchisees and stores across the country, we’re giving customers the opportunity to predict how we’ll do and have a little fun, for free!”

Domino’s Carside Delivery 2-Minute Guarantee Over/Under Challenge is free to play and is taking place now through July 12, 2021, at draftkings.com/dominos and on DraftKings’ Daily Fantasy app. Those who correctly predict Domino’s performance will split the cash prize of $200,000 at the end of the challenge.

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