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Overall ad spending for the nation’s biggest advertisers had the second-sharpest decline in 2020 since Ad Age began the annual Leading National Advertisers report in the 1950s. But nearly half of the top advertisers actually increased spending, offering clear evidence of how marketers embraced the power of advertising despite pandemic, economic lockdown and uncertainty.
Ad Age’s annual report on marketers and marketing has some big surprises in what went down with ad spending—including dramatic spending increases by some advertisers that took advantage of market opportunities during the pandemic.
See this year’s class of top leaders in advertising, marketing and media who led change across the industry during a tumultuous time.
The 20 brands on Ad Age’s Hottest Brands list are having a moment and building buzz that will carry them past the crisis of COVID-19.
In 2018, five male employees of agency J. Walter Thompson’s creative department were made redundant, leading to a lawsuit that alleged discrimination on the agency’s part. The case was brought by former creative directors Chas Bayfield and Dave Jenner, both white heterosexual men in their 50s. They claimed their jobs had been cut after they…
The social network is aiming to be a destination for creators and their viral memes. But TikTok and YouTube got there first.
(TrendHunter.com) The July 2021 home trends underscore the newest ideas in the home space, ranging from video game-themed garden tools to unconventional home decor pieces.
One brand making a segway into the Gen Z…
(TrendHunter.com) Some of the highlights of the top July 2021 retail ideas include stores (online and off) that implement cutting-edge technology, sustainable initiatives and next-generation experiences for Gen Z….
I am a concept artist and a visual designer. I have been in this field for the past 8 years and enjoy what I’m doing. I love photography and travel. I especially like visiting new places.
Why are you an Illustrator?
I have liked drawing since my childhood. I feel fortunate that I have this opportunity to do what I love.
Did you attend school for fine art or design?
I did join an Institute for fine arts after completing my graduation.
You have a distinct style of illustration. How long did it take you to develop your style?
I was always fascinated by water colour paintings. That style was hard to achieve digitally but I kept working on it till I got the desired result. I’m still working on that style and improving on it.
Were there any particular role models for you when you grew up?
There were many role models. The person whose work influenced me the most was R.K.Laxman. I was inspired by the simplicity of his life as well as his work. I liked the social aspect that he touched in his arts.
Another person who has inspired and influenced my desire to be a professional artist, is Bill Watterson. He was the cartoonist and author of Calvin and Hobbes. He always worked for personal fulfillment and that influenced me.
Who was the most influential personality on your career in Illustrations?
There are a lot of people who have influenced my work. I love the works of Steve Simpson, Bill Watterson, Daniel Cuello and Pascal Campion amongst others.
What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
I like the independence and the freedom to select projects that excite me. I started freelance work a few years back. I illustrate primarily for advertising agencies/entrepreneurs and businesses now. Even individuals who want to commission an artwork.
Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
The current trend is for advertising agencies to use illustrations. Whether it’s for their ad campaigns or for websites. I had started my career working on projects of Publishers but now it’s mostly agencies and entrepreneurs/ individuals who approach me for work.
Was there any time when you wanted to quit Illustrations?
It’s something I enjoy doing so quitting was never an option..
Have you considered turning your illustrations into toys/graphic novels?
It’s something I would like to consider in the near future.
Any other Indian Illustrators who you admire?
There are many indian illustrators I admire. Sukanto Debnath, Abhilash Narayanan, Kshiraj Telang & Chaaya Prabhat, Nikhil Shinde are a few I can think of right away.
You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
I would definitely advice aspiring creative professionals to take up illustrations as a career option. Rather than tell them if it pays well enough, I would advice them to make the foundation very strong. Focus on improving your work and not on the commercials. Once your work is good, it will pay well.
What’s your dream project?
Still waiting for it.
Mac or PC?
Mac.
Who would you like to take out for dinner?
Steve Simpson. I would be delighted to listen to his story.
What’s on your iPod? Spotify?
I enjoy music of the 80’s .
Whats your Twitter Handle? Instagram?
My instagram handle is nipenbhuyanart
(TrendHunter.com) The top July 2021 branding ideas are full of plenty of healthful products for various occasions, fun crossovers and summer essentials that make it easy for people to gather together in safe ways…
In recent days, the conversation around ongoing sexism and harassment in the ad industry has once again been brought to the forefront thanks to Zoe Scaman’s revelatory piece, “Mad Men. Furious Women.” The essay recounts both her own horrific encounters over the course of her career in advertising and similar experiences shared anonymously by other…
Roku has grown into a connected TV titan in recent years, now boasting 53.6 million active accounts in large part due to the rapid growth of its AVOD offering, The Roku Channel. When short-form streaming service Quibi self-destructed last year, Roku took a big gamble. In January, it bought 75 former Quibi titles, rebranded them…
New business is the lifeline of an agency. This is even more true during the pandemic when everything that worked in the past flipped upside down. And now, to win new business, it requires a new approach and new way of seeing things. Business development is full of energy and excitement, headaches and heartbreaks–a lot…
Shortly after the pandemic hit the U.S., many people made concessions and realized that what we were dealing with would have long-lasting effects. Now, as vaccines are more readily available and infection rates have drastically dropped, the majority of Amerians are still feeling concerned about Covid-19 and cautious about the future. According to recent data…
This year will go down in history as one in which women took the greatest leaps forward while also suffering the biggest setbacks. In the U.S., we watched the first woman rise to the vice presidency and 2 million women leave the workforce. Globally, women lost $800 billion in income due to Covid-19, and many…
In 2022, actor and entrepreneur Tracee Ellis Ross will get a star on the Hollywood Walk of Fame. The accolade comes 40 years after her mother, music legend Diana Ross, received the same honor, and it’s not something Ross ever envisioned for herself. Then again, neither was being a CEO, and yet, she’s accomplished both….
Months after Rupert Murdoch got a Covid-19 dose, one of his network’s stars, Tucker Carlson, called a Biden vaccination proposal “the greatest scandal in my lifetime.”
Marketing and media events to watch in the next seven days.
A look at some of the ventures that have sprung up, fueled by a new sense of mission in American journalism and by the sheer quantities of money available.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
