Aficionados of the whiskey world have long appreciated the value–and flavor–of bourbon. However, in recent years, investment companies, such as CaskX, have also acquired a penchant for “America’s Native Spirit.” The acceptance of whiskey as an “alternative asset” appeals to the affluent on several fronts. For one thing, it offers greater stability and diversity amid…
The American Association of Advertising Agencies (4A’s) is joining forces with Reset Digital, a platform specializing in neurocognitive marketing technology, to launch Universal Inclusion, a programmatic platform designed to improve the representation of people of all identities in video brand messaging. This new technology seeks to enable brands to measure the DEI in their current…
Your traffic is steadily growing. Everything is going swimmingly for your website–and then, overnight, pageviews plummet and your business is hobbled. It’s an all-too-common scenario that plays out every year for businesses big and small. Unfortunately, Google holds a monopoly on search, so when you fall out of its good graces, it can be devastating…
Hard seltzers may have made their initial summer splash in 2019, but momentum is still strong three summers on. Molson Coors-owned Vizzy Hard Seltzer first came on the scene last summer–differentiating itself with an infusion of vitamin C–and now it’s looking to stand out even further by offering fans an opportunity to truly embody the…
The strategy includes speeding up delivery to battle Instacart and others in America’s largest online grocery market.
A Netflix esta semana vai implementar duas novas ferramentas em seus perfis infantis para melhorar a experiência dos pequenos na hora de navegar e descobrir filmes e séries de seu interesse na plataforma. O recurso mais interessante de longe é o Top 10, que enfim chega à modalidade de conta depois de ser implementado há …
Leia Novo Top 10 da Netflix é dedicado a produções infantis na íntegra no B9.
Spike Lee has examined racial and financial inequality throughout his film career. Now, he’s bringing the same insight to conversations regarding the future of digital currency. Lee directs and stars in “The Currency of Currency,” a two-minute film promoting digital currency machine operator Coin Cloud. In the film, he declares that “the digital rebellion is…
Just days after wrapping its upfront negotiations a full quarter earlier than usual, Roku is rolling out the second series from its fledgling Brand Studio. The Show Next Door–a weekly six-part, 15-minute talk show hosted by Randall Park–premiered its first two episodes today on The Roku Channel, in partnership with Maker’s Mark. This is the…
YouTube’s CMO x Creator Conversations video series– which features one-on-one conversations between chief marketing officers or top marketing executives and creators on the Google-owned video site–is back for a second season. YouTube ads marketing brand marketing manager Margot Weiss said in a blog post Wednesday, “In a year when the marketing playbook had to be…
Is it hot in here or is it just your spicy burger? People up and down the country may be wondering that after McDonald’s U.K. introduced its limited-edition McSpicy burger and encouraged people to debate spiciness levels. The brand calls the question of spice “one of the most hotly debated dinner table discussions,” which may…
As users browse Reddit on a mobile device, they may come across videos that automatically play with their audio turned on. While users can mute videos manually, they can also turn on the application’s quiet audio mode in order to ensure that all videos are muted by default. Our guide will show you how to…
Executives from Ad Age’s list of America’s Hottest Brands discuss how they met with success and what will continue to drive growth.
“The Show Next Door,” a bourbon-infused talk show starring Randall Park, is slated for a six-episode run.
VaynerNFT launches with AB InBev as a client, showing the appetite brands still have for the volatile virtual assets.
The tea brand introduces customers to “Cousin-T” in new spots.
Newly unsealed court files shed more light on a contentious leak investigation.
The finishing touches were being put on a critical series examining Remnant Fellowship Church. Then the church’s founder was killed in an accident.
British agency network MSQ Partners has expanded its presence into the U.S. with the strengthening of its leadership team in the country, including the hiring of Aaron Lang and Justin Cox from Deloitte Digital. Reporting directly to chief executive Peter Reid, Lang has been named as the first president of MSQ North America while Cox…
Yelp Wednesday introduced Yelp Audiences, a way for national and regional brands to target users of the business directory and crowdsourced review forum off-platform and across the web based on their search activity on Yelp. The company said Yelp Audiences provides an opportunity for advertisers in the consumer packaged goods, direct-to-consumer, location-based and online sectors…
Executives from Ad Age’s list of America’s Hottest Brands discuss how they met with success and what will continue to drive growth.
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