Jul
30
ICBC: Make It Home Planner
Posted in: Uncategorized
Jul
30
Kikkoman: Kikkoman Gold Medal
Posted in: Uncategorized
Kikkoman has been refining the menus of its customers for years. As the number 1 in Switzerland, the legendary soy sauce would therefore have long deserved an award. To celebrate the Olympic Games in Toyko, the Zurich agency has now created a very special OOH-Sujet for the traditional Japanese brand: A simple fabric ribbon turns the Kikkoman logo into a gold medal. So impressively simple that not even more words are needed.
Jul
30
Animal Welfare Institute: Deadliest Shark Attacks
Posted in: Uncategorized
We illustrated this poster with a shark-like mouth and subtly replaced the teeth with knives to make a shocking point: That the worst shark attacks are actually by humans. Because each year over 73 million sharks are being brutally killed, as their fins are hacked off and they’re thrown back into the ocean to die a painful death. All to make big profits off the expensive delicacy called shark fin soup. We hoped to educate the public on this worldwide problem that could change the balance of our oceans. So they’d support legislation to make shark fin soup illegal.
Jul
30
Why brand attachment is more important than brand loyalty or preference: Opinion
Posted in: UncategorizedIt’s key to building long-lasting relationships and is the precursor to purchases and higher engagement.
Jul
30
Why Sha’Carri Richardson, ousted from the Olympics, is marketing gold: Datacenter Weekly
Posted in: UncategorizedPlus: Robinhood’s marketing strategies, jobless claims in context, how to find out what data Apple has on you and more.
Jul
30
Ananda Bazar Patrika Poojo Campaign by SoS Ideas
Posted in: UncategorizedPUJOSONKHYA MAANEI ANANDABAZAR PATRIKA (Festive issue is synonymous with Anandabazar Patrika)
Anandabazar Patrika is a most read and widely revered newspaper in Bengali readership worldwide. And the Pujosonkhya or Special Festive Issue of this daily is extremely popular for its wide range of quality literature base. It is almost unthinkable to avoid reading this issue if you love Bengali literature. Hence, the baseline itself is ‘Festive issue is synonymous with Anandabazar Patrika’. This year, we created the campaign based on the Mount (Vahana) of the Deities as depicted in the old Hindu scriptures. The use of the mount signifies the annual arrival of the gods and goddesses. We used this idea of arrival as the homecoming of literature and cultural writings. Peacock, owl and swan are the mounts of Kartikeya, Lakhsmi and Saraswati respectively, with whom, arrives the best quality literature.
Client: Anandabazar Patrika
Agency : SoS Ideas
Executive Creative Directors: Souvik Misra, Soubhik Payra
Senior Creative Director: Joy Aichbhowmik
Creative Director: Biswarup Nath
Copywriter: Arka Arkajyoti Bharadwaj, Dhriti Raychaudhuri
Studio Artist: Malay Roy
Jul
30
MyPillow plans to pull ads from Fox News
Posted in: UncategorizedMyPillow CEO Mike Lindell decides to cancel ads after Fox News refused to run a commercial promoting claims of voter fraud, according to a report.
Jul
30
Single-Tiered Tiny Homes – This Elegant Tiny House Packs Plenty of Room On a Single Level (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The ‘Piwakawaka’ is an elegant tiny home that makes use of intelligent and aesthetically informed design to offer a heavy dose of comfort, utility and style in a single-tiered space….
Jul
30
Beats by Dre's ‘You Love Me’ wins top honor at AICP Show
Posted in: UncategorizedSpot’s director Melina Matsoukas also won several honors while Michelob Ultra’s ‘Courtside’ won top award at AICP Next.
Jul
30
What Happens When Brands View Customers As Business Partners
Posted in: UncategorizedIncreasing pressure for businesses to adapt as consumer preferences evolve has brought an unparalleled acceleration of customer experience. From omnichannel shopping to contactless pickup, personalization is more important than ever in the customer journey. As life slowly gets back to normal, marketers must take what they learned in the last 18 months to decide how…
Jul
30
Good Catch Trolled Subway by Giving Away Fake-Seafood Sandwiches Outside Its Restaurants
Posted in: UncategorizedIf a marketing stunt catches the zeitgeist and engages consumers, it’s usually considered an unqualified hit. And if it playfully trolls a competitor? Even better. So what if the activation gets slapped with a cease and desist letter, and attorneys threaten to take legal action on behalf of the trolled brand? Now that’s promotional gold….
Jul
30
Alpha Foods Puts a Spotlight on ‘Chickenflation’ by Cutting Prices on Its Meatless Chik’n
Posted in: UncategorizedIt’s been called The Great Poultry Crisis of 2021, with the American food industry blaming everything from underperforming roosters to inclement weather for an ongoing chicken shortage this summer. Alpha Foods, a major player in the plant-based protein space, has coined its own term, “chickenflation,” and has offered a solution for consumers who want to…
Jul
30
Legendary pitchman Ron Popeil—the man behind Ronco, the Veg-O-Matic, the Bedazzler and much more—dies at 86
Posted in: UncategorizedBut wait, there was always more for the ‘virtual orphan’ who went from flea market hawker to pop culture icon.
Jul
30
P&G says Jon Moeller to succeed David Taylor as president and CEO
Posted in: UncategorizedChief Operating Officer Jon Moeller will succeed David Taylor as president and chief executive officer, elevating a career veteran to lead the consumer-products giant.
Jul
30
Cade Cunningham chooses upstart Dispo for exclusive NBA Draft social sharing
Posted in: UncategorizedThe hoops star will eschew other social media when capturing moments from his big night.
Jul
30
As Marketers Enter the Metaverse, They Must Learn to ‘Think in 3D’
Posted in: UncategorizedWhen Cathy Hackl’s son wanted to change up his look before a friend’s birthday party, he wasn’t looking for his mom to buy him a T-shirt. Instead, he needed money for a new avatar–the celebration would be taking place on Roblox, an online gaming platform, and there was no way he was showing up wearing…
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