June is kicking off with yet another award show, the One Club’s One Show 2021. AMV BBDO London is awarded with the highest honor from the annual event after winning six Best of Discipline awards for client Essity bodyform/Libresse for “Womb Stories” in Branded Entertainment, Moving Image Craft and Music & Sound Craft, two for…
While it may have been hard to meet new people over the past 14 months, many Americans sought out new relationships through the faces on their TV screens–connected TV screens, that is. In a new Adweek-Morning Consult survey, respondents shared how their relationships with streaming services changed after the pandemic hit, and how they expect…
Using speech to ask questions, get directions and give commands to smartphones and smart devices, voice search lets the searcher speak right to the device which, in turn, answers the question or fulfills the command. It not only provides relief for typing-weary fingers and addresses younger, digital generations, but voice also gives marketers a new…
To celebrate the re-opening of cultural venues across France, children’s modeling clay brand Play-Doh has partnered with the Museum of Modern Art in Paris to promote and celebrate creativity within families. Celebrating its 65th anniversary year, the Hasbro-owned brand will partner with the Parisian museum in a campaign created by Brand Station to encourage more…
Having watched several of its products become sold out—when the organic TikTok posts featuring them went viral—Kate Spade now wants to build its presence.
The closure of bank branches, accelerated by the pandemic, is forcing banks such as Citi and Chase to boost their digital offerings to customers.
How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief.
The international campaign: Upgrade Your Taste developed by Mad. Avenue is all about improvement, about giving yourself the very best the category has to offer. Orangina is a well-balanced drink composed out of superior ingredients. That comes an iconic bottle with a unique ritual. Orangina offers not only refreshment, but a very rich multi-sensorial sensation. Enjoy every single sip.
Borjomi always celebrates New Year with its limited edition packs. To mark this occasion in Central Asia, for the first time of the brand history, Borjomi decided to launch special design packs during Nauryz. It is spring celebration of turkic New Year that falls on March equinox.
Nauryz, being celebrated by diverse ethnicities, has unique features and customs in Kazakhstan, Uzbekistan and Azerbaijan. So we needed to find something universally common to reflect on Nauryz’s distinctive and uplifting mood. We found out that origin of tulip flower takes place in Kazakhstan, region and was used to mark beginning of spring. The flower also turned out to be common element in other national ornaments. So tulip became the symbol behind Borjomi’s celebration of turkic New Year, Nauryz.
By finding common element of Nauryz in countries’ ornaments we created bold and harmonious design that translates celebration’s blossoming, awakening, warm mood. We successfully incorporated region’s character into brand assets and conveyed holiday serene spirit by visualizing blossoming tulips from Borjomi’s mineral water.
Four’N Twenty pies have, with hot and crusty gravy-lashed meatiness, “supervised” some of the great moments in Australian sport over the last 50 plus years – clutched in the hand of generations of Aussie sports fan-atics.
From the Melbourne Cricket Ground to, these days, an increasingly international trail of golden flaky crumbs… it is the match day mainstay of both spectators and sports superstars alike.
In this nostalgic celebration of days past and recent… Australian comedy director Tony Rogers has heart-warmingly fashioned a fabled, raucous romp with some of sports’ top names… among them basketball superstar, Ben Simmons.
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